Brand page · Personal Care · United States
Lanera Cosmetics: 64.8k visits a month, 56 active Meta ads, Gravity score 585.
Lanera Cosmetics — Lanera Cosmetics is a beauty brand that sells full coverage soft matte liquid foundation makeup products. In September 2026 getlanera.com drew an estimated 64.8k visits, up 189% on the month before. It ranks #1,136 of 33,626 Personal Care brands in United States and holds a 4.3 Trustpilot rating over 1,160 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lanera Cosmetics is a beauty brand that sells full coverage soft matte liquid foundation makeup products.
01 · Traffic
How much traffic Lanera Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lanera Cosmetics drew an estimated 64.8k visits in September 2026, up 189% on the month before and up 228% over three months.
- Worldwide#136,258of 4.5m sites · Top 5%
- In United States#44,126of 1.2m sites · Top 5%
- Personal Care, worldwide#6,829of 215,119 brands · Top 5%
- Personal Care, United States#1,136of 33,626 brands · Top 5%
64.8k
estimated visits in September
1 mo ▲ +188.6%4 mo ▲ +227.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lanera Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lanera Cosmetics holds 4.3 out of 5 on Trustpilot over 1,160 reviews, 175 of them in the last twelve months: 72% of customers give five stars and 12% one star. That volume places Lanera Cosmetics in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lanera Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lanera Cosmetics sells on Shopify, 100% of its catalogue in stock. The best seller is Lanera Luxury Foundation, at US$29.97, followed by Flawless Sponge and High-Definition Mascara.
#1Lanera Luxury FoundationLanera CosmeticsUS$29.97In stock
#2Flawless SpongeLanera CosmeticsUS$17.00In stock
#3High-Definition MascaraLanera CosmeticsUS$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lanera Cosmetics in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 60% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.00
- Currency
- USD
04 · Ads
What Lanera Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lanera Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text).
"This is my 2nd order. I absolutely love Lanera..."Lanera7 Sept 2026video
Stop wasting money on makeup that doesn't workLanera20 Aug 2026video
Stop wasting money on makeup that doesn't workLanera20 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VILGM Holdings LLCverified
Image ad19 Oct 2026VILGM Holdings LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lanera Cosmetics.
The creators who tag @getlanera on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @getlanera on Instagram, led by Carly Walko (16.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarly Walko@carlywalko · 🇺🇸 US | Fashion style luxury Creator | 16.2k | 0.5% | 1 | Tagged @getlanera |
06 · Competitors according to Gravity
Who Lanera Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lanera Cosmetics among Personal Care brands in United States. The closest is HealthyDerm, then Kjaer Weis, Centellian 24, Onyx Products, Neutralyze, Alverra.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HealthyDermhealthyderm.com | |||||||
| Kjaer Weiskjaerweis.com | |||||||
| Centellian 24centellian24usa.com | |||||||
| Onyx Productsonyxtan.com | |||||||
| Neutralyzeneutralyze.com | |||||||
| Alverraalverrashop.com |
07 · Company
The company behind Lanera Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lanera Cosmetics is a company based in Boca Raton, United States, on a domain registered in July 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boca Raton
- Founded
- Data not available
- Domain registered
- 8 Jul 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- getlanera.com · Shopify · USD
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lanera Cosmetics
What people ask Google about Lanera Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lanera Cosmetics legit?
According to Gravity by Benchr, Lanera Cosmetics is a brand based in Boca Raton, United States: its website has existed since July 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,811 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lanera Cosmetics?
Customers rate Lanera Cosmetics 4.3 out of 5 on Trustpilot over 1,160 reviews, 175 of them in the last twelve months: 72% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lanera Cosmetics known for?
Lanera Cosmetics is a beauty brand that sells full coverage soft matte liquid foundation makeup products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lanera Cosmetics prices: how much is it?
Lanera Cosmetics' best seller, Lanera Luxury Foundation, sells US$29.97 on getlanera.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check getlanera.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lanera Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lanera Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check getlanera.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lanera Cosmetics?
Lanera Cosmetics sells on its own website, getlanera.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lanera Cosmetics?
Gravity by Benchr records a company based in Boca Raton, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lanera Cosmetics growing?
Yes. Gravity by Benchr estimates about 64,800 visits to getlanera.com in September 2026, up 189% in a month and up 228% over three months. Lanera Cosmetics ranks #1,136 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lanera Cosmetics use?
Gravity by Benchr identifies getlanera.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lanera Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Lanera Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Lanera Cosmetics ranks #1,136 of 33,626 by estimated traffic. Its closest competitors on the same market are HealthyDerm, Kjaer Weis, Centellian 24, Onyx Products and Neutralyze. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lanera Cosmetics.