Brand page · Netherlands
Gamma: 6.5m visits a month, 53 active Meta ads.
Gamma — Gamma is a Dutch hardware store chain that introduced the do-it-yourself (DIY) concept to the Netherlands, helping customers with practical advice, quality products, and sustainable solutions for home improvement projects. In September 2026 gamma.nl drew an estimated 6.5m visits, down 20% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Gamma is a Dutch hardware store chain that introduced the do-it-yourself (DIY) concept to the Netherlands, helping customers with practical advice, quality products, and sustainable solutions for home improvement projects.
01 · Traffic
How much traffic Gamma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gamma drew an estimated 6.5m visits in September 2026, down 20% on the month before and down 20% over three months.
- Worldwide#2,567of 4.5m sites · Top 1%
- In Netherlands#25of 78.6k sites · Top 1%
- Category, worldwide—Data not available
- Category, Netherlands—Data not available
6.5m
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gamma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gamma holds 1.8 out of 5 on Trustpilot over 597 reviews, 132 of them in the last twelve months: 16% of customers give five stars and 69% one star. That volume places Gamma in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gamma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gamma's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Gamma in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Gamma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gamma runs Meta ads on Facebook, Instagram, Threads.
Dat zeg ik, GAMMA!GAMMA13 Oct 2026video
Dat zeg ik, GAMMA!GAMMA13 Oct 2026video
Dat zeg ik, GAMMA!GAMMA13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Gamma.
The creators who tag @gamma_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Gamma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gamma. The closest is diy.by, then Praktiker, Mr.Bricolage, gedimat.fr, XL-BYG, Canac.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| diy.bydiy.by | |||||||
| Praktikerpraktiker.bg | |||||||
| Mr.Bricolagemr-bricolage.bg | |||||||
| gedimat.frgedimat.fr | |||||||
| XL-BYGxl-byg.dk | |||||||
| Canaccanac.ca |
07 · Company
The company behind Gamma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gamma is a company based in Netherlands, founded in 1971 according to LinkedIn, on a domain registered in October 1996. It employs about 1,290 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1971, per LinkedIn
- Domain registered
- 9 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,290 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gamma.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gamma
What people ask Google about Gamma.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gamma legit?
According to Gravity by Benchr, Gamma is a brand based in Netherlands: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 1,290 people on LinkedIn, it has 28,753 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Gamma reviews: is it worth it?
Customers rate Gamma 1.8 out of 5 on Trustpilot over 597 reviews, 132 of them in the last twelve months: 16% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Gamma sell?
Gamma is a Dutch hardware store chain that introduced the do-it-yourself (DIY) concept to the Netherlands, helping customers with practical advice, quality products, and sustainable solutions for home improvement projects. Source: Gravity by Benchr product classification.
Does Gamma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gamma advertises on Facebook and Instagram, where its offers often run. Check gamma.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Gamma?
Gravity by Benchr records a company based in Netherlands, founded in 1971 according to LinkedIn, on a domain registered in 1996, with 1,290 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Gamma doing well?
Not at the moment. Gravity by Benchr estimates about 6,493,200 visits to gamma.nl in September 2026, down 20% in a month and down 20% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Gamma's ad budget?
Gravity by Benchr does not publish a spend figure for Gamma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gamma.