Brand page · Decor · United States
GENIMO: 31.5k visits a month, 317 active Meta ads, Gravity score 700.
GENIMO — GENIMO is a brand that designs and sells washable, eco-friendly, and non-slip area rugs for modern homes. Their rugs are machine washable, spillproof, and pet and kid friendly, balancing beauty with practicality for everyday living. In September 2026 genimorugs.com drew an estimated 31.5k visits, down 20% on the month before. It ranks #960 of 42,373 Decor brands in United States and holds a 3.6 Trustpilot rating over 73 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GENIMO is a brand that designs and sells washable, eco-friendly, and non-slip area rugs for modern homes. Their rugs are machine washable, spillproof, and pet and kid friendly, balancing beauty with practicality for everyday living.
01 · Traffic
How much traffic GENIMO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GENIMO drew an estimated 31.5k visits in September 2026, down 20% on the month before and up 203% over three months.
- Worldwide#252,157of 4.5m sites · Top 10%
- In United States#78,911of 1.2m sites · Top 10%
- Decor, worldwide#5,538of 185,686 brands · Top 5%
- Decor, United States#960of 42,373 brands · Top 5%
31.5k
estimated visits in September
1 mo ▼ −19.9%4 mo ▲ +203.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GENIMO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GENIMO holds 3.6 out of 5 on Trustpilot over 73 reviews, 56 of them in the last twelve months: 67% of customers give five stars and 23% one star. That volume places GENIMO in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Carpet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GENIMO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GENIMO sells on Shopify, 99% of its catalogue in stock. The best seller is Daria GENIMO Machine Washable Rugs Non Slip Carpet with Gripper AR1005, at US$24.99–US$249.99, followed by Levara Washable Leopard Floral Beige Rug and Orfin Washable Bohemian Vintage Fish Olive Rug.
#1Daria GENIMO Machine Washable Rugs Non Slip Carpet with Gripper AR1005GENIMOUS$24.99–US$249.99In stock
#2Levara Washable Leopard Floral Beige RugGENIMOUS$49.99–US$359.99In stock
#3Orfin Washable Bohemian Vintage Fish Olive RugGENIMOUS$49.99–US$359.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GENIMO in its comparison group.
- Average rating
- 3.93 / 5
- Rated products
- 29% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What GENIMO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GENIMO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Use code HW12 for 12% OFFGenimorug7 Oct 2026video
15% Off Wash-Free RugsGenimorug7 Oct 2026video
Use code HW12 for 12% OFFGenimorug7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BRIDGE CONNECTIONS LIMITEDverified
Text ad20 Oct 2026BRIDGE CONNECTIONS LIMITEDverified
Text ad20 Oct 2026BRIDGE CONNECTIONS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GENIMO.
The creators who tag @genimorugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GENIMO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GENIMO among Decor brands in United States. The closest is The Rug Decor, then Rug Gallery, Rugs USA, PureCozy, LA Rug Linens, ODIKA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Rug Decortherugdecor.com | |||||||
| Rug Galleryruggallery.net | |||||||
| Rugs USAnuloom.com | |||||||
| PureCozypurecozyhome.com | |||||||
| LA Rug Linenslaruglinens.com | |||||||
| ODIKAodikafurniture.com |
07 · Company
The company behind GENIMO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GENIMO is a company based in Irvine, United States, on a domain registered in April 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- Data not available
- Domain registered
- 24 Apr 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- genimorugs.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GENIMO
What people ask Google about GENIMO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GENIMO legit?
According to Gravity by Benchr, GENIMO is a brand based in Irvine, United States: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 6,822 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GENIMO reviews: is it worth it?
Customers rate GENIMO 3.6 out of 5 on Trustpilot over 73 reviews, 56 of them in the last twelve months: 67% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GENIMO?
GENIMO is a brand that designs and sells washable, eco-friendly, and non-slip area rugs for modern homes. Their rugs are machine washable, spillproof, and pet and kid friendly, balancing beauty with practicality for everyday living. Gravity by Benchr classifies it under Decor, with Rugs making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GENIMO cost?
GENIMO's best seller, Daria GENIMO Machine Washable Rugs Non Slip Carpet with Gripper AR1005, sells from US$24.99 to US$249.99 on genimorugs.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check genimorugs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GENIMO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GENIMO advertises on Facebook and Instagram and on Google, where its offers often run. Check genimorugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GENIMO?
GENIMO sells on its own website, genimorugs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GENIMO?
Gravity by Benchr records a company based in Irvine, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GENIMO growing?
Yes. Gravity by Benchr estimates about 31,500 visits to genimorugs.com in September 2026, down 20% in a month and up 203% over three months. GENIMO ranks #960 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GENIMO use?
Gravity by Benchr identifies genimorugs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is GENIMO's ad budget?
Gravity by Benchr does not publish a spend figure for GENIMO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, GENIMO ranks #960 of 42,373 by estimated traffic. Its closest competitors on the same market are The Rug Decor, Rug Gallery, Rugs USA, PureCozy and LA Rug Linens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GENIMO.