Brand page · Computers · China
Rokid: 283K visits a month, 68 active Meta ads, Gravity score 685.
Rokid — Rokid is a company that develops and sells AI glasses and AR glasses with features like real-time translation, intelligent captioning, and immersive wearable experiences. In September 2026 global.rokid.com drew an estimated 283K visits, up 1% on the month before. It ranks #17 of 421 Computers brands in China and holds a 2.3 Trustpilot rating over 119 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Computers brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rokid is a company that develops and sells AI glasses and AR glasses with features like real-time translation, intelligent captioning, and immersive wearable experiences.
01 · Traffic
How much traffic Rokid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rokid drew an estimated 283K visits in September 2026, up 1% on the month before and up 35% over three months.
- Worldwide#39,312of 4.5M sites · Top 1%
- In United States#12,783of 1.2M sites · Top 5%
- Computers, worldwide#171of 8,153 brands · Top 5%
- Computers, United States#17of 421 brands · Top 5%
283K
estimated visits in September
1 mo ▲ +0.8%4 mo ▲ +34.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rokid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rokid holds 2.3 out of 5 on Trustpilot over 119 reviews, 43 of them in the last twelve months: 39% of customers give five stars and 38% one star. That volume places Rokid in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Technical Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rokid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rokid sells on Shopify, 96% of its catalogue in stock. The best seller is Rokid Hub, at US$59.00, followed by Rokid Ai Glasses Style (Non-Display) and Rokid Max Anti-slip Strap.
#1Rokid HubRokidUS$59.00In stock
#2Rokid Ai Glasses Style (Non-Display)RokidUS$329.00In stock
#3Rokid Max Anti-slip StrapRokidUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rokid in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 56% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$299.00
- Currency
- USD
04 · Ads
What Rokid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rokid runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Rokid Style Now $299Rokid Global5 Oct 2026video
🎁 Free Fall Gift Bag | 299€Rokid Global3 Oct 2026image
Rokid GlobalRokid Global1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Rokid.
The creators who tag @rokid_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rokid_global on Instagram, led by Mike - Travel Content Creator x Entrepreneur (97.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMike - Travel Content Creator x Entrepreneur@makingithappenvlog · 🇺🇸 US | Travel tourism exploration Creator | 97.6K | 0.3% | 6 | Tagged @rokid_global |
06 · Competitors according to Gravity
Who Rokid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rokid among Computers brands in China. The closest is SPECS, then MEMOMIND, Even Realities, RayNeo, XREAL, VITURE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SPECSspecs.com | |||||||
| MEMOMINDmemo-mind.com | |||||||
| Even Realitiesevenrealities.com | |||||||
| RayNeorayneo.com | |||||||
| XREALxreal.com | |||||||
| VITUREshop.viture.com |
07 · Company
The company behind Rokid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rokid is a company based in Hangzhou, China, founded in 2014 according to LinkedIn. It employs about 165 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China · Hangzhou
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 165 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- global.rokid.com · Shopify · USD
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rokid
What people ask Google about Rokid.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rokid legit or a scam?
According to Gravity by Benchr, Rokid is a brand based in Hangzhou, China: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 165 people on LinkedIn, it has 35,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rokid reviews: is it worth it?
Customers rate Rokid 2.3 out of 5 on Trustpilot over 119 reviews, 43 of them in the last twelve months: 39% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rokid sell?
Rokid is a company that develops and sells AI glasses and AR glasses with features like real-time translation, intelligent captioning, and immersive wearable experiences. Gravity by Benchr classifies it under Computers, with Smart Glasses making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rokid expensive?
Rokid's best seller, Rokid Hub, sells US$59.00 on global.rokid.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check global.rokid.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rokid have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rokid advertises on Facebook and Instagram, where its offers often run. Check global.rokid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rokid?
Rokid sells on its own website, global.rokid.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rokid?
Gravity by Benchr records a company based in Hangzhou, China, founded in 2014 according to LinkedIn, with 165 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rokid growing?
Yes. Gravity by Benchr estimates about 283,100 visits to global.rokid.com in September 2026, up 1% in a month and up 35% over three months. Rokid ranks #17 of 421 Computers brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rokid use?
Gravity by Benchr identifies global.rokid.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rokid's ad budget?
Gravity by Benchr does not publish a spend figure for Rokid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Computers brands in China?
Among Computers brands in China in the Gravity by Benchr index, Rokid ranks #17 of 421 by estimated traffic. Its closest competitors on the same market are SPECS, MEMOMIND, Even Realities, RayNeo, XREAL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rokid.