Brand page · Kitchen & Dining · United Kingdom
Fridja: 33.7k visits a month, 22 active Meta ads, Gravity score 673.
Fridja — Fridja produces compact yet powerful garment steamers, fabric shavers, and home appliances including juicers and blenders, designed for domestic and commercial purposes. In September 2026 fridja.com drew an estimated 33.7k visits, up 3% on the month before. It ranks #313 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.5 Trustpilot rating over 275 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 248 peers: Kitchen & Dining brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fridja produces compact yet powerful garment steamers, fabric shavers, and home appliances including juicers and blenders, designed for domestic and commercial purposes.
01 · Traffic
How much traffic Fridja gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fridja drew an estimated 33.7k visits in September 2026, up 3% on the month before and up 49% over three months.
- Worldwide#238,230of 4.5m sites · Top 10%
- In United Kingdom#12,433of 192k sites · Top 10%
- Kitchen & Dining, worldwide#6,431of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#313of 6,546 brands · Top 5%
33.7k
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +48.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fridja.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fridja holds 4.5 out of 5 on Trustpilot over 275 reviews, 76 of them in the last twelve months: 81% of customers give five stars and 8% one star. That volume places Fridja in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Countertop Store Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fridja sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fridja sells on Shopify, 91% of its catalogue in stock. The best seller is f2500 Self Feeding Whole Fruit Juicer, at £159.99, followed by f10 Handheld Clothes Steamer and f500 Portable Blender.
#1f2500 Self Feeding Whole Fruit JuicerFridja£159.99In stock
#2f10 Handheld Clothes SteamerFridja£79.99In stock
#3f500 Portable BlenderFridja£59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fridja in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 92% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$211.76
- Currency
- GBP
04 · Ads
What Fridja is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fridja runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
30L Capacity. Fast, Even Cooking.Fridja6 Oct 2026image
FridjaFridja6 Oct 2026image
30L Capacity. Fast, Even Cooking.Fridja6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fridjaverified
Text ad20 Oct 2026Fridjaverified
Text ad20 Oct 2026Fridjaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fridja.
The creators who tag @fridjagram on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Fridja competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fridja among Kitchen & Dining brands in United Kingdom. The closest is Fire Mountain, then Cyprus BBQ, Aeropress UK, cobb-bbq.co.uk, Hamilton Beach UK, Drinkmate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fire Mountainfire-mountain.co.uk | |||||||
| Cyprus BBQcyprusbbq.co.uk | |||||||
| Aeropress UKaeropress.co.uk | |||||||
| cobb-bbq.co.ukcobb-bbq.co.uk | |||||||
| Hamilton Beach UKhamiltonbeach.co.uk | |||||||
| Drinkmatedrinkmate.uk |
07 · Company
The company behind Fridja.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fridja is a company based in Leicester, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in May 2010. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Leicester
- Founded
- 2010, per LinkedIn
- Domain registered
- 28 May 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fridja.com · Shopify · GBP
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fridja
What people ask Google about Fridja.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fridja legit?
According to Gravity by Benchr, Fridja is a brand based in Leicester, United Kingdom: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 4,825 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fridja reviews: is it worth it?
Customers rate Fridja 4.5 out of 5 on Trustpilot over 275 reviews, 76 of them in the last twelve months: 81% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fridja known for?
Fridja produces compact yet powerful garment steamers, fabric shavers, and home appliances including juicers and blenders, designed for domestic and commercial purposes. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliance Accessories making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fridja cost?
Fridja's best seller, f2500 Self Feeding Whole Fruit Juicer, sells £159.99 on fridja.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check fridja.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fridja promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fridja advertises on Facebook and Instagram and on Google, where its offers often run. Check fridja.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fridja?
Fridja sells on its own website, fridja.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fridja?
Gravity by Benchr records a company based in Leicester, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fridja doing well?
Yes. Gravity by Benchr estimates about 33,700 visits to fridja.com in September 2026, up 3% in a month and up 49% over three months. Fridja ranks #313 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fridja use?
Gravity by Benchr identifies fridja.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fridja spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fridja on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Fridja ranks #313 of 6,546 by estimated traffic. Its closest competitors on the same market are Fire Mountain, Cyprus BBQ, Aeropress UK, cobb-bbq.co.uk and Hamilton Beach UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fridja.