Brand page · Food Items · United Kingdom
GAIL's: 200k visits a month, 4 active Meta ads, Gravity score 562.
GAIL's — GAIL's is a modern craft bakery that sells fresh, handmade bread, pastries, cakes, and specialty coffee drinks. In September 2026 gails.com drew an estimated 200k visits, up 22% on the month before. It ranks #51 of 5,144 Food Items brands in United Kingdom and holds a 2.2 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GAIL's is a modern craft bakery that sells fresh, handmade bread, pastries, cakes, and specialty coffee drinks.
01 · Traffic
How much traffic GAIL's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GAIL's drew an estimated 200k visits in September 2026, up 22% on the month before and down 3% over three months.
- Worldwide#52,504of 4.5m sites · Top 5%
- In United Kingdom#2,659of 192k sites · Top 5%
- Food Items, worldwide#1,242of 260,714 brands · Top 1%
- Food Items, United Kingdom#51of 5,144 brands · Top 1%
200k
estimated visits in September
1 mo ▲ +22.0%4 mo ▼ −2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GAIL's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GAIL's holds 2.2 out of 5 on Trustpilot over 21 reviews, 12 of them in the last twelve months: 19% of customers give five stars and 57% one star. That volume places GAIL's in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Marketing Agency Restaurant Online Marketing Agency Cake Shop Bakery Wholesale Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GAIL's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GAIL's sells on Shopify, 100% of its catalogue in stock. The best seller is Digital Gift Card, at £10.00–£50.00, followed by Mini Sandwich Box and Gift Card.
#1Digital Gift CardGAIL's£10.00–£50.00In stock
#2Mini Sandwich BoxGAIL's£38.00In stock
#3Gift CardGAIL's£10.00–£50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GAIL's in its comparison group.
- Average rating
- 3.98 / 5
- Rated products
- 8% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$24.82
- Currency
- GBP
04 · Ads
What GAIL's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GAIL's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2025 (image, text, video).
We thought we were buying incredible ingredients. Over time, we realised we were building relationships with the people behind them. In aGAIL's17 Aug 2026video
Join Our CommunityGAIL's10 Aug 2026video
Join Our CommunityGAIL's4 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad23 Dec 2025GAIL'S LIMITEDverified
Text ad23 Dec 2025GAIL'S LIMITEDverified
Image ad23 Dec 2025GAIL'S LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GAIL's.
The creators who tag @gailsbakery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GAIL's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GAIL's among Food Items brands in United Kingdom. The closest is Greggs, then COBS Bread, Paris Baguette, lamadeleine.com, Pret, Panera Bread.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Greggsgreggs.co.uk | |||||||
| COBS Breadcobsbread.com | |||||||
| Paris Baguetteparisbaguette.com | |||||||
| lamadeleine.comlamadeleine.com | |||||||
| Pretpret.co.uk | |||||||
| Panera Breadpanerabread.com |
07 · Company
The company behind GAIL's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GAIL's is a company based in London, United Kingdom, on a domain registered in April 2001. It employs about 1,456 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 19 Apr 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,456 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gails.com · Shopify · GBP
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GAIL's
What people ask Google about GAIL's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GAIL's legit or a scam?
According to Gravity by Benchr, GAIL's is a brand based in London, United Kingdom: its website has existed since April 2001, it sells on a Shopify store, it employs 1,456 people on LinkedIn, it has 185,539 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about GAIL's?
Customers rate GAIL's 2.2 out of 5 on Trustpilot over 21 reviews, 12 of them in the last twelve months: 19% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GAIL's known for?
GAIL's is a modern craft bakery that sells fresh, handmade bread, pastries, cakes, and specialty coffee drinks. Gravity by Benchr classifies it under Food Items, with Food Items making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GAIL's cost?
GAIL's' best seller, Digital Gift Card, sells from £10.00 to £50.00 on gails.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check gails.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GAIL's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GAIL's advertises on Facebook and Instagram and on Google, where its offers often run. Check gails.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GAIL's?
GAIL's sells on its own website, gails.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns GAIL's?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2001, with 1,456 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GAIL's growing?
Not at the moment. Gravity by Benchr estimates about 199,900 visits to gails.com in September 2026, up 22% in a month and down 3% over three months. GAIL's ranks #51 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GAIL's use?
Gravity by Benchr identifies gails.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GAIL's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GAIL's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, GAIL's ranks #51 of 5,144 by estimated traffic. Its closest competitors on the same market are Greggs, COBS Bread, Paris Baguette, lamadeleine.com and Pret. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GAIL's.