Brand page · Outdoor Recreation · Sweden

Frysen Airsoft Top 5% worldwide Top 10% in Sweden Top 5% in Outdoor Recreation Top 10% in Outdoor Recreation in Sweden
frysenairsoft.se·🇸🇪 Sweden

Frysen Airsoft: 37.2k visits a month, 1 active Meta ads, Gravity score 685.

Frysen Airsoft — Frysen Airsoft AB is a Swedish airsoft retailer that sells airsoft weapons, pistols, rifles, and related accessories. The company operates both a physical store and an arena for airsoft activities. In September 2026 frysenairsoft.se drew an estimated 37.2k visits, down 2% on the month before. It ranks #34 of 462 Outdoor Recreation brands in Sweden.

frysenairsoft.se@frysenairsoft 3.3kYouTube 1kFacebookLinkedIn 32Trustpilot 4.3Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
37.2k
−2% vs. August 2026
Instagram followers
3.3k
680 posts · @frysenairsoft
Trustpilot
4.3
8 reviews · 1 in 12 months
Meta ads
1
active · on Google since 2025
Products
—
Data not available
Rank in Sweden
#34
of 462 in Outdoor Recreation
LinkedIn
32
followers · 2 employees
Earned media value
—
Data not available

Gravity score

685/ 1000 · 8 of 10 indicators rated
Brand Power773
Momentum669
Performance613

Percentiles within 31 peers: Outdoor Recreation brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Frysen Airsoft AB is a Swedish airsoft retailer that sells airsoft weapons, pistols, rifles, and related accessories. The company operates both a physical store and an arena for airsoft activities.

01 · Traffic

How much traffic Frysen Airsoft gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Frysen Airsoft drew an estimated 37.2k visits in September 2026, down 2% on the month before and up 39% over three months.

  • Worldwide#219,128of 4.5m sites · Top 5%
  • In Sweden#1,645of 27.3k sites · Top 10%
  • Outdoor Recreation, worldwide#4,984of 101,136 brands · Top 5%
  • Outdoor Recreation, Sweden#34of 462 brands · Top 10%
Monthly visitssource Sept 2026

37.2k

estimated visits in September

1 mo ▼ −2.5%4 mo ▲ +39.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Frysen Airsoft.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Frysen Airsoft holds 4.3 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 88% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
4.3TrustScore · 8 reviews · 1 in 12 months
Top 50% rating quality
5 ★88%
4 ★13%
3 ★0%
2 ★0%
1 ★0%

Hunting Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Frysen Airsoft sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Frysen Airsoft's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation96%
Sporting Goods1%
Clothing0%

The dominant category places Frysen Airsoft in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Frysen Airsoft.

The creators who tag @frysenairsoft on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @frysenairsoft on Instagram, led by Ranger (10.8k followers, 2.0% engagement).

Influencersaccounts tagging @frysenairsoft · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRanger@ranger_tienda · 🇨🇴 COFashion style luxury Creator10.8k2.0%2Tagged @frysenairsoft
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Frysen Airsoft competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Frysen Airsoft among Outdoor Recreation brands in Sweden. The closest is Planet Plongée, then Ali Bow, avantura.info, obod.ua, Bogensportshop, Spearfishing World.

CompetitorsOutdoor Recreation · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Planet Plongéeplanet-plongee.fr
Ali Bowalibowshop.com
avantura.infoavantura.info
obod.uaobod.ua
Bogensportshopbogensportshop.eu
Spearfishing Worldspearfishingworld.com
Competitors Gravity finds for Frysen Airsoft. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Frysen Airsoft with Planet Plongée

07 · Company

The company behind Frysen Airsoft.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Frysen Airsoft is a company based in Sweden, founded in 2005 according to LinkedIn. It employs about 2 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden
Founded
2005, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
2 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
frysenairsoft.se
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Frysen Airsoft

What people ask Google about Frysen Airsoft.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Frysen Airsoft a legit company?

According to Gravity by Benchr, Frysen Airsoft is a brand based in Sweden: it employs 2 people on LinkedIn, it has 3,283 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Frysen Airsoft?

Frysen Airsoft AB is a Swedish airsoft retailer that sells airsoft weapons, pistols, rifles, and related accessories. The company operates both a physical store and an arena for airsoft activities. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

Does Frysen Airsoft have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Frysen Airsoft advertises on Facebook and Instagram and on Google, where its offers often run. Check frysenairsoft.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Frysen Airsoft?

Gravity by Benchr records a company based in Sweden, founded in 2005 according to LinkedIn, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Frysen Airsoft doing well?

Yes. Gravity by Benchr estimates about 37,200 visits to frysenairsoft.se in September 2026, down 2% in a month and up 39% over three months. Frysen Airsoft ranks #34 of 462 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Frysen Airsoft spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Frysen Airsoft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Sweden?

Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Frysen Airsoft ranks #34 of 462 by estimated traffic. Its closest competitors on the same market are Planet Plongée, Ali Bow, avantura.info, obod.ua and Bogensportshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frysen Airsoft.