Brand page · Clothing Accessories · Germany
Fueler: 87.8k visits a month, 45 active Meta ads, Gravity score 560.
Fueler — Fueler is an online store that sells official Formula 1 and motorsport merchandise including apparel, accessories, and fanwear for various teams and drivers. In September 2026 fueler.store drew an estimated 87.8k visits, down 29% on the month before. It ranks #4 of 56 Clothing Accessories brands in Germany and holds a 4.4 Trustpilot rating over 707 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Clothing Accessories brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fueler is an online store that sells official Formula 1 and motorsport merchandise including apparel, accessories, and fanwear for various teams and drivers.
01 · Traffic
How much traffic Fueler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fueler drew an estimated 87.8k visits in September 2026, down 29% on the month before and down 36% over three months.
- Worldwide#104,847of 4.5m sites · Top 5%
- In Malaysia#327of 18.6k sites · Top 5%
- Clothing Accessories, worldwide#1,243of 85,207 brands · Top 5%
- Clothing Accessories, Malaysia#4of 56 brands · Top 10%
87.8k
estimated visits in September
1 mo ▼ −28.8%4 mo ▼ −35.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fueler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fueler holds 4.4 out of 5 on Trustpilot over 707 reviews, 158 of them in the last twelve months: 80% of customers give five stars and 7% one star. That volume places Fueler in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Motorsports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fueler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fueler sells on Shopify, 91% of its catalogue in stock. The best seller is 2026 Saudi Special Edition Cap, at €60.00, followed by Pirelli Tyre Keyring 18' and Official F1 Podium Cap.
#12026 Saudi Special Edition CapFueler€60.00In stock
#2Pirelli Tyre Keyring 18'Fueler€28.00In stock
#3Official F1 Podium CapFueler€55.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fueler in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 10% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$100.80
- Currency
- EUR
04 · Ads
What Fueler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fueler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Designed for the Kingdom 🇸🇦Fueler6 Oct 2026image
FuelerFueler6 Oct 2026image
Team LanyardFueler5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Fueler UG (haftungsbeschränkt)verified
Image ad20 Oct 2026Fueler UG (haftungsbeschränkt)verified
Text ad20 Oct 2026Fueler UG (haftungsbeschränkt)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fueler.
The creators who tag @fueler.store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fueler.store on Instagram, led by Cassiana Pozzi (140k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCassiana Pozzi@cassianapozzi · 🇺🇸 US | Fashion style luxury Creator | 140k | 2.1% | 2 | Tagged @fueler.store |
06 · Competitors according to Gravity
Who Fueler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fueler among Clothing Accessories brands in Germany. The closest is Astrid`s Boutique, then FansshopTR, Laufzentrum.com, Lunge Der Laufladen, Flat Mountain Living, Dance Line.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Astrid`s Boutiqueastridsboutique.de | |||||||
| FansshopTRfansshoptr.com | |||||||
| Laufzentrum.comlaufzentrum.com | |||||||
| Lunge Der Laufladenlunge.de | |||||||
| Flat Mountain Livingflatmountainliving.com | |||||||
| Dance Linedanceline.de |
07 · Company
The company behind Fueler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fueler is a company based in Berlin, Germany, founded in 2021 according to LinkedIn, on a domain registered in December 2020. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 2021, per LinkedIn
- Domain registered
- 24 Dec 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fueler.store · Shopify · EUR
- Catalogue
- 142 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fueler
What people ask Google about Fueler.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fueler legit or a scam?
According to Gravity by Benchr, Fueler is a brand based in Berlin, Germany: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 35,782 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fueler reviews
Customers rate Fueler 4.4 out of 5 on Trustpilot over 707 reviews, 158 of them in the last twelve months: 80% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fueler sell?
Fueler is an online store that sells official Formula 1 and motorsport merchandise including apparel, accessories, and fanwear for various teams and drivers. Gravity by Benchr classifies it under Clothing Accessories, with Headwear making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fueler expensive?
Fueler's best seller, 2026 Saudi Special Edition Cap, sells €60.00 on fueler.store. 91% of the catalogue is in stock. Gravity does not track prices daily: check fueler.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fueler discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fueler advertises on Facebook and Instagram and on Google, where its offers often run. Check fueler.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fueler?
Fueler sells on its own website, fueler.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fueler?
Gravity by Benchr records a company based in Berlin, Germany, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fueler growing?
Not at the moment. Gravity by Benchr estimates about 87,800 visits to fueler.store in September 2026, down 29% in a month and down 36% over three months. Fueler ranks #4 of 56 Clothing Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fueler use?
Gravity by Benchr identifies fueler.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fueler's ad budget?
Gravity by Benchr does not publish a spend figure for Fueler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Germany?
Among Clothing Accessories brands in Germany in the Gravity by Benchr index, Fueler ranks #4 of 56 by estimated traffic. Its closest competitors on the same market are Astrid`s Boutique, FansshopTR, Laufzentrum.com, Lunge Der Laufladen and Flat Mountain Living. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fueler.