Brand page · Personal Care
GELCARE traffic, ads & competitors 47.8k visits a month, 11 active Meta ads.
GELCARE — GELCARE is a Canadian gel nail polish brand that sells at-home gel manicure kits, gel colors, nail polish, and tools. The brand offers 10-free, TPO-free, vegan and cruelty-free formulas for beauty enthusiasts to create salon-quality nails at home. In September 2026 gelcare.com drew an estimated 47.8k visits, up 6% on the month before. It ranks #1,439 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
GELCARE is a Canadian gel nail polish brand that sells at-home gel manicure kits, gel colors, nail polish, and tools. The brand offers 10-free, TPO-free, vegan and cruelty-free formulas for beauty enthusiasts to create salon-quality nails at home.
01 · Traffic
GELCARE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GELCARE drew an estimated 47.8k visits in September 2026, up 6% on the month before and up 60% over three months.
- Worldwide#176,851of 4.5m sites · Top 5%
- In United States#56,590of 1.2m sites · Top 5%
- Personal Care, worldwide#8,956of 215,119 brands · Top 5%
- Personal Care, United States#1,439of 33,626 brands · Top 5%
47.8k
estimated visits in September
1 mo ▲ +5.9%4 mo ▲ +60.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
GELCARE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GELCARE holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
GELCARE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GELCARE sells on Shopify, 76% of its catalogue in stock. The best seller is Curved File, at CA$3.00, followed by Top Coat and Rose BB Cream.
#1Curved FileGELCARECA$3.00In stock
#2Top CoatGELCARECA$24.00In stock
#3Rose BB CreamGELCARECA$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GELCARE in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 84% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$16.83
- Currency
- CAD
04 · Ads
GELCARE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GELCARE runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Six new shades. Pick your favourite.GELCARE28 Sept 2026video
Nylon Gel PolishGELCARE24 Sept 2026image
BirchGELCARE24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Le Manoir Sainte-Catherine Inc.verified
Text ad20 Oct 2026Le Manoir Sainte-Catherine Inc.verified
Text ad20 Oct 2026Le Manoir Sainte-Catherine Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
GELCARE influencers
The creators who tag @gelcare.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gelcare.official on Instagram, led by Infinite Beauty (10.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInfinite Beauty@infinitebeautynails · 🇨🇦 CA | Beauty cosmetics skincare Creator | 10.4k | 0.6% | 19 | Tagged @gelcare.official |
06 · Competitors according to Gravity
GELCARE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GELCARE among Personal Care brands. The closest is Paula's Choice Singapore, then Bourjois, El papá de los perfumes, maruderm algerie, VT Cosmetics India, Dasique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paula's Choice Singaporepaulaschoice.sg | |||||||
| Bourjoisbourjois.fr | |||||||
| El papá de los perfumeselpapadelosperfumes.com | |||||||
| maruderm algeriemarudermdz.com | |||||||
| VT Cosmetics Indiavt-cosmetics.in | |||||||
| Dasiquedasique.com |
07 · Company
Who is behind GELCARE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GELCARE is an e-commerce brand, founded in 2019 according to LinkedIn, on a domain registered in September 2002. It employs about 12 people.
- Founded
- 2019, per LinkedIn
- Domain registered
- 1 Sept 2002
- Employees
- 12 on LinkedIn
- Own store
- gelcare.com · Shopify · CAD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GELCARE
What people ask Google about GELCARE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GELCARE legit or a scam?
According to Gravity by Benchr, GELCARE is a brand: its website has existed since September 2002, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 178,985 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is GELCARE?
GELCARE is a Canadian gel nail polish brand that sells at-home gel manicure kits, gel colors, nail polish, and tools. The brand offers 10-free, TPO-free, vegan and cruelty-free formulas for beauty enthusiasts to create salon-quality nails at home. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
GELCARE prices: how much is it?
GELCARE's best seller, Curved File, sells CA$3.00 on gelcare.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check gelcare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GELCARE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GELCARE advertises on Facebook and Instagram and on Google, where its offers often run. Check gelcare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GELCARE?
GELCARE sells on its own website, gelcare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind GELCARE?
Gravity by Benchr records a company, founded in 2019 according to LinkedIn, on a domain registered in 2002, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GELCARE growing?
Yes. Gravity by Benchr estimates about 47,800 visits to gelcare.com in September 2026, up 6% in a month and up 60% over three months. GELCARE ranks #1,439 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GELCARE use?
Gravity by Benchr identifies gelcare.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
What is GELCARE's ad budget?
Gravity by Benchr does not publish a spend figure for GELCARE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, GELCARE ranks #1,439 of 33,626 by estimated traffic. Its closest competitors on the same market are Paula's Choice Singapore, Bourjois, El papá de los perfumes, maruderm algerie and VT Cosmetics India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GELCARE.