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- Animals & Pet Supplies
- Pet Supplies
- Frontier Pets
Brand page · Pet Supplies · Australia
Frontier Pets traffic, ads & competitors 53.1k visits a month, 137 active Meta ads, Gravity score 654.
Frontier Pets — Frontier Pets produces premium-quality freeze-dried raw pet food for dogs and cats made with 100% free-range, human grade ingredients and organic produce, developed by expert vet and animal nutritionist following BARF dietary requirements. In September 2026 frontierpets.com.au drew an estimated 53.1k visits, down 1% on the month before. It ranks #43 of 1,554 Pet Supplies brands in Australia and holds a 4.7 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Pet Supplies brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Frontier Pets produces premium-quality freeze-dried raw pet food for dogs and cats made with 100% free-range, human grade ingredients and organic produce, developed by expert vet and animal nutritionist following BARF dietary requirements.
01 · Traffic
Frontier Pets website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frontier Pets drew an estimated 53.1k visits in September 2026, down 1% on the month before and down 24% over three months.
- Worldwide#161,483of 4.5m sites · Top 5%
- In Australia#3,909of 105k sites · Top 5%
- Pet Supplies, worldwide#1,289of 52,845 brands · Top 5%
- Pet Supplies, Australia#43of 1,554 brands · Top 5%
53.1k
estimated visits in September
1 mo ▼ −0.6%4 mo ▼ −24.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Frontier Pets reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frontier Pets holds 4.7 out of 5 on Trustpilot over 29 reviews, 14 of them in the last twelve months: 93% of customers give five stars and 0% one star. That volume places Frontier Pets in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Frontier Pets best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Frontier Pets sells on Shopify, 94% of its catalogue in stock. The best seller is Free-Range Beef | Raw Freeze-Dried Dog Food 900g, at A$73.95, followed by Measuring Cup Scoop and Bag Clip and Free-Range Beef | Raw Freeze-Dried Dog Food 2.5kg.
#1Free-Range Beef | Raw Freeze-Dried Dog Food 900gFrontier PetsA$73.95In stock
#2Measuring Cup Scoop and Bag ClipFrontier PetsA$6.95–A$9.95In stock
#3Free-Range Beef | Raw Freeze-Dried Dog Food 2.5kgFrontier PetsA$186.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Frontier Pets in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 96% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$130.38
- Currency
- AUD
04 · Ads
Frontier Pets ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frontier Pets runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Leo takes his role as Chief Executive Cat Snack Officer at Frontier Pets very seriously. Based on the number of attempted break-ins, stoleFrontier Pets Pet Food6 Oct 2026video
No Fridge - No Fuss!Frontier Pets Pet Food5 Oct 2026image
No Fridge - No Fuss!Frontier Pets Pet Food5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Frontier Pets Pty Ltdverified
Text ad20 Oct 2026Frontier Pets Pty Ltdverified
Text ad20 Oct 2026Frontier Pets Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Frontier Pets influencers
The creators who tag @frontierpets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frontierpets on Instagram, led by Natural Dog Treats Australia (14.8k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatural Dog Treats Australia@biggiesrawpantry · 🇦🇺 AU | Pets nature Creator | 14.8k | 0.9% | 2 | Tagged @frontierpets |
06 · Competitors according to Gravity
Frontier Pets competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frontier Pets among Pet Supplies brands in Australia. The closest is Sweet Goodbye for Pets, then HUNDE, Bailey And Bone, howel.com.au, Trees For Pets, Golp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sweet Goodbye for Petssweetgoodbyeforpets.com | |||||||
| HUNDEhunde.com.au | |||||||
| Bailey And Bonebaileyandbone.com | |||||||
| howel.com.auhowel.com.au | |||||||
| Trees For Petstreesforpets.com.au | |||||||
| Golpgolp.com.au |
07 · Company
Who is behind Frontier Pets?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frontier Pets is a company based in Pinkenba, Australia. It employs about 16 people and is listed at seed stage.
- Entity country
- 🇦🇺 Australia · Pinkenba
- Status
- Operating
- Employees
- 16 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Own store
- frontierpets.com.au · Shopify · AUD
- Catalogue
- 68 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frontier Pets
What people ask Google about Frontier Pets.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frontier Pets legit?
According to Gravity by Benchr, Frontier Pets is a brand based in Pinkenba, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 15,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Frontier Pets?
Customers rate Frontier Pets 4.7 out of 5 on Trustpilot over 29 reviews, 14 of them in the last twelve months: 93% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Frontier Pets?
Frontier Pets produces premium-quality freeze-dried raw pet food for dogs and cats made with 100% free-range, human grade ingredients and organic produce, developed by expert vet and animal nutritionist following BARF dietary requirements. Gravity by Benchr classifies it under Pet Supplies, with Pet Supplies making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Frontier Pets cost?
Frontier Pets' best seller, Free-Range Beef | Raw Freeze-Dried Dog Food 900g, sells A$73.95 on frontierpets.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check frontierpets.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Frontier Pets discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Frontier Pets advertises on Facebook and Instagram and on Google, where its offers often run. Check frontierpets.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Frontier Pets?
Frontier Pets sells on its own website, frontierpets.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Frontier Pets?
Gravity by Benchr records a company based in Pinkenba, Australia, with 16 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Frontier Pets doing well?
Not at the moment. Gravity by Benchr estimates about 53,100 visits to frontierpets.com.au in September 2026, down 1% in a month and down 24% over three months. Frontier Pets ranks #43 of 1,554 Pet Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Frontier Pets use?
Gravity by Benchr identifies frontierpets.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Frontier Pets spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Frontier Pets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Australia?
Among Pet Supplies brands in Australia in the Gravity by Benchr index, Frontier Pets ranks #43 of 1,554 by estimated traffic. Its closest competitors on the same market are Sweet Goodbye for Pets, HUNDE, Bailey And Bone, howel.com.au and Trees For Pets. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frontier Pets.