Brand page · Building Materials · France
gerflor.fr traffic, ads & competitors 60.3k visits a month, 25 active Meta ads, Gravity score 608.
gerflor.fr — Gerflor France designs, manufactures and sells floor coverings for professional and residential use under various brands including Mipolam, Gerflex, and Taraflex. In September 2026 gerflor.fr drew an estimated 60.3k visits, up 11% on the month before. It ranks #24 of 230 Building Materials brands in France and holds a 1.9 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Building Materials brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gerflor France designs, manufactures and sells floor coverings for professional and residential use under various brands including Mipolam, Gerflex, and Taraflex.
01 · Traffic
gerflor.fr website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
gerflor.fr drew an estimated 60.3k visits in September 2026, up 11% on the month before and up 6% over three months.
- Worldwide#157,763of 4.5m sites · Top 5%
- In France#5,678of 166k sites · Top 5%
- Building Materials, worldwide#1,113of 90,845 brands · Top 5%
- Building Materials, France#24of 230 brands · Top 20%
60.3k
estimated visits in September
1 mo ▲ +10.5%4 mo ▲ +6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
gerflor.fr reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
gerflor.fr holds 1.9 out of 5 on Trustpilot over 17 reviews, 8 of them in the last twelve months: 6% of customers give five stars and 88% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
gerflor.fr best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read gerflor.fr's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places gerflor.fr in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
gerflor.fr ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
gerflor.fr runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Chocolate Mode : ON 🤎 Une touche de brun, beaucoup de caractère. Noisette, cajou... à chacun son intensité qui révèlera tout le potentielGerflor Home12 Oct 2026video
Il y a cette pièce où vous vous dites encore : « Un jour, je changerai ce sol »… et ce jour n’arrive jamais ✨ On a rendu les choses beaucoupGerflor Home12 Oct 2026image
Achetez votre sol en ligne !Gerflor Home10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Gerflorverified
Text ad19 Oct 2026Gerflorverified
Text ad19 Oct 2026Gerflorverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
gerflor.fr influencers
The creators who tag @gerflorhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gerflorhome on Instagram, led by la_soedenosphere (23.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| lla_soedenosphere@la_soedenosphere · 🇫🇷 FR | Decoration garden diy Creator | 23.7k | — | 3 | Tagged @gerflorhome |
06 · Competitors according to Gravity
gerflor.fr competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for gerflor.fr among Building Materials brands in France. The closest is shera.com, then poetalon.ru, Mannington Commercial, megacubiertastlp.com.co, Blachotrapez, tolesmoinscheres.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shera.comshera.com | |||||||
| poetalon.rupoetalon.ru | |||||||
| Mannington Commercialmanningtoncommercial.com | |||||||
| megacubiertastlp.com.comegacubiertastlp.com.co | |||||||
| Blachotrapezblachotrapez.eu | |||||||
| tolesmoinscheres.comtolesmoinscheres.com |
07 · Company
Who is behind gerflor.fr?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
gerflor.fr is a company based in France, on a domain registered in October 2005. It employs about 336 people.
- Entity country
- 🇫🇷 France
- Domain registered
- 14 Oct 2005
- Employees
- 336 on LinkedIn
- Own store
- gerflor.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about gerflor.fr
What people ask Google about gerflor.fr.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is gerflor.fr a legit company?
According to Gravity by Benchr, gerflor.fr is a brand based in France: its website has existed since October 2005, its Trustpilot profile is claimed by the brand, it employs 336 people on LinkedIn, it has 20,291 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
gerflor.fr reviews: is it worth it?
Customers rate gerflor.fr 1.9 out of 5 on Trustpilot over 17 reviews, 8 of them in the last twelve months: 6% give five stars, 88% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is gerflor.fr?
Gerflor France designs, manufactures and sells floor coverings for professional and residential use under various brands including Mipolam, Gerflex, and Taraflex. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does gerflor.fr have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: gerflor.fr advertises on Facebook and Instagram and on Google, where its offers often run. Check gerflor.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind gerflor.fr?
Gravity by Benchr records a company based in France, whose domain was registered in 2005, with 336 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is gerflor.fr doing well?
Yes. Gravity by Benchr estimates about 60,300 visits to gerflor.fr in September 2026, up 11% in a month and up 6% over three months. gerflor.fr ranks #24 of 230 Building Materials brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does gerflor.fr spend on Meta ads?
Gravity by Benchr does not publish a spend figure for gerflor.fr on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in France?
Among Building Materials brands in France in the Gravity by Benchr index, gerflor.fr ranks #24 of 230 by estimated traffic. Its closest competitors on the same market are shera.com, poetalon.ru, Mannington Commercial, megacubiertastlp.com.co and Blachotrapez. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with gerflor.fr.