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  5. Ghost Fragrances

Brand page · Personal Care · United Kingdom

Ghost Fragrances Top 5% worldwide Top 10% in United Kingdom Top 5% in Personal Care Top 10% in Personal Care in United Kingdom
ghostfragrances.com·🇬🇧 Watford, United Kingdom· Shopify·Since 2010

Ghost Fragrances: 42.6k visits a month, 206 active Meta ads, Gravity score 578.

Ghost Fragrances — Ghost Fragrances is a brand that sells perfumes and beauty products including giftsets, refills, hair perfume, lip serum, and mini moon products. In September 2026 ghostfragrances.com drew an estimated 42.6k visits, up 14% on the month before. It ranks #436 of 8,226 Personal Care brands in United Kingdom.

ghostfragrances.com@ghostfragrances 46.4kFacebookTrustpilot 3.2Meta Ad Library 206

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
42.6k
+14% vs. August 2026
Instagram followers
46.4k
565 posts · @ghostfragrances
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
206
active · on Google since 2025
Products
92%
in stock · 24 collections
Rank in United Kingdom
#436
of 8,226 in Personal Care
LinkedIn
—
Data not available
Earned media value
€7.6k
per month, Instagram

Gravity score

578/ 1000 · 10 of 10 indicators rated
Brand Power398
Momentum666
Performance671

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Ghost Fragrances is a brand that sells perfumes and beauty products including giftsets, refills, hair perfume, lip serum, and mini moon products.

01 · Traffic

How much traffic Ghost Fragrances gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Ghost Fragrances drew an estimated 42.6k visits in September 2026, up 14% on the month before and up 58% over three months.

  • Worldwide#194,743of 4.5m sites · Top 5%
  • In United Kingdom#10,209of 192k sites · Top 10%
  • Personal Care, worldwide#9,947of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#436of 8,226 brands · Top 10%
Monthly visitssource Sept 2026

42.6k

estimated visits in September

1 mo ▲ +13.6%4 mo ▲ +57.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Ghost Fragrances.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Ghost Fragrances holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Ghost Fragrances sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Ghost Fragrances sells on Shopify, 92% of its catalogue in stock. The best seller is Discovery Set - Signature Scent Edition (With Elixir's), at £28.00, followed by Mini Moon Collection 4 x 10ml Gift Set and Ghost Deep Night EDT 10ml & Ghost Deep Night Elixir EDP 10ml & Shimmer Glaze Lip Serum Gift Set.

ProductsCatalogue read Oct 2026
  • #1Discovery Set - Signature Scent Edition (With Elixir's)Ghost Fragrances£28.00In stock
  • #2Mini Moon Collection 4 x 10ml Gift SetGhost Fragrances£35.00In stock
  • #3Ghost Deep Night EDT 10ml & Ghost Deep Night Elixir EDP 10ml & Shimmer Glaze Lip Serum Gift SetGhost Fragrances£22.00In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Cosmetics92%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places Ghost Fragrances in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
75% of the catalogue
In stock
92%
Upper price quartile
US$59.56
Currency
GBP

05 · Influencers

Who talks about Ghost Fragrances.

The creators who tag @ghostfragrances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ghostfragrances on Instagram, led by oliwia sierakowska (137k followers, 1.8% engagement).

Influencersaccounts tagging @ghostfragrances · Instagram
AccountProfileFollowersEngagementTagsRelationship
ooliwia sierakowska@oliwia.sierakowska · 🇬🇧 GBBeauty cosmetics skincare Creator137k1.8%1Tagged @ghostfragrances
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Ghost Fragrances competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Ghost Fragrances among Personal Care brands in United Kingdom. The closest is Commodity Fragrances, then Pelotan, bareminerals.co.uk, Maison Asrar, Back 2 Black, Odaire.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Commodity Fragrancescommodityfragrances.co.uk
Pelotanpelotan.cc
bareminerals.co.ukbareminerals.co.uk
Maison Asrarmaisonasrar.co.uk
Back 2 Blackback2blacktanning.com
Odaireodaire.co.uk
Competitors Gravity finds for Ghost Fragrances. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Ghost Fragrances with Commodity Fragrances

07 · Company

The company behind Ghost Fragrances.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Ghost Fragrances is a company based in Watford, United Kingdom, on a domain registered in August 2010.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Watford
Founded
Data not available
Domain registered
9 Aug 2010
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ghostfragrances.com · Shopify · GBP
Catalogue
24 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Ghost Fragrances

What people ask Google about Ghost Fragrances.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Ghost Fragrances legit?

According to Gravity by Benchr, Ghost Fragrances is a brand based in Watford, United Kingdom: its website has existed since August 2010, it sells on a Shopify store, it has 46,388 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Ghost Fragrances known for?

Ghost Fragrances is a brand that sells perfumes and beauty products including giftsets, refills, hair perfume, lip serum, and mini moon products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Ghost Fragrances expensive?

Ghost Fragrances' best seller, Discovery Set - Signature Scent Edition (With Elixir's), sells £28.00 on ghostfragrances.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check ghostfragrances.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Ghost Fragrances discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Ghost Fragrances advertises on Facebook and Instagram and on Google, where its offers often run. Check ghostfragrances.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Ghost Fragrances?

Ghost Fragrances sells on its own website, ghostfragrances.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Ghost Fragrances?

Gravity by Benchr records a company based in Watford, United Kingdom, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Ghost Fragrances growing?

Yes. Gravity by Benchr estimates about 42,600 visits to ghostfragrances.com in September 2026, up 14% in a month and up 58% over three months. Ghost Fragrances ranks #436 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Ghost Fragrances use?

Gravity by Benchr identifies ghostfragrances.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Ghost Fragrances' ad budget?

Gravity by Benchr does not publish a spend figure for Ghost Fragrances on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Ghost Fragrances ranks #436 of 8,226 by estimated traffic. Its closest competitors on the same market are Commodity Fragrances, Pelotan, bareminerals.co.uk, Maison Asrar and Back 2 Black. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ghost Fragrances.