Brand page · Outdoor Recreation · Norway
Frivannsliv: 68.9k visits a month, 69 active Meta ads, Gravity score 537.
Frivannsliv — Frivannsliv is Norway's largest supplier of quality equipment for freediving, snorkeling and spearfishing. They offer a wide selection of products including wetsuits, masks, snorkels, fins and accessories. In September 2026 frivannsliv.no drew an estimated 68.9k visits, up 14% on the month before. It ranks #9 of 174 Outdoor Recreation brands in Norway and holds a 3.6 Trustpilot rating over 896 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Frivannsliv is Norway's largest supplier of quality equipment for freediving, snorkeling and spearfishing. They offer a wide selection of products including wetsuits, masks, snorkels, fins and accessories.
01 · Traffic
How much traffic Frivannsliv gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frivannsliv drew an estimated 68.9k visits in September 2026, up 14% on the month before and up 37% over three months.
- Worldwide#129,154of 4.5m sites · Top 5%
- In Norway#558of 15.2k sites · Top 5%
- Outdoor Recreation, worldwide#2,586of 101,136 brands · Top 5%
- Outdoor Recreation, Norway#9of 174 brands · Top 10%
68.9k
estimated visits in September
1 mo ▲ +13.5%4 mo ▲ +36.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Frivannsliv.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frivannsliv holds 3.6 out of 5 on Trustpilot over 896 reviews, 2 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places Frivannsliv in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Dive Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Frivannsliv sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Frivannsliv sells on Shopify, 84% of its catalogue in stock. The best seller is Slippy smøremiddel våtdrakt, at NOK 219.00, followed by Frivannsliv® Native 7mm supratex neoprensokker and Cressi Rondinella svømmeføtter.
#1Slippy smøremiddel våtdraktFrivannslivNOK 219.00In stock
#2Frivannsliv® Native 7mm supratex neoprensokkerFrivannslivNOK 129.00–NOK 645.00In stock
#3Cressi Rondinella svømmeføtterFrivannslivNOK 630.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Frivannsliv in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 1% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$241.41
- Currency
- NOK
04 · Ads
What Frivannsliv is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frivannsliv runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Zeagle Recon svømmeføtterFrivannsliv2 Oct 2026image
Se kursdatoer i Oslo 💦Frivannsliv26 Sept 2026video
Zone3 Heat-Tech hanskerFrivannsliv24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Frivannsliv. NO ASverified
Text ad20 Oct 2026Frivannsliv. NO ASverified
Image ad20 Oct 2026Frivannsliv. NO ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Frivannsliv.
The creators who tag @frivannsliv on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Frivannsliv competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frivannsliv among Outdoor Recreation brands in Norway. The closest is ivinden.no, then Dykkerutstyr.no, Långholmen kajak, Addicted, Kanu-Online, vesiurheilu.fi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ivinden.noivinden.no | |||||||
| Dykkerutstyr.nodykkerutstyr.no | |||||||
| Långholmen kajaklangholmenkajak.se | |||||||
| Addictedaddicted.no | |||||||
| Kanu-Onlinekanu-online.com | |||||||
| vesiurheilu.fivesiurheilu.fi |
07 · Company
The company behind Frivannsliv.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frivannsliv is a company based in Frekhaug, Norway, founded in 2006 according to LinkedIn, on a domain registered in February 2012. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway · Frekhaug
- Founded
- 2006, per LinkedIn
- Domain registered
- 9 Feb 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frivannsliv.no · Shopify · NOK
- Catalogue
- 240 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frivannsliv
What people ask Google about Frivannsliv.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frivannsliv legit?
According to Gravity by Benchr, Frivannsliv is a brand based in Frekhaug, Norway: its website has existed since February 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 12,607 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Frivannsliv reviews
Customers rate Frivannsliv 3.6 out of 5 on Trustpilot over 896 reviews, 2 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Frivannsliv known for?
Frivannsliv is Norway's largest supplier of quality equipment for freediving, snorkeling and spearfishing. They offer a wide selection of products including wetsuits, masks, snorkels, fins and accessories. Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Frivannsliv prices: how much is it?
Frivannsliv's best seller, Slippy smøremiddel våtdrakt, sells NOK 219.00 on frivannsliv.no. 84% of the catalogue is in stock. Gravity does not track prices daily: check frivannsliv.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Frivannsliv promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Frivannsliv advertises on Facebook and Instagram and on Google, where its offers often run. Check frivannsliv.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Frivannsliv?
Frivannsliv sells on its own website, frivannsliv.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Frivannsliv?
Gravity by Benchr records a company based in Frekhaug, Norway, founded in 2006 according to LinkedIn, on a domain registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Frivannsliv doing well?
Yes. Gravity by Benchr estimates about 68,900 visits to frivannsliv.no in September 2026, up 14% in a month and up 37% over three months. Frivannsliv ranks #9 of 174 Outdoor Recreation brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Frivannsliv use?
Gravity by Benchr identifies frivannsliv.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Frivannsliv spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Frivannsliv on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Norway?
Among Outdoor Recreation brands in Norway in the Gravity by Benchr index, Frivannsliv ranks #9 of 174 by estimated traffic. Its closest competitors on the same market are ivinden.no, Dykkerutstyr.no, Långholmen kajak, Addicted and Kanu-Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frivannsliv.