Brand page · Health Care · United States
GHOST traffic, ads & competitors 459k visits a month, 891 active Meta ads, Gravity score 702.
GHOST — GHOST is a lifestyle sports nutrition brand that sells supplements, apparel, and merchandise for fitness and wellness. In September 2026 ghostlifestyle.com drew an estimated 459k visits, down 37% on the month before. It ranks #77 of 12,108 Health Care brands in the United States and holds a 4.9 Trustpilot rating over 1,999 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GHOST is a lifestyle sports nutrition brand that sells supplements, apparel, and merchandise for fitness and wellness.
01 · Traffic
GHOST website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GHOST drew an estimated 459k visits in September 2026, down 37% on the month before and down 24% over three months.
- Worldwide#26,591of 4.5m sites · Top 1%
- In United States#8,676of 1.2m sites · Top 1%
- Health Care, worldwide#436of 105,715 brands · Top 1%
- Health Care, United States#77of 12,108 brands · Top 1%
459k
estimated visits in September
1 mo ▼ −36.8%4 mo ▼ −24.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
GHOST reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GHOST holds 4.9 out of 5 on Trustpilot over 1,999 reviews, 360 of them in the last twelve months: 97% of customers give five stars and 2% one star. That volume places GHOST in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
GHOST best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GHOST sells on Shopify, 96% of its catalogue in stock. The best seller is GHOST® WHEY PACKET | PEANUT BUTTER CEREAL MILK®, at US$2.99, followed by GHOST® WHEY x CINNABON® | CINNABON® and GHOST® WHEY PACKET | CEREAL MILK®.
#1GHOST® WHEY PACKET | PEANUT BUTTER CEREAL MILK®GHOSTUS$2.99In stock
#2GHOST® WHEY x CINNABON® | CINNABON®GHOSTUS$54.99In stock
#3GHOST® WHEY PACKET | CEREAL MILK®GHOSTUS$2.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GHOST in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 60% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$47.99
- Currency
- USD
04 · Ads
GHOST ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GHOST runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
GHOST® CORE BUNDLEGHOST7 Oct 2026image
Drop your underrated product/energy flavors ⬇️GHOST7 Oct 2026video
GHOST LEGEND® X WELCH'S® GRAPEGHOST7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026GHOST L.L.Cverified
Text ad21 Oct 2026GHOST L.L.Cverified
Text ad21 Oct 2026GHOST L.L.Cverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
GHOST influencers
The creators who tag @ghostlifestyle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ghostlifestyle on Instagram, led by TOM OLD / ONLINE COACH (10.3k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTOM OLD / ONLINE COACH@mrtommyold · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.3k | 4.2% | 12 | Tagged @ghostlifestyle |
06 · Competitors according to Gravity
GHOST competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GHOST among Health Care brands in the United States. The closest is Optimum Nutrition, then Feral Supplements, Lab Nutrition, Bucked Up®, Gorilla X Labs, Body&Fit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Optimum Nutritionoptimumnutrition.com | |||||||
| Feral Supplementsferalsupplements.com | |||||||
| Lab Nutritionlabnutrition.com | |||||||
| Bucked Up®buckedup.com | |||||||
| Gorilla X Labsgorillaxlabs.com.au | |||||||
| Body&Fitbodyandfit.com |
07 · Company
Who is behind GHOST?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GHOST is a company based in Chicago, United States, founded in 2016 according to LinkedIn, on a domain registered in June 2015. It employs about 1,100 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 2016, per LinkedIn
- Domain registered
- 30 Jun 2015
- Status
- was_acquired
- Employees
- 1,100 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Own store
- ghostlifestyle.com · Shopify · USD
- Catalogue
- 422 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GHOST
What people ask Google about GHOST.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GHOST legit?
According to Gravity by Benchr, GHOST is a brand based in Chicago, United States: its website has existed since June 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,100 people on LinkedIn, it has 562,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GHOST reviews: is it worth it?
Customers rate GHOST 4.9 out of 5 on Trustpilot over 1,999 reviews, 360 of them in the last twelve months: 97% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GHOST sell?
GHOST is a lifestyle sports nutrition brand that sells supplements, apparel, and merchandise for fitness and wellness. Gravity by Benchr classifies it under Health Care, with Clothing Tops making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GHOST cost?
GHOST's best seller, GHOST® WHEY PACKET | PEANUT BUTTER CEREAL MILK®, sells US$2.99 on ghostlifestyle.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check ghostlifestyle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does GHOST have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GHOST advertises on Facebook and Instagram and on Google, where its offers often run. Check ghostlifestyle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GHOST?
GHOST sells on its own website, ghostlifestyle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GHOST?
Gravity by Benchr records a company based in Chicago, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 1,100 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GHOST growing?
Not at the moment. Gravity by Benchr estimates about 459,200 visits to ghostlifestyle.com in September 2026, down 37% in a month and down 24% over three months. GHOST ranks #77 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GHOST use?
Gravity by Benchr identifies ghostlifestyle.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GHOST spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GHOST on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, GHOST ranks #77 of 12,108 by estimated traffic. Its closest competitors on the same market are Optimum Nutrition, Feral Supplements, Lab Nutrition, Bucked Up® and Gorilla X Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GHOST.