Brand page · Personal Care · Sweden
Gents: 136K visits a month, 12 active Meta ads, Gravity score 638.
Gents — Gents is an online retailer specializing in male grooming products including shaving accessories, beard and skin care, and niche perfumes. The company serves customers worldwide through its international site Gents.com. In September 2026 gents.se drew an estimated 136K visits, up 1% on the month before. It ranks #17 of 830 Personal Care brands in Sweden and holds a 4.5 Trustpilot rating over 308 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gents is an online retailer specializing in male grooming products including shaving accessories, beard and skin care, and niche perfumes. The company serves customers worldwide through its international site Gents.com.
01 · Traffic
How much traffic Gents gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gents drew an estimated 136K visits in September 2026, up 1% on the month before and down 15% over three months.
- Worldwide#72,401of 4.5M sites · Top 5%
- In Sweden#566of 27.3K sites · Top 5%
- Personal Care, worldwide#3,465of 215,119 brands · Top 5%
- Personal Care, Sweden#17of 830 brands · Top 5%
136K
estimated visits in September
1 mo ▲ +1.0%4 mo ▼ −14.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gents.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gents holds 4.5 out of 5 on Trustpilot over 308 reviews, 54 of them in the last twelve months: 73% of customers give five stars and 8% one star. That volume places Gents in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Hair Product Store Barber Supply Store Gift Shop Perfume Store Wellness Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gents sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gents's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Gents in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Gents is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gents runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
We asked around to find out what people really thinking the new Dolce Artica by Profumum Roma x Gents. Watch to find out! 👀 We’re curious -Gents.com7 Oct 2026video
Få 15% på fullsizeGents.com6 Oct 2026image
Mr Taylor Aftershave Balm 75 mlGents.com18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Gents ABverified
Text ad19 Oct 2026Gents ABverified
Text ad19 Oct 2026Gents ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gents.
The creators who tag @gentscom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gentscom on Instagram, led by Noah Von Ruutenhjelm Gustavsson (17.1K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNoah Von Ruutenhjelm Gustavsson@noahvonrg · 🇸🇪 SE | Fashion style luxury Creator | 17.1K | 0.3% | 6 | Tagged @gentscom |
06 · Competitors according to Gravity
Who Gents competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gents among Personal Care brands in Sweden. The closest is The Man Company, then Brooklyn Soap Company, Bombay Shaving Company, GATSBY, Harry's, mankind.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Man Companythemancompany.com | |||||||
| Brooklyn Soap Companybklynsoap.com | |||||||
| Bombay Shaving Companybombayshavingcompany.com | |||||||
| GATSBYgatsby.jp | |||||||
| Harry'sharrys.com | |||||||
| mankind.co.ukmankind.co.uk |
07 · Company
The company behind Gents.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gents is a company based in Sweden, founded in 2003 according to LinkedIn. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gents.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gents
What people ask Google about Gents.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gents a legit company?
According to Gravity by Benchr, Gents is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 68 people on LinkedIn, it has 22,593 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Gents?
Customers rate Gents 4.5 out of 5 on Trustpilot over 308 reviews, 54 of them in the last twelve months: 73% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gents known for?
Gents is an online retailer specializing in male grooming products including shaving accessories, beard and skin care, and niche perfumes. The company serves customers worldwide through its international site Gents.com. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Gents promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gents advertises on Facebook and Instagram and on Google, where its offers often run. Check gents.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Gents?
Gravity by Benchr records a company based in Sweden, founded in 2003 according to LinkedIn, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gents doing well?
Not at the moment. Gravity by Benchr estimates about 136,000 visits to gents.se in September 2026, up 1% in a month and down 15% over three months. Gents ranks #17 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Gents' ad budget?
Gravity by Benchr does not publish a spend figure for Gents on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Gents ranks #17 of 830 by estimated traffic. Its closest competitors on the same market are The Man Company, Brooklyn Soap Company, Bombay Shaving Company, GATSBY, Harry's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gents.