Brand page · Handbags, Wallets & Cases · Italy
Furla: 542k visits a month, 60 active Meta ads.
Furla — Furla is an Italian leather goods company that designs and sells products worldwide. In September 2026 furla.com drew an estimated 542k visits, down 5% on the month before. It ranks #4 of 994 Handbags, Wallets & Cases brands in Italy and holds a 2.9 Trustpilot rating over 426 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Furla is an Italian leather goods company that designs and sells products worldwide.
01 · Traffic
How much traffic Furla gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Furla drew an estimated 542k visits in September 2026, down 5% on the month before and up 1% over three months.
- Worldwide#23,326of 4.5m sites · Top 1%
- In Japan#1,378of 154k sites · Top 1%
- Handbags, Wallets & Cases, worldwide#86of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Japan#4of 994 brands · Top 1%
542k
estimated visits in September
1 mo ▼ −5.3%4 mo ▲ +0.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Furla.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Furla holds 2.9 out of 5 on Trustpilot over 426 reviews, 83 of them in the last twelve months: 24% of customers give five stars and 67% one star. That volume places Furla in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Bag Shop Handbags Shop Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Furla sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Furla's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Furla in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Furla is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Furla runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
Furla EyewearFurla12 Oct 2026video
Furla EyewearFurla12 Oct 2026video
Furla EyewearFurla12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026FURLA ESPANAverified
Image ad21 Oct 2026Furla S.p.A.verified
Text ad21 Oct 2026FURLA ESPANAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Furla.
The creators who tag @furla on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @furla on Instagram, led by Vetrina Türkiye (53.3k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVetrina Türkiye@vetrinaturkiye · 🇹🇷 TR | Fashion style luxury Creator | 53.3k | 0.0% | 10 | Tagged @furla |
06 · Competitors according to Gravity
Who Furla competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Furla among Handbags, Wallets & Cases brands in Italy. The closest is ca.coach.com, then ca.mcmworldwide.com, mulberry.com, gucci.com, LONGCHAMP, Tory Burch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ca.coach.comca.coach.com | |||||||
| ca.mcmworldwide.comca.mcmworldwide.com | |||||||
| mulberry.commulberry.com | |||||||
| gucci.comgucci.com | |||||||
| LONGCHAMPlongchamp.co.id | |||||||
| Tory Burchtoryburch.jp |
07 · Company
The company behind Furla.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Furla is a company based in Italy, founded in 1927 according to LinkedIn, on a domain registered in January 2000. It employs about 931 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1927, per LinkedIn
- Domain registered
- 20 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 931 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- furla.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Furla
What people ask Google about Furla.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Furla legit?
According to Gravity by Benchr, Furla is a brand based in Italy: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 931 people on LinkedIn, it has 1,789,484 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Furla reviews: is it worth it?
Customers rate Furla 2.9 out of 5 on Trustpilot over 426 reviews, 83 of them in the last twelve months: 24% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Furla known for?
Furla is an Italian leather goods company that designs and sells products worldwide. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Is there a Furla discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Furla advertises on Facebook and Instagram and on Google, where its offers often run. Check furla.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Furla?
Furla sells on its own website, furla.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Furla?
Gravity by Benchr records a company based in Italy, founded in 1927 according to LinkedIn, on a domain registered in 2000, with 931 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Furla doing well?
Yes. Gravity by Benchr estimates about 542,000 visits to furla.com in September 2026, down 5% in a month and up 1% over three months. Furla ranks #4 of 994 Handbags, Wallets & Cases brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Furla use?
Gravity by Benchr identifies furla.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records.
What is Furla's ad budget?
Gravity by Benchr does not publish a spend figure for Furla on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Italy?
Among Handbags, Wallets & Cases brands in Italy in the Gravity by Benchr index, Furla ranks #4 of 994 by estimated traffic. Its closest competitors on the same market are ca.coach.com, ca.mcmworldwide.com, mulberry.com, gucci.com and LONGCHAMP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Furla.