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- Geurwolkje®
Brand page · Personal Care · Netherlands
Geurwolkje® traffic, ads & competitors 30.8k visits a month, 62 active Meta ads, Gravity score 531.
Geurwolkje® — Geurwolkje is a Dutch aromatherapy brand that sells ultrasonic aroma diffusers and 100% pure essential oils directly to consumers in the Netherlands, Belgium and Europe. In September 2026 geurwolkje.nl drew an estimated 30.8k visits, up 52% on the month before. It ranks #154 of 2,136 Personal Care brands in the Netherlands and holds a 3.8 Trustpilot rating over 284 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Geurwolkje is a Dutch aromatherapy brand that sells ultrasonic aroma diffusers and 100% pure essential oils directly to consumers in the Netherlands, Belgium and Europe.
01 · Traffic
Geurwolkje® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Geurwolkje® drew an estimated 30.8k visits in September 2026, up 52% on the month before and down 17% over three months.
- Worldwide#256,949of 4.5m sites · Top 10%
- In Netherlands#3,686of 78.6k sites · Top 5%
- Personal Care, worldwide#13,086of 215,119 brands · Top 10%
- Personal Care, Netherlands#154of 2,136 brands · Top 10%
30.8k
estimated visits in September
1 mo ▲ +52.0%4 mo ▼ −17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Geurwolkje® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Geurwolkje® holds 3.8 out of 5 on Trustpilot over 284 reviews, 39 of them in the last twelve months: 75% of customers give five stars and 14% one star. That volume places Geurwolkje® in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Flavours, Fragrances and Aroma Supplier Aromatherapy Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Geurwolkje® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Geurwolkje® sells on Shopify, 81% of its catalogue in stock. The best seller is Lavendel - Frans - 100% Premium Etherische Olie - 5, 10 en 50 ml, at €7.95–€24.95, followed by Unity - Geurwolkje® Aroma Diffuser - Licht hout - 400 ml and Eucalyptus - 100% Etherische Olie - 5, 10 en 50 ml.
#1Lavendel - Frans - 100% Premium Etherische Olie - 5, 10 en 50 mlGeurwolkje®€7.95–€24.95In stock
#2Unity - Geurwolkje® Aroma Diffuser - Licht hout - 400 mlGeurwolkje®€44.95In stock
#3Eucalyptus - 100% Etherische Olie - 5, 10 en 50 mlGeurwolkje®€7.95–€24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Geurwolkje® in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 76% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$33.55
- Currency
- EUR
04 · Ads
Geurwolkje® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Geurwolkje® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Laat je dag zacht eindigenGeurwolkje7 Oct 2026video
Geurwolkje Unity - Geurwolkje® Aroma Diffuser - Donker hout - 400 mlGeurwolkje5 Oct 2026image
Wie ruikt daar als eerste?Geurwolkje30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Smellacloud Ltdverified
Text ad20 Oct 2026Smellacloud Ltdverified
Text ad20 Oct 2026Smellacloud Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Geurwolkje® influencers
The creators who tag @geurwolkje on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @geurwolkje on Instagram, led by Hetty Webbink (21.7k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHetty Webbink@stoeruhzaken · 🇳🇱 NL | Parenting family Creator | 21.7k | 0.5% | 3 | Tagged @geurwolkje |
06 · Competitors according to Gravity
Geurwolkje® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Geurwolkje® among Personal Care brands in the Netherlands. The closest is QUIESCENT, then Zenful, Bathaholic, belorna.com, Puurbijons, Van Toen Remedies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| QUIESCENTquiescent.store | |||||||
| Zenfulmyzenful.com | |||||||
| Bathaholicthebathaholic.com | |||||||
| belorna.combelorna.com | |||||||
| Puurbijonspuurbijons.nl | |||||||
| Van Toen Remediesvantoenremedies.nl |
07 · Company
Who is behind Geurwolkje®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Geurwolkje® is a company based in Amsterdam, Netherlands, founded in 2018 according to LinkedIn, on a domain registered in February 2018. It employs about 2 people.
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2018, per LinkedIn
- Domain registered
- 28 Feb 2018
- Employees
- 2 on LinkedIn
- Own store
- geurwolkje.nl · Shopify · EUR
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Geurwolkje®
What people ask Google about Geurwolkje®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Geurwolkje® legit or a scam?
According to Gravity by Benchr, Geurwolkje® is a brand based in Amsterdam, Netherlands: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 68,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Geurwolkje®?
Customers rate Geurwolkje® 3.8 out of 5 on Trustpilot over 284 reviews, 39 of them in the last twelve months: 75% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Geurwolkje® known for?
Geurwolkje is a Dutch aromatherapy brand that sells ultrasonic aroma diffusers and 100% pure essential oils directly to consumers in the Netherlands, Belgium and Europe. Gravity by Benchr classifies it under Personal Care, with Home Fragrances making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Geurwolkje® prices: how much is it?
Geurwolkje®'s best seller, Lavendel - Frans - 100% Premium Etherische Olie - 5, 10 en 50 ml, sells from €7.95 to €24.95 on geurwolkje.nl. 81% of the catalogue is in stock. Gravity does not track prices daily: check geurwolkje.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Geurwolkje® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Geurwolkje® advertises on Facebook and Instagram and on Google, where its offers often run. Check geurwolkje.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Geurwolkje®?
Geurwolkje® sells on its own website, geurwolkje.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Geurwolkje®?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Geurwolkje® doing well?
Not at the moment. Gravity by Benchr estimates about 30,800 visits to geurwolkje.nl in September 2026, up 52% in a month and down 17% over three months. Geurwolkje® ranks #154 of 2,136 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Geurwolkje® use?
Gravity by Benchr identifies geurwolkje.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Geurwolkje®'s ad budget?
Gravity by Benchr does not publish a spend figure for Geurwolkje® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the Netherlands?
Among Personal Care brands in the Netherlands in the Gravity by Benchr index, Geurwolkje® ranks #154 of 2,136 by estimated traffic. Its closest competitors on the same market are QUIESCENT, Zenful, Bathaholic, belorna.com and Puurbijons. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Geurwolkje®.