Brand page · Outdoor Recreation · New Zealand
Gearshop (gearshop.co.nz) traffic, ads & competitors 83.4k visits a month, 1 active Meta ads, Gravity score 641.
Gearshop — Gearshop NZ is a New Zealand-owned online retailer specializing in outdoor gear and equipment for camping, hiking, climbing, biking, and other outdoor activities. In September 2026 gearshop.co.nz drew an estimated 83.4k visits, down 5% on the month before. It ranks #11 of 783 Outdoor Recreation brands in New Zealand and holds a 4.7 Trustpilot rating over 199 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gearshop NZ is a New Zealand-owned online retailer specializing in outdoor gear and equipment for camping, hiking, climbing, biking, and other outdoor activities.
01 · Traffic
Gearshop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gearshop drew an estimated 83.4k visits in September 2026, down 5% on the month before and down 18% over three months.
- Worldwide#109,579of 4.5m sites · Top 5%
- In New Zealand#403of 26.3k sites · Top 5%
- Outdoor Recreation, worldwide#2,058of 101,136 brands · Top 5%
- Outdoor Recreation, New Zealand#11of 783 brands · Top 5%
83.4k
estimated visits in September
1 mo ▼ −4.7%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Gearshop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gearshop holds 4.7 out of 5 on Trustpilot over 199 reviews, 31 of them in the last twelve months: 79% of customers give five stars and 9% one star. That volume places Gearshop in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Outdoor Clothing and Equipment Shop Bike Accessories Store Shoe Store Fitness Equipment Store Adventure Sports Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Gearshop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gearshop sells on Shopify, 71% of its catalogue in stock. The best seller is Pure Fluid Energy Gels, at NZ$3.79, followed by Jetboil Jetpower Fuel and Back Country Cuisine Cooked Breakfast.
#1Pure Fluid Energy GelsGearshopNZ$3.79In stock
#2Jetboil Jetpower FuelGearshopNZ$10.79–NZ$21.59In stock
#3Back Country Cuisine Cooked BreakfastGearshopNZ$11.69–NZ$17.09In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gearshop in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 28% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$95.80
- Currency
- NZD
04 · Ads
Gearshop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gearshop runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2021 (image, text, video).
Toaks Titanium Siphon Alcohol StoveGearshop - Quality Outdoor Equipment25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Gearshop NZverified
Text ad20 Oct 2026Gearshop NZverified
Text ad20 Oct 2026Gearshop NZverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Gearshop influencers
The creators who tag @gearshopnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gearshopnz on Instagram, led by Revelate Designs (53.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRevelate Designs@revelatedesigns · 🇺🇸 US | Travel tourism exploration Creator | 53.4k | 0.2% | 1 | Tagged @gearshopnz |
06 · Competitors according to Gravity
Gearshop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gearshop among Outdoor Recreation brands in New Zealand. The closest is Further Faster, then MT Outdoors, Outdoor Action, Big Al's Methven, Intents Outdoors, Seaside Skates.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Further Fasterfurtherfaster.co.nz | |||||||
| MT Outdoorsmtoutdoors.co.nz | |||||||
| Outdoor Actionoutdooraction.co.nz | |||||||
| Big Al's Methvenbigals.co.nz | |||||||
| Intents Outdoorsintentsoutdoors.co.nz | |||||||
| Seaside Skatesseasideskates.co.nz |
07 · Company
Who is behind Gearshop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gearshop is a company based in Nelson, New Zealand, on a domain registered in September 2004. It employs about 8 people.
- Entity country
- 🇳🇿 New Zealand · Nelson
- Domain registered
- 30 Sept 2004
- Employees
- 8 on LinkedIn
- Own store
- gearshop.co.nz · Shopify · NZD
- Catalogue
- 810 collections
08 · What people ask about Gearshop
What people ask Google about Gearshop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gearshop legit?
According to Gravity by Benchr, Gearshop is a brand based in Nelson, New Zealand: its website has existed since September 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 4,954 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gearshop reviews: is it worth it?
Customers rate Gearshop 4.7 out of 5 on Trustpilot over 199 reviews, 31 of them in the last twelve months: 79% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gearshop known for?
Gearshop NZ is a New Zealand-owned online retailer specializing in outdoor gear and equipment for camping, hiking, climbing, biking, and other outdoor activities. Gravity by Benchr classifies it under Outdoor Recreation, with Kitchen Tools & Utensils making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Gearshop prices: how much is it?
Gearshop's best seller, Pure Fluid Energy Gels, sells NZ$3.79 on gearshop.co.nz. 71% of the catalogue is in stock. Gravity does not track prices daily: check gearshop.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Gearshop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gearshop advertises on Facebook and Instagram and on Google, where its offers often run. Check gearshop.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gearshop?
Gearshop sells on its own website, gearshop.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Gearshop?
Gravity by Benchr records a company based in Nelson, New Zealand, whose domain was registered in 2004, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gearshop growing?
Not at the moment. Gravity by Benchr estimates about 83,400 visits to gearshop.co.nz in September 2026, down 5% in a month and down 18% over three months. Gearshop ranks #11 of 783 Outdoor Recreation brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gearshop use?
Gravity by Benchr identifies gearshop.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gearshop's ad budget?
Gravity by Benchr does not publish a spend figure for Gearshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in New Zealand?
Among Outdoor Recreation brands in New Zealand in the Gravity by Benchr index, Gearshop ranks #11 of 783 by estimated traffic. Its closest competitors on the same market are Further Faster, MT Outdoors, Outdoor Action, Big Al's Methven and Intents Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gearshop.