Brand page · Jewelry · United States
Brilliant Earth: 6.6M visits a month, 674 active Meta ads, Gravity score 555.
Brilliant Earth — Brilliant Earth is an American jewelry company that sells engagement rings, wedding rings, diamonds, gemstones, and fine jewelry with a focus on ethical sourcing and transparency. In September 2026 brilliantearth.com drew an estimated 6.6M visits, down 14% on the month before. It ranks #1 of 33,382 Jewelry brands in United States and holds a 4.2 Trustpilot rating over 1,589 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Jewelry brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Brilliant Earth is an American jewelry company that sells engagement rings, wedding rings, diamonds, gemstones, and fine jewelry with a focus on ethical sourcing and transparency.
01 · Traffic
How much traffic Brilliant Earth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brilliant Earth drew an estimated 6.6M visits in September 2026, down 14% on the month before and up 5% over three months.
- Worldwide#3,083of 4.5M sites · Top 1%
- In United States#1,078of 1.2M sites · Top 1%
- Jewelry, worldwide#10of 132,285 brands · Top 1%
- Jewelry, United States#1of 33,382 brands · Top 1%
6.6M
estimated visits in September
1 mo ▼ −14.1%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brilliant Earth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brilliant Earth holds 4.2 out of 5 on Trustpilot over 1,589 reviews, 195 of them in the last twelve months: 69% of customers give five stars and 18% one star. That volume places Brilliant Earth in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Wedding Service Diamond Dealer Jewelry Store Jewelry Engraver Jeweler Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brilliant Earth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brilliant Earth's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Brilliant Earth in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Brilliant Earth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brilliant Earth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Coastal Color, CuratedBrilliant Earth7 Oct 2026image
Your Next Forever PieceBrilliant Earth7 Oct 2026video
Your Next Forever PieceBrilliant Earth7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Brilliant Earth, Inc.verified
Text ad21 Oct 2026Brilliant Earth, Inc.verified
Text ad21 Oct 2026Brilliant Earth, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Brilliant Earth.
The creators who tag @brilliantearth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brilliantearth on Instagram, led by Scotland Speaks Arabic (20.7K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SScotland Speaks Arabic@scotland_speaks_arabic · 🇬🇧 GB | Photography visual arts Creator | 20.7K | 0.1% | 4 | Tagged @brilliantearth |
06 · Competitors according to Gravity
Who Brilliant Earth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brilliant Earth among Jewelry brands in United States. The closest is Rare Carat, then With Clarity, GOODSTONE, Diamondere, Shane Co, Sacet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rare Caratrarecarat.com | |||||||
| With Claritywithclarity.com | |||||||
| GOODSTONEgoodstoneinc.com | |||||||
| Diamonderediamondere.com | |||||||
| Shane Coshaneco.com | |||||||
| Sacetsacet.com |
07 · Company
The company behind Brilliant Earth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brilliant Earth is a company based in United States, founded in 2005 according to LinkedIn, on a domain registered in April 2005. It employs about 1,063 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2005, per LinkedIn
- Domain registered
- 26 Apr 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,063 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- brilliantearth.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brilliant Earth
What people ask Google about Brilliant Earth.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brilliant Earth legit?
According to Gravity by Benchr, Brilliant Earth is a brand based in United States: its website has existed since April 2005, its Trustpilot profile is claimed by the brand, it employs 1,063 people on LinkedIn, it has 1,016,618 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Brilliant Earth?
Customers rate Brilliant Earth 4.2 out of 5 on Trustpilot over 1,589 reviews, 195 of them in the last twelve months: 69% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Brilliant Earth sell?
Brilliant Earth is an American jewelry company that sells engagement rings, wedding rings, diamonds, gemstones, and fine jewelry with a focus on ethical sourcing and transparency. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Brilliant Earth promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Brilliant Earth advertises on Facebook and Instagram and on Google, where its offers often run. Check brilliantearth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Brilliant Earth?
Gravity by Benchr records a company based in United States, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 1,063 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Brilliant Earth growing?
Yes. Gravity by Benchr estimates about 6,639,600 visits to brilliantearth.com in September 2026, down 14% in a month and up 5% over three months. Brilliant Earth ranks #1 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Brilliant Earth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Brilliant Earth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Brilliant Earth ranks #1 of 33,382 by estimated traffic. Its closest competitors on the same market are Rare Carat, With Clarity, GOODSTONE, Diamondere, Shane Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brilliant Earth.