Brand page · Food Items · Pakistan
Fresh Basket traffic, ads & competitors 57.4k visits a month, 21 active Meta ads, Gravity score 606.
Fresh Basket — Fresh Basket is an online grocery store in Pakistan that sells fresh fruits, vegetables, and select grocery items with delivery services in Karachi. In September 2026 freshbasket.com.pk drew an estimated 57.4k visits, down 9% on the month before. It ranks #25 of 296 Food Items brands in Pakistan.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Food Items brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fresh Basket is an online grocery store in Pakistan that sells fresh fruits, vegetables, and select grocery items with delivery services in Karachi.
01 · Traffic
How much traffic Fresh Basket gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fresh Basket drew an estimated 57.4k visits in September 2026, down 9% on the month before and down 22% over three months.
- Worldwide#151,035of 4.5m sites · Top 5%
- In Pakistan#1,216of 20.3k sites · Top 10%
- Food Items, worldwide#4,215of 260,714 brands · Top 5%
- Food Items, Pakistan#25of 296 brands · Top 10%
57.4k
estimated visits in September
1 mo ▼ −9.4%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fresh Basket.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fresh Basket holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Grocery Delivery Service Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fresh Basket sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fresh Basket sells on Shopify, 99% of its catalogue in stock. The best seller is Tomato/Timater, at PKR 38–PKR 150, followed by Cucumber/Kheera and Banana/Kela (Semi Ripe).
#1Tomato/TimaterFresh BasketPKR 38–PKR 150In stock
#2Cucumber/KheeraFresh BasketPKR 90–PKR 180In stock
#3Banana/Kela (Semi Ripe)Fresh BasketPKR 174–PKR 348In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fresh Basket in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 8% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$5.60
- Currency
- PKR
04 · Ads
What Fresh Basket is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fresh Basket runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Fresh BasketFresh Basket7 Oct 2026image
Nandos - Peri Peri Sauce (Extra Hot - 250g)Fresh Basket7 Oct 2026image
Premium Freshness, Delivered to You!Fresh Basket5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fresh Basketverified
Image ad20 Oct 2026Fresh Basketverified
Text ad16 Oct 2026Fresh Basketverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fresh Basket.
The creators who tag @pkfreshbasket on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pkfreshbasket on Instagram, led by Farm Jars Co. | Labneh & Dips (15.8k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFarm Jars Co. | Labneh & Dips@farmjarsco · 🇵🇰 PK | Food cooking nutrition Creator | 15.8k | 0.1% | 2 | Tagged @pkfreshbasket |
06 · Competitors according to Gravity
Who Fresh Basket competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fresh Basket among Food Items brands in Pakistan. The closest is Fresh Aisle, then Palmyra Orders, FUDI, Zucchini Food Market, Modern Asia Market, Delikatesy Vininova.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fresh Aislefreshaisle.com | |||||||
| Palmyra Orderspalmyraorders.com | |||||||
| FUDIfudi.no | |||||||
| Zucchini Food Marketzucchini.co.ke | |||||||
| Modern Asia Marketmam-shop.at | |||||||
| Delikatesy Vininovadelikatesy.vininova.pl |
07 · Company
The company behind Fresh Basket.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fresh Basket is a company based in Karachi, Pakistan, founded in 2018 according to LinkedIn. It employs about 96 people.
- Entity country
- 🇵🇰 Pakistan · Karachi
- Founded
- 2018, per LinkedIn
- Status
- Operating
- Employees
- 96 on LinkedIn
- Own store
- freshbasket.com.pk · Shopify · PKR
- Catalogue
- 101 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fresh Basket
What people ask Google about Fresh Basket.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fresh Basket legit?
According to Gravity by Benchr, Fresh Basket is a brand based in Karachi, Pakistan: it sells on a Shopify store, it employs 96 people on LinkedIn, it has 38,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fresh Basket sell?
Fresh Basket is an online grocery store in Pakistan that sells fresh fruits, vegetables, and select grocery items with delivery services in Karachi. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fresh Basket expensive?
Fresh Basket's best seller, Tomato/Timater, sells from PKR 38 to PKR 150 on freshbasket.com.pk. 99% of the catalogue is in stock. Gravity does not track prices daily: check freshbasket.com.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fresh Basket promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fresh Basket advertises on Facebook and Instagram and on Google, where its offers often run. Check freshbasket.com.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fresh Basket?
Fresh Basket sells on its own website, freshbasket.com.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fresh Basket?
Gravity by Benchr records a company based in Karachi, Pakistan, founded in 2018 according to LinkedIn, with 96 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fresh Basket growing?
Not at the moment. Gravity by Benchr estimates about 57,400 visits to freshbasket.com.pk in September 2026, down 9% in a month and down 22% over three months. Fresh Basket ranks #25 of 296 Food Items brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fresh Basket use?
Gravity by Benchr identifies freshbasket.com.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fresh Basket spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fresh Basket on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Pakistan?
Among Food Items brands in Pakistan in the Gravity by Benchr index, Fresh Basket ranks #25 of 296 by estimated traffic. Its closest competitors on the same market are Fresh Aisle, Palmyra Orders, FUDI, Zucchini Food Market and Modern Asia Market. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fresh Basket.