Brand page · United States
GemsNY: 138K visits a month, 31 active Meta ads.
GemsNY — GemsNY is a jewelry retailer specializing in certified natural gemstones, diamonds, and fine jewelry including rings, earrings, pendants, and bracelets. In September 2026 gemsny.com drew an estimated 138K visits, down 29% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
GemsNY is a jewelry retailer specializing in certified natural gemstones, diamonds, and fine jewelry including rings, earrings, pendants, and bracelets.
01 · Traffic
How much traffic GemsNY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GemsNY drew an estimated 138K visits in September 2026, down 29% on the month before and down 19% over three months.
- Worldwide#53,589of 4.5M sites · Top 5%
- In United States#17,559of 1.2M sites · Top 5%
- Category, worldwide—Data not available
- Category, United States—Data not available
138K
estimated visits in September
1 mo ▼ −29.2%4 mo ▼ −18.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GemsNY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GemsNY holds 4.8 out of 5 on Trustpilot over 166 reviews, 27 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places GemsNY in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GemsNY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GemsNY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places GemsNY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GemsNY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GemsNY runs Meta ads on Facebook, Instagram, whatsapp.
GemsNYGemsNY11 Oct 2026image
Natural Dangling Amethyst Earring With Round Diamonds (2.10cttw)-EAM057-7X5-AAAAGemsNY10 Oct 2026image
Lab Grown Ruby Marquise Designer Prong Set Halo Ring with Pave Set Diamonds (1.76cttw) in 14k Yellow Gold - RRB050-9X4.5-PremiumGemsNY9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about GemsNY.
The creators who tag @gemsnyjewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gemsnyjewelry on Instagram, led by Hallie Swanson (Hallie Daily) (403K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHallie Swanson (Hallie Daily)@halliedaily · 🇺🇸 US | Fashion style luxury Creator | 403K | 0.3% | 1 | Tagged @gemsnyjewelry |
06 · Competitors according to Gravity
Who GemsNY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GemsNY. The closest is Brilliant Earth, then Diamonds Factory, Earth's Treasury, Diamondere, Adiamor, GOODSTONE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brilliant Earthbrilliantearth.com | |||||||
| Diamonds Factorydiamondsfactory.com.au | |||||||
| Earth's Treasuryearthstreasury.com | |||||||
| Diamonderediamondere.com | |||||||
| Adiamoradiamor.com | |||||||
| GOODSTONEgoodstoneinc.com |
07 · Company
The company behind GemsNY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GemsNY is a company based in United States, founded in 1988 according to LinkedIn, on a domain registered in September 2005. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1988, per LinkedIn
- Domain registered
- 4 Sept 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gemsny.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GemsNY
What people ask Google about GemsNY.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GemsNY legit or a scam?
According to Gravity by Benchr, GemsNY is a brand based in United States: its website has existed since September 2005, its Trustpilot profile is claimed by the brand, it employs 80 people on LinkedIn, it has 83,384 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about GemsNY?
Customers rate GemsNY 4.8 out of 5 on Trustpilot over 166 reviews, 27 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GemsNY?
GemsNY is a jewelry retailer specializing in certified natural gemstones, diamonds, and fine jewelry including rings, earrings, pendants, and bracelets. Source: Gravity by Benchr product classification.
Does GemsNY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GemsNY advertises on Facebook and Instagram, where its offers often run. Check gemsny.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind GemsNY?
Gravity by Benchr records a company based in United States, founded in 1988 according to LinkedIn, on a domain registered in 2005, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GemsNY growing?
Not at the moment. Gravity by Benchr estimates about 138,000 visits to gemsny.com in September 2026, down 29% in a month and down 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does GemsNY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GemsNY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GemsNY.