Brand page · Household Supplies · Netherlands
FRM Shop: 73k visits a month, 1,097 active Meta ads, Gravity score 688.
FRM Shop — FRM Shop is a Dutch brand that sells probiotic cleaning products developed by professionals, offering a cleaning system that remains active for up to seven days after application. In September 2026 frmshop.nl drew an estimated 73k visits, up 62% on the month before. It ranks #11 of 382 Household Supplies brands in Netherlands and holds a 4.1 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Household Supplies brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FRM Shop is a Dutch brand that sells probiotic cleaning products developed by professionals, offering a cleaning system that remains active for up to seven days after application.
01 · Traffic
How much traffic FRM Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FRM Shop drew an estimated 73k visits in September 2026, up 62% on the month before.
- Worldwide#122,857of 4.5m sites · Top 5%
- In Netherlands#1,669of 78.6k sites · Top 5%
- Household Supplies, worldwide#477of 30,320 brands · Top 5%
- Household Supplies, Netherlands#11of 382 brands · Top 5%
73k
estimated visits in September
1 mo ▲ +61.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FRM Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FRM Shop holds 4.1 out of 5 on Trustpilot over 13 reviews, 13 of them in the last twelve months: 69% of customers give five stars and 8% one star.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FRM Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FRM Shop sells on Shopify, 95% of its catalogue in stock. The best seller is FRM Sprayer, at €8.95, followed by FRM Deep Clean reiniger and FRM Probiotica Sanitair.
#2FRM SprayerFRM Shop€8.95In stock
#3FRM Deep Clean reinigerFRM Shop€28.95In stock
FRM Probiotica SanitairFRM Shop€28.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FRM Shop in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 78% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$59.25
- Currency
- EUR
04 · Ads
What FRM Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FRM Shop runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text, video).
400.000 huishoudens zijn al overgestapt.FRM Shop - Voorheen FRM Tegelwerk13 Oct 2026image
400.000 huishoudens zijn al overgestapt.FRM Shop - Voorheen FRM Tegelwerk13 Oct 2026image
400.000 huishoudens zijn al overgestapt.FRM Shop - Voorheen FRM Tegelwerk13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026F.R.M. Tegelwerkverified
Text ad21 Oct 2026F.R.M. Tegelwerkverified
Text ad20 Oct 2026F.R.M. Tegelwerkverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FRM Shop.
The creators who tag @frmshop.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FRM Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FRM Shop among Household Supplies brands in Netherlands. The closest is Cleanec, then Ascent Amsterdam, Ilbays, Kinfill Care, Focus Cleaning, Glad Gietvloeren.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cleaneccleanec.nl | |||||||
| Ascent Amsterdamascentamsterdam.nl | |||||||
| Ilbaysilbays.com | |||||||
| Kinfill Carekinfill.com | |||||||
| Focus Cleaningfocuscleaner.nl | |||||||
| Glad Gietvloerengladvloeren.com |
07 · Company
The company behind FRM Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FRM Shop is a company based in Den Helder, Netherlands, on a domain registered in October 2025. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Den Helder
- Founded
- Data not available
- Domain registered
- 7 Oct 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frmshop.nl · Shopify · EUR
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FRM Shop
What people ask Google about FRM Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FRM Shop legit?
According to Gravity by Benchr, FRM Shop is a brand based in Den Helder, Netherlands: its website has existed since October 2025, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 26,869 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FRM Shop reviews: is it worth it?
Customers rate FRM Shop 4.1 out of 5 on Trustpilot over 13 reviews, 13 of them in the last twelve months: 69% give five stars, 8% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FRM Shop known for?
FRM Shop is a Dutch brand that sells probiotic cleaning products developed by professionals, offering a cleaning system that remains active for up to seven days after application. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FRM Shop expensive?
FRM Shop's best seller, FRM Sprayer, sells €8.95 on frmshop.nl. 95% of the catalogue is in stock. Gravity does not track prices daily: check frmshop.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FRM Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FRM Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check frmshop.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FRM Shop?
FRM Shop sells on its own website, frmshop.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FRM Shop?
Gravity by Benchr records a company based in Den Helder, Netherlands, whose domain was registered in 2025, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FRM Shop growing?
Yes. Gravity by Benchr estimates about 73,000 visits to frmshop.nl in September 2026, up 62% in a month. FRM Shop ranks #11 of 382 Household Supplies brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FRM Shop use?
Gravity by Benchr identifies frmshop.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FRM Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FRM Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Netherlands?
Among Household Supplies brands in Netherlands in the Gravity by Benchr index, FRM Shop ranks #11 of 382 by estimated traffic. Its closest competitors on the same market are Cleanec, Ascent Amsterdam, Ilbays, Kinfill Care and Focus Cleaning. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FRM Shop.