Brand page · Clothing
Old Navy: 1.2M visits a month, 463 active Meta ads.
Old Navy — Old Navy is a clothing retailer that provides affordable fashion for the whole family, including men's, women's, women's plus, kids', baby and maternity wear, as well as big and tall sizes for adults and extended sizes for kids. In September 2026 oldnavy.com drew an estimated 1.2M visits, down 4% on the month before. It ranks #110 of 97,158 Clothing brands and holds a 2.0 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Old Navy is a clothing retailer that provides affordable fashion for the whole family, including men's, women's, women's plus, kids', baby and maternity wear, as well as big and tall sizes for adults and extended sizes for kids.
01 · Traffic
How much traffic Old Navy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Old Navy drew an estimated 1.2M visits in September 2026, down 4% on the month before and down 17% over three months.
- Worldwide#12,511of 4.5M sites · Top 1%
- In United States#4,184of 1.2M sites · Top 1%
- Clothing, worldwide#934of 459,295 brands · Top 1%
- Clothing, United States#110of 97,158 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −3.6%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Old Navy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Old Navy holds 2.0 out of 5 on Trustpilot over 67 reviews, 7 of them in the last twelve months: 28% of customers give five stars and 37% one star. That volume places Old Navy in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Children's Clothing Store Shoe Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Old Navy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Old Navy's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Old Navy in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Old Navy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Old Navy runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Now $9.99, Was$19.99Old Navy14 Oct 2026image
Sweater Season Starts NowOld Navy14 Oct 2026image
Now $27.49, Was$54.99Old Navy14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Old Navy.
The creators who tag @oldnavy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oldnavy on Instagram, led by Em (34K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEm@mmotherem · 🇺🇸 US | Fashion style luxury Creator | 34K | 1.6% | 10 | Tagged @oldnavy |
06 · Competitors according to Gravity
Who Old Navy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Old Navy among Clothing brands. The closest is oldnavy.gap.com, then Gap Factory, Gap Canada, Family Group, Joe Fresh, c-and-a.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| oldnavy.gap.comoldnavy.gap.com | |||||||
| Gap Factorygapfactory.com | |||||||
| Gap Canadagapcanada.ca | |||||||
| Family Groupfamilyshop.cl | |||||||
| Joe Freshjoefresh.com | |||||||
| c-and-a.comc-and-a.com |
07 · Company
The company behind Old Navy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Old Navy is an e-commerce brand, on a domain registered in January 1995. It employs about 30,141 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 10 Jan 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30,141 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oldnavy.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Old Navy
What people ask Google about Old Navy.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Old Navy a legit company?
According to Gravity by Benchr, Old Navy is a brand: its website has existed since January 1995, it employs 30,141 people on LinkedIn, it has 2,951,119 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Old Navy reviews: is it worth it?
Customers rate Old Navy 2.0 out of 5 on Trustpilot over 67 reviews, 7 of them in the last twelve months: 28% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Old Navy?
Old Navy is a clothing retailer that provides affordable fashion for the whole family, including men's, women's, women's plus, kids', baby and maternity wear, as well as big and tall sizes for adults and extended sizes for kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Old Navy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Old Navy advertises on Facebook and Instagram, where its offers often run. Check oldnavy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Old Navy?
Gravity by Benchr records a company, whose domain was registered in 1995, with 30,141 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Old Navy doing well?
Not at the moment. Gravity by Benchr estimates about 1,206,000 visits to oldnavy.com in September 2026, down 4% in a month and down 17% over three months. Old Navy ranks #110 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Old Navy's ad budget?
Gravity by Benchr does not publish a spend figure for Old Navy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Old Navy ranks #110 of 97,158 by estimated traffic. Its closest competitors on the same market are oldnavy.gap.com, Gap Factory, Gap Canada, Family Group, Joe Fresh. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Old Navy.