1. Gravity
  2. Rankings
  3. Hardware
  4. Building Materials
  5. Genbyg

Brand page · Building Materials · Denmark

Genbyg Top 5% worldwide Top 5% in Denmark Top 5% in Building Materials Top 20% in Building Materials in Denmark
genbyg.dk·🇩🇰 Denmark·Since 1999

Genbyg: 48.8k visits a month, 23 active Meta ads, Gravity score 677.

Genbyg — Genbyg A/S is Denmark's largest marketplace for used building materials, offering a wide selection of products for construction, housing, and garden projects with a focus on recycling and sustainability. In September 2026 genbyg.dk drew an estimated 48.8k visits, down 7% on the month before. It ranks #14 of 120 Building Materials brands in Denmark and holds a 4.1 Trustpilot rating over 130 reviews.

genbyg.dk@genbyg 36.6kFacebookLinkedIn 2.6kTrustpilot 4.1Meta Ad Library 23

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
48.8k
−7% vs. August 2026
Instagram followers
36.6k
2,027 posts · @genbyg
Trustpilot
4.1
130 reviews · 6 in 12 months
Meta ads
23
active · on Google since 2021
Products
—
Data not available
Rank in Denmark
#14
of 120 in Building Materials
LinkedIn
2.6k
followers · 14 employees
Earned media value
€2.1k
per month, Instagram

Gravity score

677/ 1000 · 8 of 10 indicators rated
Brand Power666
Momentum660
Performance705

Percentiles within 9 peers: Building Materials brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Genbyg A/S is Denmark's largest marketplace for used building materials, offering a wide selection of products for construction, housing, and garden projects with a focus on recycling and sustainability.

01 · Traffic

How much traffic Genbyg gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Genbyg drew an estimated 48.8k visits in September 2026, down 7% on the month before and up 6% over three months.

  • Worldwide#173,803of 4.5m sites · Top 5%
  • In Denmark#949of 21.4k sites · Top 5%
  • Building Materials, worldwide#1,483of 90,845 brands · Top 5%
  • Building Materials, Denmark#14of 120 brands · Top 20%
Monthly visitssource Sept 2026

48.8k

estimated visits in September

1 mo ▼ −7.1%4 mo ▲ +6.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Genbyg.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Genbyg holds 4.1 out of 5 on Trustpilot over 130 reviews, 6 of them in the last twelve months: 81% of customers give five stars and 7% one star. That volume places Genbyg in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 130 reviews · 6 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★81%
4 ★5%
3 ★5%
2 ★2%
1 ★7%

Door Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Genbyg sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Genbyg's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials52%
Building Consumables11%
Lawn & Garden3%

The dominant category places Genbyg in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Genbyg.

The creators who tag @genbyg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @genbyg on Instagram, led by Ida Lundsteen (85.2k followers, 17.3% engagement).

Influencersaccounts tagging @genbyg · Instagram
AccountProfileFollowersEngagementTagsRelationship
IIda Lundsteen@indtaenk · 🇩🇰 DKDecoration garden diy Creator85.2k17.3%3Tagged @genbyg
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Genbyg competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Genbyg among Building Materials brands in Denmark. The closest is Renovators Paradise, then macswarehouse.ie, Sirken, Historische Baustoffe Ostalb, Demolition Traders, Landmark Architectural Salvage.

CompetitorsBuilding Materials · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Renovators Paradiserenovatorsparadise.com.au
macswarehouse.iemacswarehouse.ie
Sirkensirken.no
Historische Baustoffe Ostalbhistorische-baustoffe-ostalb.de
Demolition Tradersdemolitiontraders.co.nz
Landmark Architectural Salvagelandmarkarchitectural.ie
Competitors Gravity finds for Genbyg. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Genbyg with Renovators Paradise

07 · Company

The company behind Genbyg.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Genbyg is a company based in Denmark, founded in 1998 according to LinkedIn, on a domain registered in May 1999. It employs about 14 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark
Founded
1998, per LinkedIn
Domain registered
10 May 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
14 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
genbyg.dk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Genbyg

What people ask Google about Genbyg.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Genbyg legit?

According to Gravity by Benchr, Genbyg is a brand based in Denmark: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it employs 14 people on LinkedIn, it has 36,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Genbyg reviews: is it worth it?

Customers rate Genbyg 4.1 out of 5 on Trustpilot over 130 reviews, 6 of them in the last twelve months: 81% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Genbyg?

Genbyg A/S is Denmark's largest marketplace for used building materials, offering a wide selection of products for construction, housing, and garden projects with a focus on recycling and sustainability. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

Does Genbyg have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Genbyg advertises on Facebook and Instagram and on Google, where its offers often run. Check genbyg.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Genbyg?

Gravity by Benchr records a company based in Denmark, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Genbyg growing?

Yes. Gravity by Benchr estimates about 48,800 visits to genbyg.dk in September 2026, down 7% in a month and up 6% over three months. Genbyg ranks #14 of 120 Building Materials brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Genbyg spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Genbyg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in Denmark?

Among Building Materials brands in Denmark in the Gravity by Benchr index, Genbyg ranks #14 of 120 by estimated traffic. Its closest competitors on the same market are Renovators Paradise, macswarehouse.ie, Sirken, Historische Baustoffe Ostalb and Demolition Traders. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Genbyg.