Brand page · Decor · Sweden
Fröken Fräken: 133K visits a month, 3 active Meta ads, Gravity score 559.
Fröken Fräken — Fröken Fräken is a Swedish online shop that sells stylish home decoration products including furniture, lighting, seasonal items, and decorative accessories with a rustic, industrial and retro style. In September 2026 frokenfraken.se drew an estimated 133K visits, up 1% on the month before. It ranks #21 of 980 Decor brands in Sweden and holds a 4.8 Trustpilot rating over 849 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Decor brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fröken Fräken is a Swedish online shop that sells stylish home decoration products including furniture, lighting, seasonal items, and decorative accessories with a rustic, industrial and retro style.
01 · Traffic
How much traffic Fröken Fräken gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fröken Fräken drew an estimated 133K visits in September 2026, up 1% on the month before and up 48% over three months.
- Worldwide#73,764of 4.5M sites · Top 5%
- In Sweden#572of 27.3K sites · Top 5%
- Decor, worldwide#1,274of 185,686 brands · Top 1%
- Decor, Sweden#21of 980 brands · Top 5%
133K
estimated visits in September
1 mo ▲ +1.5%4 mo ▲ +47.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fröken Fräken.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fröken Fräken holds 4.8 out of 5 on Trustpilot over 849 reviews, 372 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Fröken Fräken in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Candy Store Silk Plant Shop Deli Home Improvement Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fröken Fräken sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fröken Fräken's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Fröken Fräken in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Fröken Fräken is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fröken Fräken runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Gammaldags charm för höstens mörka dagarFröken Fräken5 Oct 2026image
Kuddfodral till stolsdyna - Volang - NavyFröken Fräken11 May 2026image
Kuddfodral till stolsdyna - Volang - SvartFröken Fräken27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Fröken Fräken Sverige ABverified
Text ad21 Oct 2026Fröken Fräken Sverige ABverified
Image ad21 Oct 2026Fröken Fräken Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fröken Fräken.
The creators who tag @frokenfraken.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frokenfraken.se on Instagram, led by @charnelia80 (22.1K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccharnelia80@charnelia80 · 🇸🇪 SE | Decoration garden diy Creator | 22.1K | 1.0% | 1 | Tagged @frokenfraken.se |
06 · Competitors according to Gravity
Who Fröken Fräken competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fröken Fräken among Decor brands in Sweden. The closest is Feel, then ichliebedesign.de, NordicNest.se, Hjem.dk, Daells Bolighus, connox.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Feelfeel.no | |||||||
| ichliebedesign.deichliebedesign.de | |||||||
| NordicNest.senordicnest.se | |||||||
| Hjem.dkhjem.dk | |||||||
| Daells Bolighusdaells-bolighus.dk | |||||||
| connox.deconnox.de |
07 · Company
The company behind Fröken Fräken.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fröken Fräken is a company based in Sweden, founded in 1995 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 1995, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frokenfraken.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fröken Fräken
What people ask Google about Fröken Fräken.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fröken Fräken legit or a scam?
According to Gravity by Benchr, Fröken Fräken is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 4 people on LinkedIn, it has 32,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fröken Fräken reviews
Customers rate Fröken Fräken 4.8 out of 5 on Trustpilot over 849 reviews, 372 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fröken Fräken known for?
Fröken Fräken is a Swedish online shop that sells stylish home decoration products including furniture, lighting, seasonal items, and decorative accessories with a rustic, industrial and retro style. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Fröken Fräken discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fröken Fräken advertises on Facebook and Instagram and on Google, where its offers often run. Check frokenfraken.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fröken Fräken?
Gravity by Benchr records a company based in Sweden, founded in 1995 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fröken Fräken growing?
Yes. Gravity by Benchr estimates about 132,900 visits to frokenfraken.se in September 2026, up 1% in a month and up 48% over three months. Fröken Fräken ranks #21 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fröken Fräken spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fröken Fräken on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Fröken Fräken ranks #21 of 980 by estimated traffic. Its closest competitors on the same market are Feel, ichliebedesign.de, NordicNest.se, Hjem.dk, Daells Bolighus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fröken Fräken.