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- friends with frank.
Brand page · Clothing · Australia
friends with frank.: 53.8k visits a month, 206 active Meta ads, Gravity score 495.
friends with frank. — Friends with Frank is an Australian luxury outerwear label specializing in elevated everyday womenswear and timeless wardrobe staples. In September 2026 friendswithfrank.com drew an estimated 53.8k visits, down 26% on the month before. It ranks #573 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Friends with Frank is an Australian luxury outerwear label specializing in elevated everyday womenswear and timeless wardrobe staples.
01 · Traffic
How much traffic friends with frank. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
friends with frank. drew an estimated 53.8k visits in September 2026, down 26% on the month before and down 32% over three months.
- Worldwide#159,760of 4.5m sites · Top 5%
- In Australia#3,844of 105k sites · Top 5%
- Clothing, worldwide#15,431of 459,295 brands · Top 5%
- Clothing, Australia#573of 12,275 brands · Top 5%
53.8k
estimated visits in September
1 mo ▼ −25.5%4 mo ▼ −31.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about friends with frank..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
friends with frank. holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What friends with frank. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
friends with frank. sells on Shopify, 85% of its catalogue in stock. The best seller is The Camilla Coat, at A$799.00, followed by The Thomas Coat and The Chloe Cardigan.
#1The Camilla Coatfriends with frank.A$799.00In stock
#2The Thomas Coatfriends with frank.A$407.40In stock
#3The Chloe Cardiganfriends with frank.A$359.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places friends with frank. in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 26% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$281.19
- Currency
- AUD
04 · Ads
What friends with frank. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
friends with frank. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text).
The Heidi PantFriends with Frank7 Oct 2026video
Spring Summer 26Friends with Frank7 Oct 2026image
New ArrivalsFriends with Frank7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Friends with Frankverified
Text ad31 Aug 2026Friends with Frankverified
Text ad19 Aug 2026Friends with Frankverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about friends with frank..
The creators who tag @friendswithfrank on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @friendswithfrank on Instagram, led by ESSĒN, the label (38.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EESSĒN, the label@essenthelabel · INTL | Fashion style luxury Creator | 38.7k | 0.1% | 4 | Tagged @friendswithfrank |
06 · Competitors according to Gravity
Who friends with frank. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for friends with frank. among Clothing brands in Australia. The closest is CALIBRE, then Kloke, Carolina, BEST, rag-bone-au, P Johnson.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CALIBREcalibre.com.au | |||||||
| Klokekloke.com.au | |||||||
| Carolinacarolina.net.au | |||||||
| BESTbestmelb.com | |||||||
| rag-bone-aurag-bone.com.au | |||||||
| P Johnsonpjt.com |
07 · Company
The company behind friends with frank..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
friends with frank. is a company based in Richmond, Australia, on a domain registered in August 2012. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Richmond
- Founded
- Data not available
- Domain registered
- 12 Aug 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- friendswithfrank.com · Shopify · AUD
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about friends with frank.
What people ask Google about friends with frank..
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is friends with frank. legit?
According to Gravity by Benchr, friends with frank. is a brand based in Richmond, Australia: its website has existed since August 2012, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 112,544 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is friends with frank.?
Friends with Frank is an Australian luxury outerwear label specializing in elevated everyday womenswear and timeless wardrobe staples. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does friends with frank. cost?
friends with frank.'s best seller, The Camilla Coat, sells A$799.00 on friendswithfrank.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check friendswithfrank.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
friends with frank. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: friends with frank. advertises on Facebook and Instagram and on Google, where its offers often run. Check friendswithfrank.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy friends with frank.?
friends with frank. sells on its own website, friendswithfrank.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns friends with frank.?
Gravity by Benchr records a company based in Richmond, Australia, whose domain was registered in 2012, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is friends with frank. doing well?
Not at the moment. Gravity by Benchr estimates about 53,800 visits to friendswithfrank.com in September 2026, down 26% in a month and down 32% over three months. friends with frank. ranks #573 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does friends with frank. use?
Gravity by Benchr identifies friendswithfrank.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does friends with frank. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for friends with frank. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, friends with frank. ranks #573 of 12,275 by estimated traffic. Its closest competitors on the same market are CALIBRE, Kloke, Carolina, BEST and rag-bone-au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with friends with frank..