Brand page · Personal Care · France
GENERIK: 47.9k visits a month, 83 active Meta ads, Gravity score 602.
GENERIK — Generik Paris is a supplier of hair products and services for hair salons and mobile hairdressers, offering professional hair care products at competitive prices. In September 2026 generik.fr drew an estimated 47.9k visits, up 66% on the month before. It ranks #144 of 3,383 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Generik Paris is a supplier of hair products and services for hair salons and mobile hairdressers, offering professional hair care products at competitive prices.
01 · Traffic
How much traffic GENERIK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GENERIK drew an estimated 47.9k visits in September 2026, up 66% on the month before and up 125% over three months.
- Worldwide#176,424of 4.5m sites · Top 5%
- In France#6,280of 166k sites · Top 5%
- Personal Care, worldwide#8,938of 215,119 brands · Top 5%
- Personal Care, France#144of 3,383 brands · Top 5%
47.9k
estimated visits in September
1 mo ▲ +66.3%4 mo ▲ +125.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GENERIK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GENERIK holds 2.7 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 50% one star. On Google, GENERIK scores 4.8 over 1,584 reviews.
Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GENERIK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GENERIK sells on Shopify, 91% of its catalogue in stock. The best seller is Crème Colorante d'Oxydation GENERIK - 100 ml, at €3.70, followed by Crème Colorante Sans Ammoniaque GENERIK - 100 ml and Coloration d'Oxydation BBHair Plex - 100 ml.
#1Crème Colorante d'Oxydation GENERIK - 100 mlGENERIK€3.70In stock
#2Crème Colorante Sans Ammoniaque GENERIK - 100 mlGENERIK€3.95In stock
#3Coloration d'Oxydation BBHair Plex - 100 mlGENERIK€6.40In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GENERIK in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 58% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$66.84
- Currency
- EUR
04 · Ads
What GENERIK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GENERIK runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (text, video).
Poudre Décolorante BBHair Blond Nordic 8+ 500grGenerik Paris6 Oct 2026image
Connaissez-vous le secret des blonds les plus purs ? C’est la poudre décolorante Blond Nordic BBHair Plex. Elle éclaircit jusqu’à 8 tons etGenerik Paris6 Oct 2026video
Les blonds froids font rêver les clientes… mais c’est vous qui relevez le défi. Neutraliser le chaud, pousser l’éclaircissement sans fragilGenerik Paris6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GENERIK PARISverified
Text ad19 Oct 2026GENERIK PARISverified
Text ad19 Oct 2026GENERIK PARISverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GENERIK.
The creators who tag @generikparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GENERIK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GENERIK among Personal Care brands in France. The closest is Activilong, then hairdis.com, Kea-Shop, Leader Cosmetics Group, Colorful Black, My Pretty Locks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Activilongactivilong.com | |||||||
| hairdis.comhairdis.com | |||||||
| Kea-Shopkea-shop.com | |||||||
| Leader Cosmetics Groupmassal-cosmetique.com | |||||||
| Colorful Blackcolorfulblack.com | |||||||
| My Pretty Locksmyprettylocks.com |
07 · Company
The company behind GENERIK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GENERIK is a company based in Méré, France, founded in 2004 according to LinkedIn, on a domain registered in April 2006. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Méré
- Founded
- 2004, per LinkedIn
- Domain registered
- 5 Apr 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- generik.fr · Shopify · EUR
- Catalogue
- 196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GENERIK
What people ask Google about GENERIK.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GENERIK legit or a scam?
According to Gravity by Benchr, GENERIK is a brand based in Méré, France: its website has existed since April 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 13,856 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is GENERIK known for?
Generik Paris is a supplier of hair products and services for hair salons and mobile hairdressers, offering professional hair care products at competitive prices. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is GENERIK expensive?
GENERIK's best seller, Crème Colorante d'Oxydation GENERIK - 100 ml, sells €3.70 on generik.fr. 91% of the catalogue is in stock. Gravity does not track prices daily: check generik.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does GENERIK have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GENERIK advertises on Facebook and Instagram and on Google, where its offers often run. Check generik.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GENERIK?
GENERIK sells on its own website, generik.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GENERIK?
Gravity by Benchr records a company based in Méré, France, founded in 2004 according to LinkedIn, on a domain registered in 2006, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GENERIK growing?
Yes. Gravity by Benchr estimates about 47,900 visits to generik.fr in September 2026, up 66% in a month and up 125% over three months. GENERIK ranks #144 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GENERIK use?
Gravity by Benchr identifies generik.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GENERIK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GENERIK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, GENERIK ranks #144 of 3,383 by estimated traffic. Its closest competitors on the same market are Activilong, hairdis.com, Kea-Shop, Leader Cosmetics Group and Colorful Black. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GENERIK.