Brand page · Household Supplies · United Kingdom
Homethings: 42.9K visits a month, 33 active Meta ads, Gravity score 638.
Homethings — Homethings sells eco-friendly cleaning products that come as refills to be mixed with tap water at home, aiming to reduce single-use plastic waste in household cleaning. In September 2026 gethomethings.com drew an estimated 42.9K visits, down 21% on the month before. It ranks #64 of 1,208 Household Supplies brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,689 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Household Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Homethings sells eco-friendly cleaning products that come as refills to be mixed with tap water at home, aiming to reduce single-use plastic waste in household cleaning.
01 · Traffic
How much traffic Homethings gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Homethings drew an estimated 42.9K visits in September 2026, down 21% on the month before and up 39% over three months.
- Worldwide#193,640of 4.5M sites · Top 5%
- In United Kingdom#10,144of 192K sites · Top 10%
- Household Supplies, worldwide#857of 30,320 brands · Top 5%
- Household Supplies, United Kingdom#64of 1,208 brands · Top 10%
42.9K
estimated visits in September
1 mo ▼ −20.7%4 mo ▲ +39.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Homethings.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Homethings holds 4.6 out of 5 on Trustpilot over 1,689 reviews, 213 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places Homethings in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Homethings sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Homethings sells on Shopify, 100% of its catalogue in stock. The best seller is Dishthings, at £10.00, followed by Cleaning Spray Refills and Laundry Sheets.
#1DishthingsHomethings£10.00In stock
#2Cleaning Spray RefillsHomethings£7.00In stock
#3Laundry SheetsHomethings£9.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Homethings in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 68% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$33.75
- Currency
- GBP
04 · Ads
What Homethings is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Homethings runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
See why everyone’s switching to HomethingsHomethings6 Oct 2026video
Save on the Homethings bundleHomethings5 Oct 2026video
Enjoy doing the cleaning with HomethingsHomethings5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Loopy Products LImitedverified
Image ad20 Oct 2026Loopy Products LImitedverified
Image ad20 Oct 2026Loopy Products LImitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Homethings.
The creators who tag @get_homethings on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Homethings competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Homethings among Household Supplies brands in United Kingdom. The closest is Scrubology, then The Green Co., Vamoosh, Delphis Eco, TruWash, Koh.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scrubologyscrubology.co.uk | |||||||
| The Green Co.thegreencompany.online | |||||||
| Vamooshvamooshcleans.com | |||||||
| Delphis Ecodelphiseco.com | |||||||
| TruWashtruwash.co.uk | |||||||
| Kohuk.koh.com |
07 · Company
The company behind Homethings.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Homethings is a company based in London, United Kingdom, on a domain registered in October 2019. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 7 Oct 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gethomethings.com · Shopify · GBP
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Homethings
What people ask Google about Homethings.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Homethings legit or a scam?
According to Gravity by Benchr, Homethings is a brand based in London, United Kingdom: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 42,042 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Homethings?
Customers rate Homethings 4.6 out of 5 on Trustpilot over 1,689 reviews, 213 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Homethings known for?
Homethings sells eco-friendly cleaning products that come as refills to be mixed with tap water at home, aiming to reduce single-use plastic waste in household cleaning. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Homethings prices: how much is it?
Homethings' best seller, Dishthings, sells £10.00 on gethomethings.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check gethomethings.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Homethings have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Homethings advertises on Facebook and Instagram and on Google, where its offers often run. Check gethomethings.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Homethings?
Homethings sells on its own website, gethomethings.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Homethings?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2019, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Homethings growing?
Yes. Gravity by Benchr estimates about 42,900 visits to gethomethings.com in September 2026, down 21% in a month and up 39% over three months. Homethings ranks #64 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Homethings use?
Gravity by Benchr identifies gethomethings.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Homethings' ad budget?
Gravity by Benchr does not publish a spend figure for Homethings on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, Homethings ranks #64 of 1,208 by estimated traffic. Its closest competitors on the same market are Scrubology, The Green Co., Vamoosh, Delphis Eco, TruWash. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Homethings.