Brand page · Clothing
GAP: 829K visits a month, 45 active Meta ads.
GAP — Gap is an American clothing brand that sells women's, men's, and children's apparel including jeans, t-shirts, and other essentials. The brand is known for its modern optimistic American style and iconic denim and khaki products. In September 2026 gap.co.uk drew an estimated 829K visits, up 21% on the month before. It ranks #48 of 19,668 Clothing brands and holds a 1.4 Trustpilot rating over 267 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Gap is an American clothing brand that sells women's, men's, and children's apparel including jeans, t-shirts, and other essentials. The brand is known for its modern optimistic American style and iconic denim and khaki products.
01 · Traffic
How much traffic GAP gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GAP drew an estimated 829K visits in September 2026, up 21% on the month before and up 14% over three months.
- Worldwide#16,782of 4.5M sites · Top 1%
- In United Kingdom#673of 192K sites · Top 1%
- Clothing, worldwide#1,313of 459,295 brands · Top 1%
- Clothing, United Kingdom#48of 19,668 brands · Top 1%
829K
estimated visits in September
1 mo ▲ +21.3%4 mo ▲ +14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GAP.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GAP holds 1.4 out of 5 on Trustpilot over 267 reviews, 8 of them in the last twelve months: 21% of customers give five stars and 63% one star. That volume places GAP in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Shoe Store Men's Clothing Store Children's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GAP sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GAP's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GAP in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What GAP is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GAP runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Black High Waisted Barrel JeansGap13 Oct 2026video
Cream London Arch Logo HoodieGap12 Oct 2026image
Cream London Arch Logo HoodieGap11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad31 Aug 2026LTDE LTDverified
Text ad1 Mar 2026马言艳verified
Text ad29 Nov 2025马言艳verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GAP.
The creators who tag @ukgap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ukgap on Instagram, led by Desreen Ahanonu ♡ (76.3K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDesreen Ahanonu ♡@lifewithdesreen · 🇬🇧 GB | Parenting family Creator | 76.3K | 2.1% | 2 | Tagged @ukgap |
06 · Competitors according to Gravity
Who GAP competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GAP among Clothing brands. The closest is gap.com.gr, then Gap Factory, gap-italia.it, Gap Canada, Old Navy, uniqlo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gap.com.grgap.com.gr | |||||||
| Gap Factorygapfactory.com | |||||||
| gap-italia.itgap-italia.it | |||||||
| Gap Canadagapcanada.ca | |||||||
| Old Navyoldnavy.com | |||||||
| uniqlo.comuniqlo.com |
07 · Company
The company behind GAP.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GAP is an e-commerce brand, founded in 1993 according to LinkedIn, on a domain registered in January 1997. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1993, per LinkedIn
- Domain registered
- 30 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gap.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GAP
What people ask Google about GAP.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GAP legit?
According to Gravity by Benchr, GAP is a brand: its website has existed since January 1997, it employs 24 people on LinkedIn, it has 114,834 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
GAP reviews
Customers rate GAP 1.4 out of 5 on Trustpilot over 267 reviews, 8 of them in the last twelve months: 21% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GAP known for?
Gap is an American clothing brand that sells women's, men's, and children's apparel including jeans, t-shirts, and other essentials. The brand is known for its modern optimistic American style and iconic denim and khaki products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a GAP discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GAP advertises on Facebook and Instagram and on Google, where its offers often run. Check gap.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns GAP?
Gravity by Benchr records a company, founded in 1993 according to LinkedIn, on a domain registered in 1997, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GAP doing well?
Yes. Gravity by Benchr estimates about 828,600 visits to gap.co.uk in September 2026, up 21% in a month and up 14% over three months. GAP ranks #48 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is GAP's ad budget?
Gravity by Benchr does not publish a spend figure for GAP on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, GAP ranks #48 of 19,668 by estimated traffic. Its closest competitors on the same market are gap.com.gr, Gap Factory, gap-italia.it, Gap Canada, Old Navy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GAP.