Brand page · Personal Care · United States
Fygg traffic, ads & competitors 56.6k visits a month, 10 active Meta ads, Gravity score 591.
Fygg — Fygg is an oral microbiome-friendly oral care brand that sells toothpaste and nano-hydroxyapatite varnish, developed by dentists to support enamel and the oral microbiome without fluoride, foam, or burn. In September 2026 fygg.com drew an estimated 56.6k visits, down 12% on the month before. It ranks #1,264 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fygg is an oral microbiome-friendly oral care brand that sells toothpaste and nano-hydroxyapatite varnish, developed by dentists to support enamel and the oral microbiome without fluoride, foam, or burn.
01 · Traffic
Fygg website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fygg drew an estimated 56.6k visits in September 2026, down 12% on the month before and up 16% over three months.
- Worldwide#152,834of 4.5m sites · Top 5%
- In United States#49,291of 1.2m sites · Top 5%
- Personal Care, worldwide#7,710of 215,119 brands · Top 5%
- Personal Care, United States#1,264of 33,626 brands · Top 5%
56.6k
estimated visits in September
1 mo ▼ −11.9%4 mo ▲ +16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fygg reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fygg holds 3.2 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fygg best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fygg sells on Shopify, 100% of its catalogue in stock. The best seller is Nano-Hydroxyapatite Toothpaste with Prebiotics | Mild Mint, at US$14.00–US$39.00, followed by Nano-Hydroxyapatite Toothpaste with Prebiotics | Vanilla Vibes and Nano-Hydroxyapatite Remineralizing Varnish - Pro Strength.
#1Nano-Hydroxyapatite Toothpaste with Prebiotics | Mild MintFyggUS$14.00–US$39.00In stock
#2Nano-Hydroxyapatite Toothpaste with Prebiotics | Vanilla VibesFyggUS$14.00–US$39.00In stock
#3Nano-Hydroxyapatite Remineralizing Varnish - Pro StrengthFyggUS$117.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fygg in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 90% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$32.25
- Currency
- USD
04 · Ads
Fygg ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fygg runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2026 (text).
Stock The Fluoride-Free StandardFeed Your Good Guys14 Sept 2026image
Feed Your Good GuysFeed Your Good Guys17 Jul 2026image
Stock The Fluoride-Free StandardFeed Your Good Guys19 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Oral Microbiome Solutionsverified
Text ad20 Oct 2026Oral Microbiome Solutionsverified
Text ad19 Oct 2026Oral Microbiome Solutionsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fygg influencers
The creators who tag @feedyourgoodguys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @feedyourgoodguys on Instagram, led by Jennifer Haddad | MS | DDS (21.3k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer Haddad | MS | DDS@drjenniferhaddad · 🇺🇸 US | Health medicine Creator | 21.3k | 1.3% | 1 | Tagged @feedyourgoodguys |
06 · Competitors according to Gravity
Fygg competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fygg among Personal Care brands in the United States. The closest is Invisalign, then CURAPROX, Healthyliving, Water Pik, NOBS, Davids Health Sciences.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Invisalignshop.invisalign.com | |||||||
| CURAPROXcuraprox.us | |||||||
| Healthylivinghealthylivingco.net | |||||||
| Water Pikstore.waterpik.com | |||||||
| NOBSnobsroutines.com | |||||||
| Davids Health Sciencesdavids-usa.com |
07 · Company
Who is behind Fygg?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fygg is a company based in Portland, United States, on a domain registered in August 2003. It employs about 11 people.
- Entity country
- 🇺🇸 United States · Portland
- Domain registered
- 26 Aug 2003
- Status
- Operating
- Employees
- 11 on LinkedIn
- Own store
- fygg.com · Shopify · USD
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fygg
What people ask Google about Fygg.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fygg a legit company?
According to Gravity by Benchr, Fygg is a brand based in Portland, United States: its website has existed since August 2003, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 75,531 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Fygg known for?
Fygg is an oral microbiome-friendly oral care brand that sells toothpaste and nano-hydroxyapatite varnish, developed by dentists to support enamel and the oral microbiome without fluoride, foam, or burn. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fygg expensive?
Fygg's best seller, Nano-Hydroxyapatite Toothpaste with Prebiotics | Mild Mint, sells from US$14.00 to US$39.00 on fygg.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check fygg.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fygg discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fygg advertises on Facebook and Instagram and on Google, where its offers often run. Check fygg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fygg?
Fygg sells on its own website, fygg.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fygg?
Gravity by Benchr records a company based in Portland, United States, whose domain was registered in 2003, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fygg doing well?
Yes. Gravity by Benchr estimates about 56,600 visits to fygg.com in September 2026, down 12% in a month and up 16% over three months. Fygg ranks #1,264 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fygg use?
Gravity by Benchr identifies fygg.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fygg spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fygg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Fygg ranks #1,264 of 33,626 by estimated traffic. Its closest competitors on the same market are Invisalign, CURAPROX, Healthyliving, Water Pik and NOBS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fygg.