Brand page · Sofas · United Kingdom
Furniture Direct Online traffic, ads & competitors 49.3k visits a month, 9 active Meta ads, Gravity score 428.
Furniture Direct Online — Furniture Direct Online is a family-run business that supplies sofas, sofa beds, recliner sofas, and other furniture items in fabric and leather, with a focus on affordable prices and fast delivery. In September 2026 furnituredirectonline.co.uk drew an estimated 49.3k visits, down 10% on the month before. It ranks #41 of 421 Sofas brands in the United Kingdom and holds a 4.7 Trustpilot rating over 2,787 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Sofas brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Furniture Direct Online is a family-run business that supplies sofas, sofa beds, recliner sofas, and other furniture items in fabric and leather, with a focus on affordable prices and fast delivery.
01 · Traffic
Furniture Direct Online website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Furniture Direct Online drew an estimated 49.3k visits in September 2026, down 10% on the month before and down 6% over three months.
- Worldwide#172,051of 4.5m sites · Top 5%
- In United Kingdom#9,046of 192k sites · Top 5%
- Sofas, worldwide#444of 7,681 brands · Top 10%
- Sofas, United Kingdom#41of 421 brands · Top 10%
49.3k
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Furniture Direct Online reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Furniture Direct Online holds 4.7 out of 5 on Trustpilot over 2,787 reviews, 669 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Furniture Direct Online in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Bedroom Furniture Store Sofa Store Living Room Furniture Store Furniture Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Furniture Direct Online best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Furniture Direct Online sells on Shopify, 100% of its catalogue in stock. The best seller is Sorrentino Recliner Sofa Set 3+2 in Grey Chenille Fabric, at £849.00, followed by Meridian U Shape Velvet Sofa Bed with Storage and Sorrentino Corner Recliner Sofa in Grey Fabric.
#1Sorrentino Recliner Sofa Set 3+2 in Grey Chenille FabricFurniture Direct Online£849.00In stock
#2Meridian U Shape Velvet Sofa Bed with StorageFurniture Direct Online£1,399.00In stock
#3Sorrentino Corner Recliner Sofa in Grey FabricFurniture Direct Online£849.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Furniture Direct Online in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 31% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,586.97
- Currency
- GBP
04 · Ads
Furniture Direct Online ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Furniture Direct Online runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2023 (image, text, video).
Sale: £849 |Sorrentino 3+2 Recliner Sofa Set Black Aire LeatherFurniture Direct Online4 Oct 2026image
Sorrentino 3+2 Recliner Sofa Set in Grey Aire LeatherFurniture Direct Online30 Sept 2026image
Classic 3 Seater Recliner Sofa Manual Grey FabricFurniture Direct Online24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026sks beds ltdverified
Text ad20 Oct 2026sks beds ltdverified
Image ad20 Oct 2026sks beds ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Furniture Direct Online influencers
The creators who tag @furnituredirectonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @furnituredirectonline on Instagram, led by Paige Ellise | Made By Marty (31.9k followers, 10.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaige Ellise | Made By Marty@made.bymarty_ · 🇬🇧 GB | Decoration garden diy Creator | 31.9k | 10.3% | 2 | Tagged @furnituredirectonline |
06 · Competitors according to Gravity
Furniture Direct Online competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Furniture Direct Online among Sofas brands in the United Kingdom. The closest is Lovesofas, then M&H Living, Love My Bedss, Abode Furniture, Dante Furniture, SofasUK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lovesofaslovesofas.co.uk | |||||||
| M&H Livingmandhliving.co.uk | |||||||
| Love My Bedsslovemybedss.co.uk | |||||||
| Abode Furnitureabodeoutlet.co.uk | |||||||
| Dante Furnituredantefurniture.co.uk | |||||||
| SofasUKsofasuk.co.uk |
07 · Company
Who is behind Furniture Direct Online?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Furniture Direct Online is a company based in Ossett, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in July 2019. It employs about 3 people.
- Entity country
- 🇬🇧 United Kingdom · Ossett
- Founded
- 2014, per LinkedIn
- Domain registered
- 14 Jul 2019
- Employees
- 3 on LinkedIn · 11-50
- Own store
- furnituredirectonline.co.uk · Shopify · GBP
- Catalogue
- 60 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Furniture Direct Online
What people ask Google about Furniture Direct Online.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Furniture Direct Online legit?
According to Gravity by Benchr, Furniture Direct Online is a brand based in Ossett, United Kingdom: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 21,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Furniture Direct Online reviews
Customers rate Furniture Direct Online 4.7 out of 5 on Trustpilot over 2,787 reviews, 669 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Furniture Direct Online sell?
Furniture Direct Online is a family-run business that supplies sofas, sofa beds, recliner sofas, and other furniture items in fabric and leather, with a focus on affordable prices and fast delivery. Gravity by Benchr classifies it under Sofas, with Sofas making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Furniture Direct Online prices: how much is it?
Furniture Direct Online's best seller, Sorrentino Recliner Sofa Set 3+2 in Grey Chenille Fabric, sells £849.00 on furnituredirectonline.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check furnituredirectonline.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Furniture Direct Online discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Furniture Direct Online advertises on Facebook and Instagram and on Google, where its offers often run. Check furnituredirectonline.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Furniture Direct Online?
Furniture Direct Online sells on its own website, furnituredirectonline.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Furniture Direct Online?
Gravity by Benchr records a company based in Ossett, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2019, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Furniture Direct Online growing?
Not at the moment. Gravity by Benchr estimates about 49,300 visits to furnituredirectonline.co.uk in September 2026, down 10% in a month and down 6% over three months. Furniture Direct Online ranks #41 of 421 Sofas brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Furniture Direct Online use?
Gravity by Benchr identifies furnituredirectonline.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Furniture Direct Online's ad budget?
Gravity by Benchr does not publish a spend figure for Furniture Direct Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in the United Kingdom?
Among Sofas brands in the United Kingdom in the Gravity by Benchr index, Furniture Direct Online ranks #41 of 421 by estimated traffic. Its closest competitors on the same market are Lovesofas, M&H Living, Love My Bedss, Abode Furniture and Dante Furniture. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Furniture Direct Online.