Brand page · Clothing · United States
Gap: 92.3M visits a month, 603 active Meta ads.
Gap — Gap is a clothing brand that sells casual apparel for women, men, girls, boys, and baby & toddler, including jeans, tees, and sweats. In September 2026 gap.com drew an estimated 92.3M visits, up 0% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 1.4 Trustpilot rating over 646 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Gap is a clothing brand that sells casual apparel for women, men, girls, boys, and baby & toddler, including jeans, tees, and sweats.
01 · Traffic
How much traffic Gap gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gap drew an estimated 92.3M visits in September 2026, up 0% on the month before and down 2% over three months.
- Worldwide#222of 4.5M sites · Top 1%
- In United States#118of 1.2M sites · Top 1%
- Clothing, worldwide#12of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
92.3M
estimated visits in September
1 mo ▲ +0.3%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gap.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gap holds 1.4 out of 5 on Trustpilot over 646 reviews, 53 of them in the last twelve months: 11% of customers give five stars and 74% one star. That volume places Gap in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Children's Clothing Store Men's Clothing Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gap sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gap's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Gap in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Gap is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gap runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
The Low Stride JeanGap13 Oct 2026video
Gap GiftCardGap13 Oct 2026image
The Matching PJ CollectionGap13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Gap Inc.verified
Text ad19 Oct 2026The Gap Inc.verified
Text ad19 Oct 2026The Gap Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gap.
The creators who tag @gap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gap on Instagram, led by Bee Babyir (18.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBee Babyir@beebaby_ir · 🇮🇷 IR | Fashion style luxury Creator | 18.9K | 0.1% | 12 | Tagged @gap |
06 · Competitors according to Gravity
Who Gap competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gap among Clothing brands in United States. The closest is gap-italia.it, then levi.com, BESTSELLER, zara.com, Family Group, Guess LLC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gap-italia.itgap-italia.it | |||||||
| levi.comlevi.com | |||||||
| BESTSELLERbestseller.com | |||||||
| zara.comzara.com | |||||||
| Family Groupfamilyshop.cl | |||||||
| Guess LLCguess.com |
07 · Company
The company behind Gap.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gap is a company based in United States, on a domain registered in September 1993. It employs about 15,481 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 13 Sept 1993
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15,481 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gap.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gap
What people ask Google about Gap.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gap a legit company?
According to Gravity by Benchr, Gap is a brand based in United States: its website has existed since September 1993, it employs 15,481 people on LinkedIn, it has 3,769,331 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Gap reviews
Customers rate Gap 1.4 out of 5 on Trustpilot over 646 reviews, 53 of them in the last twelve months: 11% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gap known for?
Gap is a clothing brand that sells casual apparel for women, men, girls, boys, and baby & toddler, including jeans, tees, and sweats. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Gap promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gap advertises on Facebook and Instagram and on Google, where its offers often run. Check gap.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Gap?
Gravity by Benchr records a company based in United States, whose domain was registered in 1993, with 15,481 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Gap doing well?
Not at the moment. Gravity by Benchr estimates about 92,287,900 visits to gap.com in September 2026, up 0% in a month and down 2% over three months. Gap ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Gap's ad budget?
Gravity by Benchr does not publish a spend figure for Gap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Gap ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are gap-italia.it, levi.com, BESTSELLER, zara.com, Family Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gap.