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Brand page · Weapons & Weapon Accessories

Fritid & Vildmark Top 5% worldwide Top 5% in Weapons & Weapon Accessories
fritidvildmark.se· Shopify

Fritid & Vildmark: 91.9k visits a month, 12 active Meta ads.

Fritid & Vildmark — Fritid & Vildmark is Sweden's largest adventure shop that sells weapons, hunting equipment, outdoor gear, and related accessories. In September 2026 fritidvildmark.se drew an estimated 91.9k visits, down 6% on the month before.

fritidvildmark.se@fritidvildmark 11.8kTrustpilot 4.5Meta Ad Library 12

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
91.9k
−6% vs. August 2026
Instagram followers
11.8k
1,521 posts · @fritidvildmark
Trustpilot
4.5
1,878 reviews · 15 in 12 months
Meta ads
12
active · on Google since 2022
Products
97%
in stock
Rank in —
—
Data not available
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Fritid & Vildmark is Sweden's largest adventure shop that sells weapons, hunting equipment, outdoor gear, and related accessories.

01 · Traffic

How much traffic Fritid & Vildmark gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fritid & Vildmark drew an estimated 91.9k visits in September 2026, down 6% on the month before and up 15% over three months.

  • Worldwide#100,774of 4.5m sites · Top 5%
  • In Sweden#762of 27.3k sites · Top 5%
  • Weapons & Weapon Accessories, worldwide#207of 6,639 brands · Top 5%
  • Weapons & Weapon Accessories, Sweden—Data not available
Monthly visitssource Sept 2026

91.9k

estimated visits in September

1 mo ▼ −6.1%4 mo ▲ +14.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Fritid & Vildmark.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fritid & Vildmark holds 4.5 out of 5 on Trustpilot over 1,878 reviews, 15 of them in the last twelve months: 83% of customers give five stars and 4% one star. That volume places Fritid & Vildmark in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 1,878 reviews · 15 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★83%
4 ★10%
3 ★2%
2 ★2%
1 ★4%

Hunting Store Fishing Store Camping Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Fritid & Vildmark sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Fritid & Vildmark sells on Shopify, 97% of its catalogue in stock. The best seller is Armada GyroSpinner 12g Capercaillie, at SEK 69.00, followed by Armada Eye Buzzer 21g and Rcbs Hylshållare.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Weapon Care & Accessories25%
Fishing5%
Hunting & Shooting3%
Camping & Hiking2%

Share of the catalogue by product family.

Activity mixdominant: Weapons & Weapon Accessories
Weapons & Weapon Accessories38%
Outdoor Recreation25%
Clothing6%
Optics4%
Clothing Accessories3%

The dominant category places Fritid & Vildmark in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
0% of the catalogue
In stock
97%
Upper price quartile
US$129.41
Currency
SEK

05 · Influencers

Who talks about Fritid & Vildmark.

The creators who tag @fritidvildmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fritidvildmark on Instagram, led by Jonathan Salomonsson Joel Salomonsson (28.8k followers, 1.7% engagement).

Influencersaccounts tagging @fritidvildmark · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJonathan Salomonsson Joel Salomonsson@two_hunters · 🇸🇪 SEPets nature Creator28.8k1.7%1Tagged @fritidvildmark
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Fritid & Vildmark competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fritid & Vildmark among Weapons & Weapon Accessories brands. The closest is TactX, then Claremont Firearms, Magnum Sports, owenguns.com, Suburban Guns, High Falls Outfitters.

CompetitorsWeapons & Weapon Accessories · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
TactXtactx.no
Claremont Firearmsclaremontfirearms.com.au
Magnum Sportsmagnumsports.com.au
owenguns.comowenguns.com
Suburban Gunssuburbanguns.co.za
High Falls Outfittersshophighfalls.com
Competitors Gravity finds for Fritid & Vildmark. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fritid & Vildmark with TactX

07 · Company

The company behind Fritid & Vildmark.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fritid & Vildmark is an e-commerce brand.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
fritidvildmark.se · Shopify · SEK
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fritid & Vildmark

What people ask Google about Fritid & Vildmark.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fritid & Vildmark legit?

According to Gravity by Benchr, Fritid & Vildmark is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,754 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Fritid & Vildmark?

Customers rate Fritid & Vildmark 4.5 out of 5 on Trustpilot over 1,878 reviews, 15 of them in the last twelve months: 83% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Fritid & Vildmark sell?

Fritid & Vildmark is Sweden's largest adventure shop that sells weapons, hunting equipment, outdoor gear, and related accessories. Gravity by Benchr classifies it under Weapons & Weapon Accessories, with Weapon Care & Accessories making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Fritid & Vildmark expensive?

Fritid & Vildmark's best seller, Armada GyroSpinner 12g Capercaillie, sells SEK 69.00 on fritidvildmark.se. 97% of the catalogue is in stock. Gravity does not track prices daily: check fritidvildmark.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Fritid & Vildmark have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Fritid & Vildmark advertises on Facebook and Instagram and on Google, where its offers often run. Check fritidvildmark.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Fritid & Vildmark?

Fritid & Vildmark sells on its own website, fritidvildmark.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is Fritid & Vildmark doing well?

Yes. Gravity by Benchr estimates about 91,900 visits to fritidvildmark.se in September 2026, down 6% in a month and up 15% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Fritid & Vildmark use?

Gravity by Benchr identifies fritidvildmark.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.

What is Fritid & Vildmark's ad budget?

Gravity by Benchr does not publish a spend figure for Fritid & Vildmark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fritid & Vildmark.