Brand page · Video
XREAL: 727K visits a month, 35 active Meta ads.
XREAL — XREAL is a company that designs, develops, manufactures, and markets AR eyewear and related hardware and software solutions, building augmented reality glasses for everyone. In September 2026 xreal.com drew an estimated 727K visits, down 6% on the month before. It ranks #2 of 489 Video brands and holds a 2.1 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
XREAL is a company that designs, develops, manufactures, and markets AR eyewear and related hardware and software solutions, building augmented reality glasses for everyone.
01 · Traffic
How much traffic XREAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
XREAL drew an estimated 727K visits in September 2026, down 6% on the month before and down 17% over three months.
- Worldwide#18,519of 4.5M sites · Top 1%
- In United States#6,111of 1.2M sites · Top 1%
- Video, worldwide#22of 5,363 brands · Top 1%
- Video, United States#2of 489 brands · Top 1%
727K
estimated visits in September
1 mo ▼ −5.5%4 mo ▼ −17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about XREAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
XREAL holds 2.1 out of 5 on Trustpilot over 15 reviews, 8 of them in the last twelve months: 7% of customers give five stars and 73% one star.
Computer Accessories Store Electronics Store Computer and Accessories Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What XREAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read XREAL's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places XREAL in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What XREAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
XREAL runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2026 (image, text, video).
THE XREAL EXPERIENCE, TAKEN FURTHER.XREAL16 Oct 2026video
Lightweight Spatial Computing GlassesXREAL16 Oct 2026video
Lightweight Spatial Computing GlassesXREAL16 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MARKETLOGIC TECHNOLOGY LIMITEDverified
Text ad20 Oct 2026MARKETLOGIC TECHNOLOGY LIMITEDverified
Image ad20 Oct 2026MARKETLOGIC TECHNOLOGY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about XREAL.
The creators who tag @xreal_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xreal_global on Instagram, led by Smartech (11.3K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSmartech@smartechwrld · 🇬🇧 GB | Tech gadgets innovation Creator | 11.3K | 1.9% | 2 | Tagged @xreal_global |
06 · Competitors according to Gravity
Who XREAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for XREAL among Video brands. The closest is VITURE, then RayNeo, SPECS, Rokid, INAIR, Even Realities.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VITUREviture.com | |||||||
| RayNeorayneo.com | |||||||
| SPECSspecs.com | |||||||
| Rokidglobal.rokid.com | |||||||
| INAIRinairspace.com | |||||||
| Even Realitiesevenrealities.com |
07 · Company
The company behind XREAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
XREAL is an e-commerce brand, on a domain registered in June 2011.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 20 Jun 2011
- Share capital
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- President
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- Employees
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- Investors
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- VC-backed
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- Own store
- xreal.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about XREAL
What people ask Google about XREAL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is XREAL legit or a scam?
According to Gravity by Benchr, XREAL is a brand: its website has existed since June 2011, it has 77,845 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
XREAL reviews
Customers rate XREAL 2.1 out of 5 on Trustpilot over 15 reviews, 8 of them in the last twelve months: 7% give five stars, 73% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does XREAL sell?
XREAL is a company that designs, develops, manufactures, and markets AR eyewear and related hardware and software solutions, building augmented reality glasses for everyone. Gravity by Benchr classifies it under Video. Source: Gravity by Benchr product classification.
Is there a XREAL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: XREAL advertises on Facebook and Instagram and on Google, where its offers often run. Check xreal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind XREAL?
Gravity by Benchr records a company, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is XREAL doing well?
Not at the moment. Gravity by Benchr estimates about 727,100 visits to xreal.com in September 2026, down 6% in a month and down 17% over three months. XREAL ranks #2 of 489 Video brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does XREAL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for XREAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Video brands?
Among Video brands in the Gravity by Benchr index, XREAL ranks #2 of 489 by estimated traffic. Its closest competitors on the same market are VITURE, RayNeo, SPECS, Rokid, INAIR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with XREAL.