Brand page · Clothing · United States
Hanes: 1.1M visits a month, 150 active Meta ads.
Hanes — Hanes is a clothing brand that sells comfortable apparel for the whole family including t-shirts, sweatpants, socks, bras and underwear. In September 2026 hanes.com drew an estimated 1.1M visits, up 5% on the month before. It ranks #119 of 97,158 Clothing brands in United States and holds a 1.3 Trustpilot rating over 194 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Hanes is a clothing brand that sells comfortable apparel for the whole family including t-shirts, sweatpants, socks, bras and underwear.
01 · Traffic
How much traffic Hanes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hanes drew an estimated 1.1M visits in September 2026, up 5% on the month before and down 2% over three months.
- Worldwide#13,852of 4.5M sites · Top 1%
- In United States#4,606of 1.2M sites · Top 1%
- Clothing, worldwide#1,005of 459,295 brands · Top 1%
- Clothing, United States#119of 97,158 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +4.6%4 mo ▼ −2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hanes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hanes holds 1.3 out of 5 on Trustpilot over 194 reviews, 28 of them in the last twelve months: 7% of customers give five stars and 80% one star. That volume places Hanes in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Underwear Store Men's Clothing Store Women's Clothing Store Activewear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hanes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hanes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hanes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hanes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hanes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
30% Off Sitewide | Code EARLYBIRD30Hanes13 Oct 2026image
30% Off Sitewide | Code EARLYBIRD30Hanes12 Oct 2026image
HanesHanes12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HongKong Luckstar Technology Co., Ltd.verified
Text ad21 Oct 2026OMG Outcomes LLCverified
Text ad21 Oct 2026OMG Outcomes LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hanes.
The creators who tag @hanes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hanes on Instagram, led by Nicolas💯💯 (22.3K followers, 18.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicolas💯💯@ccs.nicolas · 🇺🇸 US | Fitness sport bodybuilding Creator | 22.3K | 18.9% | 6 | Tagged @hanes |
06 · Competitors according to Gravity
Who Hanes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hanes among Clothing brands in United States. The closest is Fruit of the Loom, then Jockey, breadandboxers.com, basiclook.com, Top Underwear, it.tommy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fruit of the Loomfruit.com | |||||||
| Jockeyjockey.com | |||||||
| breadandboxers.combreadandboxers.com | |||||||
| basiclook.combasiclook.com | |||||||
| Top Underweartopwear.com | |||||||
| it.tommy.comit.tommy.com |
07 · Company
The company behind Hanes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hanes is a company based in United States, on a domain registered in February 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 4 Feb 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hanes.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hanes
What people ask Google about Hanes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hanes legit or a scam?
According to Gravity by Benchr, Hanes is a brand based in United States: its website has existed since February 1996, it has 86,755 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Hanes?
Customers rate Hanes 1.3 out of 5 on Trustpilot over 194 reviews, 28 of them in the last twelve months: 7% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hanes known for?
Hanes is a clothing brand that sells comfortable apparel for the whole family including t-shirts, sweatpants, socks, bras and underwear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Hanes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hanes advertises on Facebook and Instagram and on Google, where its offers often run. Check hanes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hanes?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hanes doing well?
Not at the moment. Gravity by Benchr estimates about 1,110,600 visits to hanes.com in September 2026, up 5% in a month and down 2% over three months. Hanes ranks #119 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hanes' ad budget?
Gravity by Benchr does not publish a spend figure for Hanes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Hanes ranks #119 of 97,158 by estimated traffic. Its closest competitors on the same market are Fruit of the Loom, Jockey, breadandboxers.com, basiclook.com, Top Underwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hanes.