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  5. GASSAN

Brand page · Jewelry

GASSAN Top 5% worldwide Top 5% in Jewelry
gassan.com·Since 1998

GASSAN: 106k visits a month, 42 active Meta ads.

GASSAN — GASSAN Diamonds is a family business that specializes in diamond cutting, wholesale and retail of loose and set diamonds, diamond and gold jewelry, and watches. The company represents craftsmanship, proven quality and reliability for almost 80 years. In September 2026 gassan.com drew an estimated 106k visits, up 5% on the month before. It ranks #23 of 1,541 Jewelry brands and holds a 4.4 Trustpilot rating over 1,465 reviews.

gassan.com@gassandiamonds 34.6kFacebookLinkedIn 6.8kTrustpilot 4.4Meta Ad Library 42

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
106k
+5% vs. August 2026
Instagram followers
34.6k
5,325 posts · @gassandiamonds
Trustpilot
4.4
1,465 reviews · 59 in 12 months
Meta ads
42
active · on Google since 2022
Products
—
Data not available
Rank in Netherlands
#23
of 1,541 in Jewelry
LinkedIn
6.8k
followers · 218 employees
Earned media value
€5.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

GASSAN Diamonds is a family business that specializes in diamond cutting, wholesale and retail of loose and set diamonds, diamond and gold jewelry, and watches. The company represents craftsmanship, proven quality and reliability for almost 80 years.

01 · Traffic

How much traffic GASSAN gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

GASSAN drew an estimated 106k visits in September 2026, up 5% on the month before and up 11% over three months.

  • Worldwide#89,585of 4.5m sites · Top 5%
  • In Netherlands#1,169of 78.6k sites · Top 5%
  • Jewelry, worldwide#1,917of 132,285 brands · Top 5%
  • Jewelry, Netherlands#23of 1,541 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▲ +5.3%4 mo ▲ +11.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about GASSAN.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

GASSAN holds 4.4 out of 5 on Trustpilot over 1,465 reviews, 59 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places GASSAN in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 1,465 reviews · 59 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★82%
4 ★10%
3 ★3%
2 ★2%
1 ★4%

Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What GASSAN sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read GASSAN's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry89%
Hobbies & Creative Arts6%
Jewelry Cleaning & Care0%

The dominant category places GASSAN in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about GASSAN.

The creators who tag @gassandiamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @gassandiamonds on Instagram, led by Pierre Van Hooijdonk (106k followers, 3.3% engagement).

Influencersaccounts tagging @gassandiamonds · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPierre Van Hooijdonk@pierrevh17 · 🇦🇺 AUPro sports athletes Creator106k3.3%3Tagged @gassandiamonds
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who GASSAN competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for GASSAN among Jewelry brands. The closest is malulani.info, then Shreve, Crump & Low, tygems.net, Clean Origin, Agape Diamonds, ZCOVA.

CompetitorsJewelry · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
malulani.infomalulani.info
Shreve, Crump & Lowshrevecrumpandlow.com
tygems.nettygems.net
Clean Origincleanorigin.com
Agape Diamondsagapediamonds.com
ZCOVAzcova.com
Competitors Gravity finds for GASSAN. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare GASSAN with malulani.info

07 · Company

The company behind GASSAN.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

GASSAN is an e-commerce brand, founded in 1945 according to LinkedIn, on a domain registered in November 1998. It employs about 218 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1945, per LinkedIn
Domain registered
7 Nov 1998
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
218 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
gassan.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about GASSAN

What people ask Google about GASSAN.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is GASSAN legit?

According to Gravity by Benchr, GASSAN is a brand: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it employs 218 people on LinkedIn, it has 34,582 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

GASSAN reviews: is it worth it?

Customers rate GASSAN 4.4 out of 5 on Trustpilot over 1,465 reviews, 59 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is GASSAN?

GASSAN Diamonds is a family business that specializes in diamond cutting, wholesale and retail of loose and set diamonds, diamond and gold jewelry, and watches. The company represents craftsmanship, proven quality and reliability for almost 80 years. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.

Does GASSAN have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: GASSAN advertises on Facebook and Instagram and on Google, where its offers often run. Check gassan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns GASSAN?

Gravity by Benchr records a company, founded in 1945 according to LinkedIn, on a domain registered in 1998, with 218 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is GASSAN doing well?

Yes. Gravity by Benchr estimates about 105,600 visits to gassan.com in September 2026, up 5% in a month and up 11% over three months. GASSAN ranks #23 of 1,541 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does GASSAN spend on Meta ads?

Gravity by Benchr does not publish a spend figure for GASSAN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands?

Among Jewelry brands in the Gravity by Benchr index, GASSAN ranks #23 of 1,541 by estimated traffic. Its closest competitors on the same market are malulani.info, Shreve, Crump & Low, tygems.net, Clean Origin and Agape Diamonds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GASSAN.