Brand page · Clothing
Friluft.dk traffic, ads & competitors 68.5k visits a month, 14 active Meta ads.
Friluft.dk — Friluft.dk is a Danish outdoor and hunting store that sells high-quality equipment and clothing for men, women, and children, including hunting gear, outdoor apparel, footwear, and accessories. In September 2026 friluft.dk drew an estimated 68.5k visits, down 31% on the month before. It ranks #118 of 1,522 Clothing brands and holds a 4.7 Trustpilot rating over 1,452 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Friluft.dk is a Danish outdoor and hunting store that sells high-quality equipment and clothing for men, women, and children, including hunting gear, outdoor apparel, footwear, and accessories.
01 · Traffic
Friluft.dk website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Friluft.dk drew an estimated 68.5k visits in September 2026, down 31% on the month before and up 178% over three months.
- Worldwide#129,863of 4.5m sites · Top 5%
- In Denmark#668of 21.4k sites · Top 5%
- Clothing, worldwide#12,563of 459,295 brands · Top 5%
- Clothing, Denmark#118of 1,522 brands · Top 10%
68.5k
estimated visits in September
1 mo ▼ −31.3%4 mo ▲ +178.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Friluft.dk reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Friluft.dk holds 4.7 out of 5 on Trustpilot over 1,452 reviews, 308 of them in the last twelve months: 88% of customers give five stars and 1% one star. That volume places Friluft.dk in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Hunting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Friluft.dk best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Friluft.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Friluft.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Friluft.dk ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Friluft.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Gerber - E-Tool Folding Spade Institutional - Friluft.dkFriluft.dk16 Sept 2026image
Gerber - E-Tool Folding Spade Institutional - Friluft.dkFriluft.dk12 Sept 2026image
Klik her og se vores udvalgFriluft.dk6 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Northlands ApSverified
Image ad21 Oct 2026Northlands ApSverified
Image ad21 Oct 2026Northlands ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Friluft.dk influencers
The creators who tag @friluftdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @friluftdk on Instagram, led by Niels Becker (23.3k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNiels Becker@niels_becker · 🇩🇰 DK | Automotive mobility Creator | 23.3k | 2.0% | 2 | Tagged @friluftdk |
06 · Competitors according to Gravity
Friluft.dk competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Friluft.dk among Clothing brands. The closest is County Golf, then hardloop.es, Golf Locker, hardloop.co.uk, Bergzeit, De Kampeerder.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| County Golfcounty-golf.co.uk | |||||||
| hardloop.eshardloop.es | |||||||
| Golf Lockergolflocker.com | |||||||
| hardloop.co.ukhardloop.co.uk | |||||||
| Bergzeitbergzeit.fr | |||||||
| De Kampeerderkampeerder.be |
07 · Company
Who is behind Friluft.dk?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Friluft.dk is an e-commerce brand, founded in 2014 according to LinkedIn. It employs about 12 people.
- Founded
- 2014, per LinkedIn
- Employees
- 12 on LinkedIn
- Own store
- friluft.dk · Wordpress
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Friluft.dk
What people ask Google about Friluft.dk.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Friluft.dk legit or a scam?
According to Gravity by Benchr, Friluft.dk is a brand: its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 12 people on LinkedIn, it has 2,057 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Friluft.dk?
Customers rate Friluft.dk 4.7 out of 5 on Trustpilot over 1,452 reviews, 308 of them in the last twelve months: 88% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Friluft.dk sell?
Friluft.dk is a Danish outdoor and hunting store that sells high-quality equipment and clothing for men, women, and children, including hunting gear, outdoor apparel, footwear, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Friluft.dk promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Friluft.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check friluft.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Friluft.dk?
Friluft.dk sells on its own website, friluft.dk, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Friluft.dk?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Friluft.dk doing well?
Yes. Gravity by Benchr estimates about 68,500 visits to friluft.dk in September 2026, down 31% in a month and up 178% over three months. Friluft.dk ranks #118 of 1,522 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Friluft.dk use?
Gravity by Benchr identifies friluft.dk as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Friluft.dk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Friluft.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Friluft.dk ranks #118 of 1,522 by estimated traffic. Its closest competitors on the same market are County Golf, hardloop.es, Golf Locker, hardloop.co.uk and Bergzeit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Friluft.dk.