Brand page · Outdoor Recreation
Freewheel: 47.4k visits a month, 3 active Meta ads.
Freewheel — Freewheel is a UK online bike shop that sells bikes, bike accessories, and clothing, supporting a network of independent stores across the UK with every purchase. In September 2026 freewheel.co.uk drew an estimated 47.4k visits, up 4% on the month before. It ranks #190 of 3,414 Outdoor Recreation brands and holds a 4.0 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Freewheel is a UK online bike shop that sells bikes, bike accessories, and clothing, supporting a network of independent stores across the UK with every purchase.
01 · Traffic
How much traffic Freewheel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Freewheel drew an estimated 47.4k visits in September 2026, up 4% on the month before and down 2% over three months.
- Worldwide#184,073of 4.5m sites · Top 5%
- In United Kingdom#9,672of 192k sites · Top 10%
- Outdoor Recreation, worldwide#3,874of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#190of 3,414 brands · Top 10%
47.4k
estimated visits in September
1 mo ▲ +4.0%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Freewheel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Freewheel holds 4.0 out of 5 on Trustpilot over 23 reviews, 1 of them in the last twelve months: 70% of customers give five stars and 9% one star. That volume places Freewheel in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Bicycle Store Bike Accessories Store Bicycle Repair Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Freewheel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Freewheel's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Freewheel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Freewheel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Freewheel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since May 2023 (image, video).
Our FREE Click and Collect service offers all the benefits of shopping online with the expertise of our network of independent bike stores.Freewheel8 Oct 2026video
All six of the newly launched bikes from Genesis Bikes are in stock on our site now! See the latest Croix De Fer, Vagabond and Tour De FerFreewheel29 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad1 Oct 2026Madison Cyclesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Freewheel.
The creators who tag @ukfreewheel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ukfreewheel on Instagram, led by Tim Sadler 🌐 (15.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTim Sadler 🌐@tim__sadler · 🇦🇺 AU | Fitness sport bodybuilding Creator | 15.1k | 0.1% | 3 | Tagged @ukfreewheel |
06 · Competitors according to Gravity
Who Freewheel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Freewheel among Outdoor Recreation brands. The closest is Carp Zander, then BLACK FISH, joyfish.ru, surfspot.se, curricanes, ridersaction.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Carp Zandercarpzander.com.ua | |||||||
| BLACK FISHblackfish.ru | |||||||
| joyfish.rujoyfish.ru | |||||||
| surfspot.sesurfspot.se | |||||||
| curricanescurricanes.com | |||||||
| ridersaction.comridersaction.com |
07 · Company
The company behind Freewheel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Freewheel is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in December 2006. It employs about 1,438 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2007, per LinkedIn
- Domain registered
- 2 Dec 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,438 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- freewheel.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Freewheel
What people ask Google about Freewheel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Freewheel a legit company?
According to Gravity by Benchr, Freewheel is a brand: its website has existed since December 2006, its Trustpilot profile is claimed by the brand, it employs 1,438 people on LinkedIn, it has 5,190 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Freewheel reviews: is it worth it?
Customers rate Freewheel 4.0 out of 5 on Trustpilot over 23 reviews, 1 of them in the last twelve months: 70% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Freewheel?
Freewheel is a UK online bike shop that sells bikes, bike accessories, and clothing, supporting a network of independent stores across the UK with every purchase. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Freewheel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Freewheel advertises on Facebook and Instagram and on Google, where its offers often run. Check freewheel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Freewheel?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 1,438 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Freewheel growing?
Not at the moment. Gravity by Benchr estimates about 47,400 visits to freewheel.co.uk in September 2026, up 4% in a month and down 2% over three months. Freewheel ranks #190 of 3,414 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Freewheel's ad budget?
Gravity by Benchr does not publish a spend figure for Freewheel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Freewheel ranks #190 of 3,414 by estimated traffic. Its closest competitors on the same market are Carp Zander, BLACK FISH, joyfish.ru, surfspot.se and curricanes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Freewheel.