Brand page · Plants

Fronda Top 5% worldwide Top 1% in Plants
fronda.com·Since 1999

Fronda: 134K visits a month, 23 active Meta ads.

Fronda — Fronda Centros de Jardinería is a Spanish company that sells plants, flowers, home decoration, and garden accessories. They also offer products for pet care and have physical garden centers across Spain. In September 2026 fronda.com drew an estimated 134K visits, down 38% on the month before. It ranks #9 of 157 Plants brands and holds a 4.5 Trustpilot rating over 12,997 reviews.

fronda.com@fronda_es 36.4KYouTube 768FacebookLinkedIn 2.4KTrustpilot 4.5Meta Ad Library 23

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
134K
−38% vs. August 2026
Instagram followers
36.4K
877 posts · @fronda_es
Trustpilot
4.5
12,997 reviews · 6,284 in 12 months
Meta ads
23
active · on Google since 2023
Products
—
Data not available
Rank in Spain
#9
of 157 in Plants
LinkedIn
2.4K
followers · 206 employees
Earned media value
€2.0k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Fronda Centros de Jardinería is a Spanish company that sells plants, flowers, home decoration, and garden accessories. They also offer products for pet care and have physical garden centers across Spain.

01 · Traffic

How much traffic Fronda gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fronda drew an estimated 134K visits in September 2026, down 38% on the month before and down 41% over three months.

  • Worldwide#73,022of 4.5M sites · Top 5%
  • In Spain#1,453of 115K sites · Top 5%
  • Plants, worldwide#237of 28,421 brands · Top 1%
  • Plants, Spain#9of 157 brands · Top 10%
Monthly visitssource Sept 2026

134K

estimated visits in September

1 mo ▼ −38.0%4 mo ▼ −40.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Fronda.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fronda holds 4.5 out of 5 on Trustpilot over 12,997 reviews, 6,284 of them in the last twelve months: 76% of customers give five stars and 3% one star. That volume places Fronda in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Fronda scores 4.7 over 38 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 12,997 reviews · 6,284 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★76%
4 ★14%
3 ★4%
2 ★2%
1 ★3%

Pet Supply Store Garden Furniture Shop Artificial Plant Supplier Garden Garden Center

Google reviewsread 20 Oct 2026
4.738 reviews on the Google business profile
5 ★82%
4 ★8%
3 ★3%
2 ★5%
1 ★3%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Fronda sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Fronda's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Plants
Plants80%
Decor10%
Lawn & Garden3%

The dominant category places Fronda in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Fronda.

The creators who tag @fronda_es on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fronda_es on Instagram, led by Laura Madrueño (316K followers, 1.4% engagement).

Influencersaccounts tagging @fronda_es · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLaura Madrueño@laura_madrueno · 🇪🇸 ESCinema series pop culture Creator316K1.4%1Tagged @fronda_es
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Fronda competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fronda among Plants brands. The closest is Plantura, then Mein schöner Garten Shop, YouGarden, Crocus, VIRIDEA, plantasjen.no.

CompetitorsPlants · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Planturaplantura.garden
Mein schöner Garten Shopshop.mein-schoener-garten.de
YouGardenyougarden.com
Crocuscrocus.co.uk
VIRIDEAviridea.it
plantasjen.noplantasjen.no
Competitors Gravity finds for Fronda. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fronda with Plantura

07 · Company

The company behind Fronda.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fronda is an e-commerce brand, founded in 1975 according to LinkedIn, on a domain registered in May 1999. It employs about 206 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1975, per LinkedIn
Domain registered
25 May 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
206 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
fronda.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fronda

What people ask Google about Fronda.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fronda legit?

According to Gravity by Benchr, Fronda is a brand: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it employs 206 people on LinkedIn, it has 36,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Fronda?

Customers rate Fronda 4.5 out of 5 on Trustpilot over 12,997 reviews, 6,284 of them in the last twelve months: 76% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Fronda scores 4.7 over 38 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Fronda?

Fronda Centros de Jardinería is a Spanish company that sells plants, flowers, home decoration, and garden accessories. They also offer products for pet care and have physical garden centers across Spain. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.

Fronda promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Fronda advertises on Facebook and Instagram and on Google, where its offers often run. Check fronda.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Fronda?

Gravity by Benchr records a company, founded in 1975 according to LinkedIn, on a domain registered in 1999, with 206 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Fronda doing well?

Not at the moment. Gravity by Benchr estimates about 134,500 visits to fronda.com in September 2026, down 38% in a month and down 41% over three months. Fronda ranks #9 of 157 Plants brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Fronda's ad budget?

Gravity by Benchr does not publish a spend figure for Fronda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Plants brands?

Among Plants brands in the Gravity by Benchr index, Fronda ranks #9 of 157 by estimated traffic. Its closest competitors on the same market are Plantura, Mein schöner Garten Shop, YouGarden, Crocus, VIRIDEA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fronda.