Brand page · Personal Care · India
FridayCharm: 394k visits a month, 50 active Meta ads, Gravity score 630.
FridayCharm — FridayCharm is an online perfume store that sells authentic fragrances for men and women, offering both designer and niche perfumes, body care products, and home fragrances from over 100 brands with more than 5000 products available. In September 2026 fridaycharm.com drew an estimated 394k visits, up 5% on the month before. It ranks #81 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 233 peers: Personal Care brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FridayCharm is an online perfume store that sells authentic fragrances for men and women, offering both designer and niche perfumes, body care products, and home fragrances from over 100 brands with more than 5000 products available.
01 · Traffic
How much traffic FridayCharm gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FridayCharm drew an estimated 394k visits in September 2026, up 5% on the month before and up 12% over three months.
- Worldwide#30,131of 4.5m sites · Top 1%
- In India#1,596of 164k sites · Top 1%
- Personal Care, worldwide#1,229of 215,119 brands · Top 1%
- Personal Care, India#81of 2,859 brands · Top 5%
394k
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FridayCharm.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FridayCharm holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Perfume Store Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FridayCharm sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FridayCharm sells on Shopify, 50% of its catalogue in stock. The best seller is Rasasi Hawas Ice Eau De Parfum For Men, at ₹3,690.00, followed by Rasasi Hawas For Him Eau De Parfum and Afnan 9pm Eau De Parfum For Men.
#1Rasasi Hawas Ice Eau De Parfum For MenFridayCharm₹3,690.00In stock
#2Rasasi Hawas For Him Eau De ParfumFridayCharm₹3,200.00In stock
#3Afnan 9pm Eau De Parfum For MenFridayCharm₹3,350.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FridayCharm in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 7% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$99.23
- Currency
- INR
04 · Ads
What FridayCharm is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FridayCharm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Nature’s Rarest Fragrances | The F.A.R. Haute Parfumerie CollectionFriday Charm27 Sept 2026image
Friday CharmFriday Charm17 Sept 2026image
Rayhaan Pacific Aura Eau De Parfum For MenFriday Charm16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Asreh Internationalverified
Text ad20 Oct 2026Asreh Internationalverified
Text ad20 Oct 2026Asreh Internationalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FridayCharm.
The creators who tag @fridaycharm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fridaycharm on Instagram, led by Jameel Shaikh (30.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJameel Shaikh@thefragrancejam · 🇮🇳 IN | Beauty cosmetics skincare Creator | 30.6k | 0.6% | 1 | Tagged @fridaycharm |
06 · Competitors according to Gravity
Who FridayCharm competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FridayCharm among Personal Care brands in India. The closest is TheFragranceshop.ca, then AarFragrances, WITR, FragsTalk, perfumeshop.com.bd, Souq Scent.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TheFragranceshop.cathefragranceshop.ca | |||||||
| AarFragrancesaarfragrances.com | |||||||
| WITRwitr.com.au | |||||||
| FragsTalkfragstalk.in | |||||||
| perfumeshop.com.bdperfumeshop.com.bd | |||||||
| Souq Scentsouqscent.com |
07 · Company
The company behind FridayCharm.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FridayCharm is a company based in Mumbi, India, founded in 2018 according to LinkedIn, on a domain registered in January 2019. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mumbi
- Founded
- 2018, per LinkedIn
- Domain registered
- 5 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fridaycharm.com · Shopify · INR
- Catalogue
- 658 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FridayCharm
What people ask Google about FridayCharm.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FridayCharm legit?
According to Gravity by Benchr, FridayCharm is a brand based in Mumbi, India: its website has existed since January 2019, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 8,857 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is FridayCharm known for?
FridayCharm is an online perfume store that sells authentic fragrances for men and women, offering both designer and niche perfumes, body care products, and home fragrances from over 100 brands with more than 5000 products available. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FridayCharm expensive?
FridayCharm's best seller, Rasasi Hawas Ice Eau De Parfum For Men, sells ₹3,690.00 on fridaycharm.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check fridaycharm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FridayCharm discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FridayCharm advertises on Facebook and Instagram and on Google, where its offers often run. Check fridaycharm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FridayCharm?
FridayCharm sells on its own website, fridaycharm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FridayCharm?
Gravity by Benchr records a company based in Mumbi, India, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FridayCharm doing well?
Yes. Gravity by Benchr estimates about 394,400 visits to fridaycharm.com in September 2026, up 5% in a month and up 12% over three months. FridayCharm ranks #81 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FridayCharm use?
Gravity by Benchr identifies fridaycharm.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FridayCharm's ad budget?
Gravity by Benchr does not publish a spend figure for FridayCharm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, FridayCharm ranks #81 of 2,859 by estimated traffic. Its closest competitors on the same market are TheFragranceshop.ca, AarFragrances, WITR, FragsTalk and perfumeshop.com.bd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FridayCharm.