Brand page · Professional Services · Estonia
Game of Bricks: 83.2k visits a month, 164 active Meta ads.
Game of Bricks — Game of Bricks is a premium brand that designs high-quality LED light kits for LEGO® sets, transforming finished builds into museum-quality display pieces. In September 2026 gameofbricks.eu drew an estimated 83.2k visits, down 35% on the month before. It ranks #2 of 36 Professional Services brands in Estonia and holds a 4.6 Trustpilot rating over 846 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Game of Bricks is a premium brand that designs high-quality LED light kits for LEGO® sets, transforming finished builds into museum-quality display pieces.
01 · Traffic
How much traffic Game of Bricks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Game of Bricks drew an estimated 83.2k visits in September 2026, down 35% on the month before and down 47% over three months.
- Worldwide#109,879of 4.5m sites · Top 5%
- In United Kingdom#5,733of 192k sites · Top 5%
- Professional Services, worldwide#9of 472 brands · Top 5%
- Professional Services, United Kingdom#2of 36 brands · Top 10%
83.2k
estimated visits in September
1 mo ▼ −35.4%4 mo ▼ −47.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Game of Bricks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Game of Bricks holds 4.6 out of 5 on Trustpilot over 846 reviews, 218 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Game of Bricks in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Game of Bricks scores 5.0 over 11 reviews.
Toy Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Game of Bricks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Game of Bricks sells on Shopify, 99% of its catalogue in stock. The best seller is Shipping Insurance, at €2.99, followed by Extended Warranty and Light Kit for LEGO® Home Alone 21330 (Christmas Edition).
#1Shipping InsuranceGame of Bricks€2.99In stock
#2Extended WarrantyGame of Bricks€2.99In stock
#3Light Kit for LEGO® Home Alone 21330 (Christmas Edition)Game of Bricks€79.99–€126.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Game of Bricks in its comparison group.
- Average rating
- 4.35 / 5
- Rated products
- 72% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$61.59
- Currency
- EUR
04 · Ads
What Game of Bricks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Game of Bricks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
800+ Light Kits, One for Every SetGame of Bricks7 Oct 2026video
Messi was already a LEGO legend… but apparently he needed a little upgrade. 😂⚽💡 Thanks to @gameofbricks.eu , we brought our LEGO Messi to lGame of Bricks5 Oct 2026video
Messi was already a LEGO legend… but apparently he needed a little upgrade. 😂⚽💡 Thanks to @gameofbricks.eu , we brought our LEGO Messi to lGame of Bricks5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Game of Bricks OÜverified
Text ad20 Oct 2026Game of Bricks OÜverified
Image ad20 Oct 2026Game of Bricks OÜverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Game of Bricks.
The creators who tag @gameofbricks.eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gameofbricks.eu on Instagram, led by Diego Domenig (473k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDiego Domenig@legosforthesoul · 🇺🇸 US | Gaming streaming tech culture Creator | 473k | 1.9% | 3 | Tagged @gameofbricks.eu |
06 · Competitors according to Gravity
Who Game of Bricks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Game of Bricks among Professional Services brands in Estonia. The closest is gameofbricks.fr, then Oversized Studios, snuggs, cloverandcanvas.com, Jollein, TITUS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gameofbricks.frgameofbricks.fr | |||||||
| Oversized Studiosoversizedstudios.dk | |||||||
| snuggssnuggs.nl | |||||||
| cloverandcanvas.comcloverandcanvas.com | |||||||
| Jolleinjollein.nl | |||||||
| TITUStitus.at |
07 · Company
The company behind Game of Bricks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Game of Bricks is a company based in Tallinn, Estonia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇪 Estonia · Tallinn
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gameofbricks.eu · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Game of Bricks
What people ask Google about Game of Bricks.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Game of Bricks legit or a scam?
According to Gravity by Benchr, Game of Bricks is a brand based in Tallinn, Estonia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 49,319 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Game of Bricks?
Customers rate Game of Bricks 4.6 out of 5 on Trustpilot over 846 reviews, 218 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Game of Bricks scores 5.0 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Game of Bricks sell?
Game of Bricks is a premium brand that designs high-quality LED light kits for LEGO® sets, transforming finished builds into museum-quality display pieces. Gravity by Benchr classifies it under Professional Services, with Finance & Insurance making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Game of Bricks cost?
Game of Bricks' best seller, Shipping Insurance, sells €2.99 on gameofbricks.eu. 99% of the catalogue is in stock. Gravity does not track prices daily: check gameofbricks.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Game of Bricks have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Game of Bricks advertises on Facebook and Instagram and on Google, where its offers often run. Check gameofbricks.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Game of Bricks?
Game of Bricks sells on its own website, gameofbricks.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Game of Bricks doing well?
Not at the moment. Gravity by Benchr estimates about 83,200 visits to gameofbricks.eu in September 2026, down 35% in a month and down 47% over three months. Game of Bricks ranks #2 of 36 Professional Services brands in Estonia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Game of Bricks use?
Gravity by Benchr identifies gameofbricks.eu as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records.
What is Game of Bricks' ad budget?
Gravity by Benchr does not publish a spend figure for Game of Bricks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Professional Services brands in Estonia?
Among Professional Services brands in Estonia in the Gravity by Benchr index, Game of Bricks ranks #2 of 36 by estimated traffic. Its closest competitors on the same market are gameofbricks.fr, Oversized Studios, snuggs, cloverandcanvas.com and Jollein. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Game of Bricks.