Brand page · Clothing · United Kingdom
Fruity Booty: 77.4k visits a month, 427 active Meta ads, Gravity score 715.
Fruity Booty — Fruity Booty is a London-based lingerie, clothing and swimwear label that creates limited-edition collections from repurposed and sustainably sourced fabrics. In September 2026 fruitybooty.co.uk drew an estimated 77.4k visits, up 22% on the month before. It ranks #672 of 19,668 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fruity Booty is a London-based lingerie, clothing and swimwear label that creates limited-edition collections from repurposed and sustainably sourced fabrics.
01 · Traffic
How much traffic Fruity Booty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fruity Booty drew an estimated 77.4k visits in September 2026, up 22% on the month before and up 4% over three months.
- Worldwide#116,826of 4.5m sites · Top 5%
- In United Kingdom#6,085of 192k sites · Top 5%
- Clothing, worldwide#11,264of 459,295 brands · Top 5%
- Clothing, United Kingdom#672of 19,668 brands · Top 5%
77.4k
estimated visits in September
1 mo ▲ +21.6%4 mo ▲ +3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fruity Booty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fruity Booty holds 3.6 out of 5 on Trustpilot over 4 reviews: 50% of customers give five stars and 25% one star.
Clothing Store Lingerie Store Women's Clothing Store Clothing Supplier Underwear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fruity Booty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fruity Booty sells on Shopify, 100% of its catalogue in stock. The best seller is Jugs Tee, at £66.00, followed by Broderie Bloomer and Moss Bra.
#1Jugs TeeFruity Booty£66.00In stock
#2Broderie BloomerFruity Booty£59.00In stock
#3Moss BraFruity Booty£56.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fruity Booty in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 31% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$85.04
- Currency
- GBP
04 · Ads
What Fruity Booty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fruity Booty runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2026 (image).
Fruity BootyFruity Booty7 Oct 2026image
Fruity BootyFruity Booty7 Oct 2026image
Fruity BootyFruity Booty7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Fruity Booty.
The creators who tag @fruitybooty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fruitybooty on Instagram, led by Frisson Handknits (45k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrisson Handknits@_frisson_knits_ · 🇳🇿 NZ | Fashion style luxury Creator | 45k | 0.5% | 4 | Tagged @fruitybooty |
06 · Competitors according to Gravity
Who Fruity Booty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fruity Booty among Clothing brands in United Kingdom. The closest is DVNT, then Modibodi EU, HANRO, British Boxers, Cou Cou, bodysourced.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DVNTdvntlingerie.com | |||||||
| Modibodi EUeu.modibodi.com | |||||||
| HANROhanro.co.uk | |||||||
| British Boxersbritish-boxers.com | |||||||
| Cou Coucoucouintimates.com | |||||||
| bodysourced.combodysourced.com |
07 · Company
The company behind Fruity Booty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fruity Booty is a company based in Poole, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in July 2016. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Poole
- Founded
- 2018, per LinkedIn
- Domain registered
- 26 Jul 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fruitybooty.co.uk · Shopify · GBP
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fruity Booty
What people ask Google about Fruity Booty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fruity Booty a legit company?
According to Gravity by Benchr, Fruity Booty is a brand based in Poole, United Kingdom: its website has existed since July 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 157,130 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fruity Booty sell?
Fruity Booty is a London-based lingerie, clothing and swimwear label that creates limited-edition collections from repurposed and sustainably sourced fabrics. Gravity by Benchr classifies it under Clothing, with Lingerie making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fruity Booty prices: how much is it?
Fruity Booty's best seller, Jugs Tee, sells £66.00 on fruitybooty.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check fruitybooty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fruity Booty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fruity Booty advertises on Facebook and Instagram and on Google, where its offers often run. Check fruitybooty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fruity Booty?
Fruity Booty sells on its own website, fruitybooty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fruity Booty?
Gravity by Benchr records a company based in Poole, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fruity Booty doing well?
Yes. Gravity by Benchr estimates about 77,400 visits to fruitybooty.co.uk in September 2026, up 22% in a month and up 4% over three months. Fruity Booty ranks #672 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fruity Booty use?
Gravity by Benchr identifies fruitybooty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fruity Booty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fruity Booty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Fruity Booty ranks #672 of 19,668 by estimated traffic. Its closest competitors on the same market are DVNT, Modibodi EU, HANRO, British Boxers and Cou Cou. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fruity Booty.