Brand page · Plants
VIRIDEA: 163K visits a month, 28 active Meta ads.
VIRIDEA — Viridea is an Italian chain of garden centers dedicated to nature, gardens, homes and animals, offering plants, home decor and pet supplies. In September 2026 viridea.it drew an estimated 163K visits, down 2% on the month before. It ranks #1 of 156 Plants brands and holds a 1.7 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Viridea is an Italian chain of garden centers dedicated to nature, gardens, homes and animals, offering plants, home decor and pet supplies.
01 · Traffic
How much traffic VIRIDEA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIRIDEA drew an estimated 163K visits in September 2026, down 2% on the month before and down 9% over three months.
- Worldwide#62,041of 4.5M sites · Top 5%
- In Italy#1,530of 138K sites · Top 5%
- Plants, worldwide#184of 28,421 brands · Top 1%
- Plants, Italy#1of 156 brands · Top 1%
163K
estimated visits in September
1 mo ▼ −1.8%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIRIDEA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIRIDEA holds 1.7 out of 5 on Trustpilot over 65 reviews, 27 of them in the last twelve months: 11% of customers give five stars and 74% one star. That volume places VIRIDEA in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Gardener Garden Center Garden Building Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIRIDEA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VIRIDEA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places VIRIDEA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What VIRIDEA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIRIDEA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Caccia al tesoro d'autunnoViridea5 Oct 2026image
Caccia al tesoro d'autunnoViridea3 Oct 2026image
Zucche da pauraViridea2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VIRIDEA SRL SOC AGRICOLAverified
Text ad19 Oct 2026VIRIDEA SRL SOC AGRICOLAverified
Text ad19 Oct 2026VIRIDEA SRL SOC AGRICOLAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIRIDEA.
The creators who tag @viridea_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viridea_official on Instagram, led by 🌼 𝑹𝒐𝒔𝒂 𝑩𝒊𝒕𝒐𝒔𝒂 🌼 (10.5K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌼 𝑹𝒐𝒔𝒂 𝑩𝒊𝒕𝒐𝒔𝒂 🌼@home_rosellina0 · 🇮🇹 IT | Decoration garden diy Creator | 10.5K | 4.2% | 4 | Tagged @viridea_official |
06 · Competitors according to Gravity
Who VIRIDEA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIRIDEA among Plants brands. The closest is jardiland.com, then Verdecora, Fronda, truffaut.com, Intratuin, Pflanzen-Kölle Gartencenter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jardiland.comjardiland.com | |||||||
| Verdecoraverdecora.es | |||||||
| Frondafronda.com | |||||||
| truffaut.comtruffaut.com | |||||||
| Intratuinintratuin.nl | |||||||
| Pflanzen-Kölle Gartencenterpflanzen-koelle.de |
07 · Company
The company behind VIRIDEA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIRIDEA is an e-commerce brand, founded in 1997 according to LinkedIn. It employs about 264 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1997, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 264 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viridea.it · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIRIDEA
What people ask Google about VIRIDEA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIRIDEA a legit company?
According to Gravity by Benchr, VIRIDEA is a brand: it sells on a Wordpress store, it employs 264 people on LinkedIn, it has 64,561 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
VIRIDEA reviews
Customers rate VIRIDEA 1.7 out of 5 on Trustpilot over 65 reviews, 27 of them in the last twelve months: 11% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VIRIDEA known for?
Viridea is an Italian chain of garden centers dedicated to nature, gardens, homes and animals, offering plants, home decor and pet supplies. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.
Does VIRIDEA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VIRIDEA advertises on Facebook and Instagram and on Google, where its offers often run. Check viridea.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VIRIDEA?
VIRIDEA sells on its own website, viridea.it, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind VIRIDEA?
Gravity by Benchr records a company, founded in 1997 according to LinkedIn, with 264 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is VIRIDEA growing?
Not at the moment. Gravity by Benchr estimates about 163,300 visits to viridea.it in September 2026, down 2% in a month and down 9% over three months. VIRIDEA ranks #1 of 156 Plants brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIRIDEA use?
Gravity by Benchr identifies viridea.it as a Wordpress store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
How much does VIRIDEA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VIRIDEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands?
Among Plants brands in the Gravity by Benchr index, VIRIDEA ranks #1 of 156 by estimated traffic. Its closest competitors on the same market are jardiland.com, Verdecora, Fronda, truffaut.com, Intratuin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIRIDEA.