Brand page · Personal Care
Gillette traffic, ads & competitors 458k visits a month, 410 active Meta ads.
Gillette — Gillette is a men's grooming brand that sells razors, trimmers, shaving preparations, and related accessories for facial and body grooming. In September 2026 gillette.co.uk drew an estimated 458k visits, up 5% on the month before. It ranks #28 of 8,226 Personal Care brands and holds a 4.5 Trustpilot rating over 11,493 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Gillette is a men's grooming brand that sells razors, trimmers, shaving preparations, and related accessories for facial and body grooming.
01 · Traffic
Gillette website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gillette drew an estimated 458k visits in September 2026, up 5% on the month before and up 4% over three months.
- Worldwide#26,662of 4.5m sites · Top 1%
- In United Kingdom#1,234of 192k sites · Top 1%
- Personal Care, worldwide#1,049of 215,119 brands · Top 1%
- Personal Care, United Kingdom#28of 8,226 brands · Top 1%
458k
estimated visits in September
1 mo ▲ +4.7%4 mo ▲ +4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Gillette reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gillette holds 4.5 out of 5 on Trustpilot over 11,493 reviews, 1,755 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places Gillette in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Gillette scores 5.0 over 13 reviews.
Barber Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Gillette best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gillette's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Gillette in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Gillette ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gillette runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2021 (image, text, video).
New Clean & Fresh: $9.97 at WalmartGillette14 Oct 2026video
Switch to Gillette ClinicalGillette14 Oct 2026video
Switch to Gillette Clear Shield Today!Gillette14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Procter & Gamble International Operations SAverified
Text ad20 Oct 2026Procter & Gamble International Operations SAverified
Text ad20 Oct 2026Procter & Gamble International Operations SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Gillette influencers
The creators who tag @gillette on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gillette on Instagram, led by Shaveclubchile (13k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaveclubchile@shaveclubchile · INTL | Beauty cosmetics skincare Creator | 13k | 0.3% | 4 | Tagged @gillette |
06 · Competitors according to Gravity
Gillette competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gillette among Personal Care brands. The closest is Groom Here, then LetsShave, MANSCAPED, Gillette Venus, Dollar Shave Club, Freebird.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Groom Heregroomhere.co.uk | |||||||
| LetsShaveletsshave.com | |||||||
| MANSCAPEDuk.manscaped.com | |||||||
| Gillette Venusgillettevenus.com | |||||||
| Dollar Shave Clubus.dollarshaveclub.com | |||||||
| Freebirdmyfreebird.com |
07 · Company
Who is behind Gillette?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gillette is an e-commerce brand, on a domain registered in March 2004. It employs about 1,000 people.
- Domain registered
- 8 Mar 2004
- Employees
- 1,000 on LinkedIn
- Own store
- gillette.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gillette
What people ask Google about Gillette.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gillette legit?
According to Gravity by Benchr, Gillette is a brand: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it employs 1,000 people on LinkedIn, it has 197,914 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Gillette reviews
Customers rate Gillette 4.5 out of 5 on Trustpilot over 11,493 reviews, 1,755 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Gillette scores 5.0 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gillette known for?
Gillette is a men's grooming brand that sells razors, trimmers, shaving preparations, and related accessories for facial and body grooming. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Gillette have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gillette advertises on Facebook and Instagram and on Google, where its offers often run. Check gillette.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Gillette?
Gravity by Benchr records a company, whose domain was registered in 2004, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Gillette doing well?
Yes. Gravity by Benchr estimates about 457,700 visits to gillette.co.uk in September 2026, up 5% in a month and up 4% over three months. Gillette ranks #28 of 8,226 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Gillette's ad budget?
Gravity by Benchr does not publish a spend figure for Gillette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Gillette ranks #28 of 8,226 by estimated traffic. Its closest competitors on the same market are Groom Here, LetsShave, MANSCAPED, Gillette Venus and Dollar Shave Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gillette.