- Gravity
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- Business & Industrial
- Signage
- George and Willy
Brand page · Signage · Netherlands
George and Willy traffic, ads & competitors 105k visits a month, 134 active Meta ads, Gravity score 566.
George and Willy — George and Willy creates modern signage, menu displays and furniture for cafés, shops and businesses with simple, durable and timeless designs. In September 2026 georgeandwilly.com drew an estimated 105k visits, down 15% on the month before. It ranks #2 of 950 Signage brands in the Netherlands and holds a 4.1 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Signage brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
George and Willy creates modern signage, menu displays and furniture for cafés, shops and businesses with simple, durable and timeless designs.
01 · Traffic
George and Willy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
George and Willy drew an estimated 105k visits in September 2026, down 15% on the month before and up 3% over three months.
- Worldwide#90,176of 4.5m sites · Top 5%
- In United States#29,546of 1.2m sites · Top 5%
- Signage, worldwide#14of 6,222 brands · Top 1%
- Signage, United States#2of 950 brands · Top 1%
105k
estimated visits in September
1 mo ▼ −14.9%4 mo ▲ +3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
George and Willy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
George and Willy holds 4.1 out of 5 on Trustpilot over 35 reviews, 16 of them in the last twelve months: 74% of customers give five stars and 11% one star. That volume places George and Willy in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
George and Willy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
George and Willy sells on Shopify, 85% of its catalogue in stock. The best seller is Studio Roller, at €148.95–€304.95, followed by Counter Signs - Set of 12 and Bakery Display Case.
#1Studio RollerGeorge and Willy€148.95–€304.95In stock
#2Counter Signs - Set of 12George and Willy€176.95In stock
#3Bakery Display CaseGeorge and Willy€333.95–€509.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places George and Willy in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 93% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$423.88
- Currency
- EUR
04 · Ads
George and Willy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
George and Willy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Sitewide Sale on Now.George and Willy6 Oct 2026video
Sitewide Sale on now!George and Willy6 Oct 2026video
Sitewide Sale on now!George and Willy6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026George & Willyverified
Text ad21 Oct 2026George & Willyverified
Text ad21 Oct 2026George & Willyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
George and Willy influencers
The creators who tag @georgeandwilly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @georgeandwilly on Instagram, led by CROISSOUND (64.1k followers, 10.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCROISSOUND@croissound.mtl · 🇨🇦 CA | Food cooking nutrition Creator | 64.1k | 10.2% | 2 | Tagged @georgeandwilly |
06 · Competitors according to Gravity
George and Willy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for George and Willy among Signage brands in the Netherlands. The closest is Neonsfeer, then Neonsfeer, adroniki.com, Neonsfeer.fr, GEEKNEON, NEONEO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Neonsfeerneonsfeer.nl | |||||||
| Neonsfeerneonsfeer.co.uk | |||||||
| adroniki.comadroniki.com | |||||||
| Neonsfeer.frneonsfeer.fr | |||||||
| GEEKNEONgeekneon.com | |||||||
| NEONEOneoneo.nl |
07 · Company
Who is behind George and Willy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
George and Willy is a company based in Rotterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in October 2012. It employs about 9 people.
- Entity country
- 🇳🇱 Netherlands · Rotterdam
- Founded
- 2014, per LinkedIn
- Domain registered
- 21 Oct 2012
- Status
- Operating
- Employees
- 9 on LinkedIn
- Own store
- georgeandwilly.com · Shopify · USD
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about George and Willy
What people ask Google about George and Willy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is George and Willy a legit company?
According to Gravity by Benchr, George and Willy is a brand based in Rotterdam, Netherlands: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 438,766 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
George and Willy reviews
Customers rate George and Willy 4.1 out of 5 on Trustpilot over 35 reviews, 16 of them in the last twelve months: 74% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does George and Willy sell?
George and Willy creates modern signage, menu displays and furniture for cafés, shops and businesses with simple, durable and timeless designs. Gravity by Benchr classifies it under Signage, with Retail & Sale Signs making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is George and Willy expensive?
George and Willy's best seller, Studio Roller, sells from €148.95 to €304.95 on georgeandwilly.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check georgeandwilly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
George and Willy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: George and Willy advertises on Facebook and Instagram and on Google, where its offers often run. Check georgeandwilly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy George and Willy?
George and Willy sells on its own website, georgeandwilly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind George and Willy?
Gravity by Benchr records a company based in Rotterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is George and Willy growing?
Yes. Gravity by Benchr estimates about 104,800 visits to georgeandwilly.com in September 2026, down 15% in a month and up 3% over three months. George and Willy ranks #2 of 950 Signage brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does George and Willy use?
Gravity by Benchr identifies georgeandwilly.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is George and Willy's ad budget?
Gravity by Benchr does not publish a spend figure for George and Willy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Signage brands in the Netherlands?
Among Signage brands in the Netherlands in the Gravity by Benchr index, George and Willy ranks #2 of 950 by estimated traffic. Its closest competitors on the same market are Neonsfeer, Neonsfeer, adroniki.com, Neonsfeer.fr and GEEKNEON. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with George and Willy.