Brand page · Clothing · United States
Fright-Rags: 95k visits a month, 8 active Meta ads, Gravity score 536.
Fright-Rags — Shop officially licensed horror t-shirts, hoodies, and collectibles at Fright-Rags! Premium quality, exclusive designs, and fast shipping for horror fans worldwide!. In September 2026 fright-rags.com drew an estimated 95k visits, down 14% on the month before. It ranks #1,567 of 97,158 Clothing brands in United States and holds a 3.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop officially licensed horror t-shirts, hoodies, and collectibles at Fright-Rags! Premium quality, exclusive designs, and fast shipping for horror fans worldwide!
01 · Traffic
How much traffic Fright-Rags gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fright-Rags drew an estimated 95k visits in September 2026, down 14% on the month before and down 21% over three months.
- Worldwide#97,824of 4.5m sites · Top 5%
- In United States#31,981of 1.2m sites · Top 5%
- Clothing, worldwide#9,338of 459,295 brands · Top 5%
- Clothing, United States#1,567of 97,158 brands · Top 5%
95k
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fright-Rags.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fright-Rags holds 3.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Clothing Store Streetwear Store Men's Clothing Store T-Shirt Store T-Shirt Company Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fright-Rags sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fright-Rags sells on Shopify, 88% of its catalogue in stock. The best seller is Tee Of Mystery, at US$12.00, followed by Michael Myers Action Figure and An American Werewolf in London.
#1Tee Of MysteryFright-RagsUS$12.00In stock
#2Michael Myers Action FigureFright-RagsUS$20.00In stock
#3An American Werewolf in LondonFright-RagsUS$33.00–US$37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fright-Rags in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 78% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What Fright-Rags is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fright-Rags runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Official Beistle Halloween GearFRIGHT-RAGS29 Sept 2026video
Beistle Puffed SweatshirtFRIGHT-RAGS29 Sept 2026image
Official Beistle Halloween GearFRIGHT-RAGS29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fright Ragsverified
Image ad20 Oct 2026Fright Ragsverified
Image ad20 Oct 2026Fright Ragsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fright-Rags.
The creators who tag @frightrags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frightrags on Instagram, led by Kyle Crawford (13.4k followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyle Crawford@kyleisez · 🇺🇸 US | Photography visual arts Creator | 13.4k | 5.4% | 4 | Tagged @frightrags |
06 · Competitors according to Gravity
Who Fright-Rags competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fright-Rags among Clothing brands in United States. The closest is Avulea, then Lorien Vale, MiLB Shop, Villains Only, GearFrost, SuperFresh clothes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Avuleaavulea.com | |||||||
| Lorien Valelorienvale.com | |||||||
| MiLB Shoptimberrattlers.milbstore.com | |||||||
| Villains Onlyvillainsonly.co | |||||||
| GearFrostgearfrost.com | |||||||
| SuperFresh clothessuperfreshclothes.com |
07 · Company
The company behind Fright-Rags.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fright-Rags is a company based in Rochester, United States, on a domain registered in August 2003. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Rochester
- Founded
- Data not available
- Domain registered
- 25 Aug 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fright-rags.com · Shopify · USD
- Catalogue
- 409 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fright-Rags
What people ask Google about Fright-Rags.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fright-Rags a legit company?
According to Gravity by Benchr, Fright-Rags is a brand based in Rochester, United States: its website has existed since August 2003, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 196,907 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fright-Rags reviews: is it worth it?
Customers rate Fright-Rags 3.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 60% give five stars, 40% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fright-Rags?
Shop officially licensed horror t-shirts, hoodies, and collectibles at Fright-Rags! Premium quality, exclusive designs, and fast shipping for horror fans worldwide! Gravity by Benchr classifies it under Clothing, with Clothing making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fright-Rags prices: how much is it?
Fright-Rags' best seller, Tee Of Mystery, sells US$12.00 on fright-rags.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check fright-rags.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fright-Rags promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fright-Rags advertises on Facebook and Instagram and on Google, where its offers often run. Check fright-rags.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fright-Rags?
Fright-Rags sells on its own website, fright-rags.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fright-Rags?
Gravity by Benchr records a company based in Rochester, United States, whose domain was registered in 2003, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fright-Rags doing well?
Not at the moment. Gravity by Benchr estimates about 95,000 visits to fright-rags.com in September 2026, down 14% in a month and down 21% over three months. Fright-Rags ranks #1,567 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fright-Rags use?
Gravity by Benchr identifies fright-rags.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fright-Rags spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fright-Rags on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Fright-Rags ranks #1,567 of 97,158 by estimated traffic. Its closest competitors on the same market are Avulea, Lorien Vale, MiLB Shop, Villains Only and GearFrost. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fright-Rags.