Brand page · Clothing · Spain
ZARA: 103M visits a month, 2,142 active Meta ads.
ZARA — ZARA is a fashion brand that provides on-trend, responsibly crafted clothing for men, women, and kids. In September 2026 zara.com drew an estimated 103M visits, up 8% on the month before. It ranks #2 of 97,158 Clothing brands in Spain and holds a 1.3 Trustpilot rating over 22,244 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
ZARA is a fashion brand that provides on-trend, responsibly crafted clothing for men, women, and kids.
01 · Traffic
How much traffic ZARA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZARA drew an estimated 103M visits in September 2026, up 8% on the month before and down 13% over three months.
- Worldwide#198of 4.5M sites · Top 1%
- In United States#111of 1.2M sites · Top 1%
- Clothing, worldwide#10of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
103M
estimated visits in September
1 mo ▲ +8.2%4 mo ▼ −12.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZARA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZARA holds 1.3 out of 5 on Trustpilot over 22,244 reviews, 3,015 of them in the last twelve months: 6% of customers give five stars and 86% one star. That volume places ZARA in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZARA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ZARA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ZARA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ZARA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZARA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
ZARA KIDSZARA13 Oct 2026image
ZARA KIDSZARA13 Oct 2026video
ZARA WOMANZARA13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026INDUSTRIA DE DISEÑO TEXTIL, S.A.verified
Text ad21 Oct 2026Industria de diseño textil S.Averified
Text ad21 Oct 2026INDUSTRIA DE DISEÑO TEXTIL, S.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZARA.
The creators who tag @zara on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zara on Instagram, led by ⭐️ Zara/Mango ниже цен сайта & Tashkent City Mall ⭐️ (12K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⭐⭐️ Zara/Mango ниже цен сайта & Tashkent City Mall ⭐️@yourmiar · INTL | Fashion style luxury Creator | 12K | 0.1% | 30 | Tagged @zara |
06 · Competitors according to Gravity
Who ZARA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZARA among Clothing brands in Spain. The closest is H&M, then inditex.com, zalando.fr, ZALORA, aboutyou.at, Guess LLC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| H&Mhm.com | |||||||
| inditex.cominditex.com | |||||||
| zalando.frzalando.fr | |||||||
| ZALORAzalora.com | |||||||
| aboutyou.ataboutyou.at | |||||||
| Guess LLCguess.com |
07 · Company
The company behind ZARA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZARA is a company based in Spain, founded in 1975 according to LinkedIn, on a domain registered in May 1997. It employs about 48,512 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- 1975, per LinkedIn
- Domain registered
- 29 May 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 48,512 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zara.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZARA
What people ask Google about ZARA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZARA legit?
According to Gravity by Benchr, ZARA is a brand based in Spain: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it employs 48,512 people on LinkedIn, it has 61,670,959 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ZARA reviews: is it worth it?
Customers rate ZARA 1.3 out of 5 on Trustpilot over 22,244 reviews, 3,015 of them in the last twelve months: 6% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ZARA known for?
ZARA is a fashion brand that provides on-trend, responsibly crafted clothing for men, women, and kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does ZARA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZARA advertises on Facebook and Instagram and on Google, where its offers often run. Check zara.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ZARA?
Gravity by Benchr records a company based in Spain, founded in 1975 according to LinkedIn, on a domain registered in 1997, with 48,512 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ZARA doing well?
Not at the moment. Gravity by Benchr estimates about 103,007,500 visits to zara.com in September 2026, up 8% in a month and down 13% over three months. ZARA ranks #2 of 97,158 Clothing brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ZARA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ZARA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Spain?
Among Clothing brands in Spain in the Gravity by Benchr index, ZARA ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are H&M, inditex.com, zalando.fr, ZALORA, aboutyou.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZARA.