Brand page · Lighting · Denmark
Hjem.dk: 167K visits a month, 72 active Meta ads, Gravity score 529.
Hjem.dk — Hjem.dk is a Danish-owned company that sells quality brands within home interior, lighting, and kitchenware. In September 2026 hjem.dk drew an estimated 167K visits, down 21% on the month before. It ranks #3 of 133 Lighting brands in Denmark and holds a 4.9 Trustpilot rating over 29,325 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Lighting brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hjem.dk is a Danish-owned company that sells quality brands within home interior, lighting, and kitchenware.
01 · Traffic
How much traffic Hjem.dk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hjem.dk drew an estimated 167K visits in September 2026, down 21% on the month before and down 4% over three months.
- Worldwide#60,768of 4.5M sites · Top 5%
- In Denmark#257of 21.4K sites · Top 5%
- Lighting, worldwide#204of 25,385 brands · Top 1%
- Lighting, Denmark#3of 133 brands · Top 5%
167K
estimated visits in September
1 mo ▼ −21.2%4 mo ▼ −4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hjem.dk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hjem.dk holds 4.9 out of 5 on Trustpilot over 29,325 reviews, 1,701 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Hjem.dk in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Kitchen Supply Store Internet Shop Lighting Store Bathroom Supply Store Home Goods Store Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hjem.dk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hjem.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hjem.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hjem.dk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hjem.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Hverdagsvelvære fra Södahlhjem.dk5 Oct 2026image
hjem.dkhjem.dk5 Oct 2026image
Efterårets trends & nyhederhjem.dk2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WWW.HJEM.DK ApSverified
Text ad21 Oct 2026WWW.HJEM.DK ApSverified
Text ad21 Oct 2026WWW.HJEM.DK ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hjem.dk.
The creators who tag @hjem.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hjem.dk on Instagram, led by Camilla Cecilia Berentzen (12K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamilla Cecilia Berentzen@camilla.cecilia · 🇩🇰 DK | Fashion style luxury Creator | 12K | 2.2% | 1 | Tagged @hjem.dk |
06 · Competitors according to Gravity
Who Hjem.dk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hjem.dk among Lighting brands in Denmark. The closest is Kop & Kande, then Fabrique de Styles, Homeroom, homegoods.com, Fröken Fräken, NordicNest.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kop & Kandekop-kande.dk | |||||||
| Fabrique de Stylesfabriquedestyles.com | |||||||
| Homeroomhomeroom.no | |||||||
| homegoods.comhomegoods.com | |||||||
| Fröken Fräkenfrokenfraken.se | |||||||
| NordicNest.senordicnest.se |
07 · Company
The company behind Hjem.dk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hjem.dk is a company based in Denmark, founded in 2013 according to LinkedIn. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hjem.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hjem.dk
What people ask Google about Hjem.dk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hjem.dk legit or a scam?
According to Gravity by Benchr, Hjem.dk is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it employs 31 people on LinkedIn, it has 15,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hjem.dk?
Customers rate Hjem.dk 4.9 out of 5 on Trustpilot over 29,325 reviews, 1,701 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hjem.dk?
Hjem.dk is a Danish-owned company that sells quality brands within home interior, lighting, and kitchenware. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a Hjem.dk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hjem.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check hjem.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hjem.dk?
Gravity by Benchr records a company based in Denmark, founded in 2013 according to LinkedIn, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hjem.dk doing well?
Not at the moment. Gravity by Benchr estimates about 167,400 visits to hjem.dk in September 2026, down 21% in a month and down 4% over three months. Hjem.dk ranks #3 of 133 Lighting brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hjem.dk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hjem.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Denmark?
Among Lighting brands in Denmark in the Gravity by Benchr index, Hjem.dk ranks #3 of 133 by estimated traffic. Its closest competitors on the same market are Kop & Kande, Fabrique de Styles, Homeroom, homegoods.com, Fröken Fräken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hjem.dk.