- Gravity
- Rankings
- Sporting Goods
- Outdoor Recreation
- Friluftslageret
Brand page · Outdoor Recreation
Friluftslageret traffic, ads & competitors 147k visits a month, 75 active Meta ads.
Friluftslageret — Friluftslageret is an outdoor equipment retailer that sells outdoor gear and equipment through both online and physical stores, providing professional guidance and a competitive product range. In September 2026 friluftslageret.dk drew an estimated 147k visits, down 21% on the month before. It ranks #8 of 361 Outdoor Recreation brands and holds a 4.9 Trustpilot rating over 6,590 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Friluftslageret is an outdoor equipment retailer that sells outdoor gear and equipment through both online and physical stores, providing professional guidance and a competitive product range.
01 · Traffic
Friluftslageret website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Friluftslageret drew an estimated 147k visits in September 2026, down 21% on the month before and down 31% over three months.
- Worldwide#67,669of 4.5m sites · Top 5%
- In Denmark#292of 21.4k sites · Top 5%
- Outdoor Recreation, worldwide#1,035of 101,136 brands · Top 5%
- Outdoor Recreation, Denmark#8of 361 brands · Top 5%
147k
estimated visits in September
1 mo ▼ −21.4%4 mo ▼ −30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Friluftslageret reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Friluftslageret holds 4.9 out of 5 on Trustpilot over 6,590 reviews, 328 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Friluftslageret in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Camping Store Bags and Luggage Store Winter sport Store Shoe Store Wood Stove Shop Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Friluftslageret best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Friluftslageret's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Friluftslageret in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Friluftslageret ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Friluftslageret runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Er du klar til 72 timer på egen hånd? ⚡Friluftslageret4 Oct 2026video
EFTERÅRSKONKURRENCE 🍁Friluftslageret1 Oct 2026image
NU: Snow Peak i FriluftslageretFriluftslageret22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Friluftslageret ApSverified
Text ad21 Oct 2026Friluftslageret ApSverified
Text ad21 Oct 2026Friluftslageret ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Friluftslageret influencers
The creators who tag @friluftslageret on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Friluftslageret competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Friluftslageret among Outdoor Recreation brands. The closest is Friluftsland, then GrejFreak.dk, 4camping, Naturkompaniet, treksport.com, Globetrotter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Friluftslandfriluftsland.dk | |||||||
| GrejFreak.dkgrejfreak.dk | |||||||
| 4camping4camping.pl | |||||||
| Naturkompanietnaturkompaniet.se | |||||||
| treksport.comtreksport.com | |||||||
| Globetrotterglobetrotter.de |
07 · Company
Who is behind Friluftslageret?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Friluftslageret is an e-commerce brand, founded in 1995 according to LinkedIn. It employs about 22 people.
- Founded
- 1995, per LinkedIn
- Employees
- 22 on LinkedIn
- Own store
- friluftslageret.dk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Friluftslageret
What people ask Google about Friluftslageret.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Friluftslageret a legit company?
According to Gravity by Benchr, Friluftslageret is a brand: its Trustpilot profile is claimed by the brand, it employs 22 people on LinkedIn, it has 7,142 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Friluftslageret reviews
Customers rate Friluftslageret 4.9 out of 5 on Trustpilot over 6,590 reviews, 328 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Friluftslageret sell?
Friluftslageret is an outdoor equipment retailer that sells outdoor gear and equipment through both online and physical stores, providing professional guidance and a competitive product range. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Friluftslageret promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Friluftslageret advertises on Facebook and Instagram and on Google, where its offers often run. Check friluftslageret.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Friluftslageret?
Gravity by Benchr records a company, founded in 1995 according to LinkedIn, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Friluftslageret doing well?
Not at the moment. Gravity by Benchr estimates about 147,400 visits to friluftslageret.dk in September 2026, down 21% in a month and down 31% over three months. Friluftslageret ranks #8 of 361 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Friluftslageret spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Friluftslageret on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Friluftslageret ranks #8 of 361 by estimated traffic. Its closest competitors on the same market are Friluftsland, GrejFreak.dk, 4camping, Naturkompaniet and treksport.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Friluftslageret.