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- Gem & Tonic
Brand page · Personal Care · United Kingdom
Gem & Tonic traffic, ads & competitors 39.1k visits a month, 23 active Meta ads, Gravity score 592.
Gem & Tonic — Gem & Tonic is a beauty brand that sells gemstone-infused skincare and haircare products designed to support busy women with effective formulas that target multiple skin and hair concerns. In September 2026 gemandtonic.shop drew an estimated 39.1k visits, up 46% on the month before. It ranks #465 of 8,226 Personal Care brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gem & Tonic is a beauty brand that sells gemstone-infused skincare and haircare products designed to support busy women with effective formulas that target multiple skin and hair concerns.
01 · Traffic
Gem & Tonic website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gem & Tonic drew an estimated 39.1k visits in September 2026, up 46% on the month before and down 16% over three months.
- Worldwide#209,652of 4.5m sites · Top 5%
- In United Kingdom#4,171of 90.2k sites · Top 5%
- Personal Care, worldwide#10,678of 215,119 brands · Top 5%
- Personal Care, United Kingdom#465of 8,226 brands · Top 10%
39.1k
estimated visits in September
1 mo ▲ +45.8%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Gem & Tonic reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gem & Tonic holds 4.0 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Gem & Tonic best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gem & Tonic sells on Shopify, 100% of its catalogue in stock. The best seller is Replenish & Rescue, Hydrating Face Cream, at £28.00, followed by Nourishing Cream Cleanser and Revive & Refresh, Hair and Scalp Mist.
#1Replenish & Rescue, Hydrating Face CreamGem & Tonic£28.00In stock
#2Nourishing Cream CleanserGem & Tonic£15.00In stock
#3Revive & Refresh, Hair and Scalp MistGem & Tonic£19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gem & Tonic in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
Gem & Tonic ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gem & Tonic runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
NEW!! Reset & Recover Night Cream!Gem & Tonic7 Oct 2026video
Stocks are running low!Gem & Tonic6 Oct 2026video
Reset & Recover, Night CreamGem & Tonic5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Gem & Tonic influencers
The creators who tag @gemandtonicofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gemandtonicofficial on Instagram, led by Rachael Hambleton (273k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRachael Hambleton@parttimeworkingmummy · 🇬🇧 GB | Parenting family Creator | 273k | 1.7% | 1 | Tagged @gemandtonicofficial |
06 · Competitors according to Gravity
Gem & Tonic competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gem & Tonic among Personal Care brands in the United Kingdom. The closest is Skin & Tan UK, then Thunderbird Natural Skincare, Balmonds, Roccabox, Q7 PARIS, Sea Magik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skin & Tan UKskinandtan.co.uk | |||||||
| Thunderbird Natural Skincarethunderbirdskin.com | |||||||
| Balmondsbalmonds.co.uk | |||||||
| Roccaboxroccabox.co.uk | |||||||
| Q7 PARISq7paris.com | |||||||
| Sea Magikseamagik.com |
07 · Company
Who is behind Gem & Tonic?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gem & Tonic is a company based in Weybridge, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in September 2024. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom · Weybridge
- Founded
- 2024, per LinkedIn
- Domain registered
- 17 Sept 2024
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- gemandtonic.shop · Shopify · GBP
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gem & Tonic
What people ask Google about Gem & Tonic.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gem & Tonic a legit company?
According to Gravity by Benchr, Gem & Tonic is a brand based in Weybridge, United Kingdom: its website has existed since September 2024, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 55,716 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Gem & Tonic?
Gem & Tonic is a beauty brand that sells gemstone-infused skincare and haircare products designed to support busy women with effective formulas that target multiple skin and hair concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Gem & Tonic expensive?
Gem & Tonic's best seller, Replenish & Rescue, Hydrating Face Cream, sells £28.00 on gemandtonic.shop. 100% of the catalogue is in stock. Gravity does not track prices daily: check gemandtonic.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Gem & Tonic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gem & Tonic advertises on Facebook and Instagram, where its offers often run. Check gemandtonic.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gem & Tonic?
Gem & Tonic sells on its own website, gemandtonic.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Gem & Tonic?
Gravity by Benchr records a company based in Weybridge, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gem & Tonic growing?
Not at the moment. Gravity by Benchr estimates about 39,100 visits to gemandtonic.shop in September 2026, up 46% in a month and down 16% over three months. Gem & Tonic ranks #465 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gem & Tonic use?
Gravity by Benchr identifies gemandtonic.shop as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gem & Tonic's ad budget?
Gravity by Benchr does not publish a spend figure for Gem & Tonic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Gem & Tonic ranks #465 of 8,226 by estimated traffic. Its closest competitors on the same market are Skin & Tan UK, Thunderbird Natural Skincare, Balmonds, Roccabox and Q7 PARIS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gem & Tonic.